Keywords are intrinsically related to search terms ? words and phrases that people enter into a search engine to find specific information. Most people enter 2 to 5-word phrases in Google to find what they are looking for. Google in turn analyzes all pages in its index and lists the pages which contain those search terms. Each web page usually contains one or two keywords that are repeated more often than others throughout the site. These keywords dictate the ?theme? of a website. In addition, Google analyzes other sites that contain links to your site. Specifically, Google looks to see if the text of a link (the clickable portion) that points to your site also contain those same keywords. Page importance is all about links - their quantity, quality, and strength, which we will discuss later on. This part of the algorithm includes Google PageRank (PR). Google looks for links that point to your site from other websites. Google believes a link from website A to website B is a ?vote? for the importance of website B. In this way, other websites add votes for your website, which in turn helps increase a pages PageRank value on your site. Each page on your site has a PR value. Usually the PR value is the highest for the home page as most people will link to your home page rather than another page on your site. The more web pages that link to your site, and the more important in turn those pages are, the more important Google thinks your site is and hence the higher your PageRank value. Moreover, it is the quality, as well as the quantity, of links that matter ? not all links are valued the same. Keep in mind that PageRank is but a single (albeit important) factor used in ranking. Sites that are highly optimized for on-page factors can outrank sites that are less optimized but have higher PageRank. PageRank value is assigned after comparing every page in the Google index against one another. This is billions and billions of web pages. Note that PageRank does NOT factor in keywords or phrases used on your site.
Finding your landing page and what is on it are essentially the same thing. The words and links that are attached to this page will determine how many visits you receive. The first heading, or H1, is the crucial element for finding the page, as far as most search engines are concerned. Although there are several elements involved, the H1 heading should use wording that contains the essential elements of what your site is addressing.
Items to consider for your H1 tag - Include your product of services’ primary focus while staying away from small words such as “and", “if" or “it." If you must use these small words try and put them in quotes.
When possible research the words to be used for popularity and frequency of search use. Sometimes a less popular term will get you a higher ranking than the most popular word because fewer people are using it. Once the viewer has found your page consider how it looks. As far as a search engine is concerned all text would be fantastic. As far as a viewer is concerned it would look boring.
Items to consider for page layout and navigation Your address is key in this area. It should be located as close to the H1 as possible. Search engines look for it.
Search engines do not recognize color so anything within the color should be marked with an ALT tag. Color is great from a viewer perspective so using “heavier" colors at the base and lighter on top will help visually move the eye to where you want it to go.
Place keywords toward the bottom of the page and outside of the color.
Incoming links are a big consideration for many search engines in ranking your page, but they must be quality and relevant links.
Content is king. Most search engines, and viewers for that matter, are looking for content that is relevant and fresh. The two things to remember are: place the content to the upper right near the advertisements, and change it up regularly to keep it new and fresh. Viewers and search engines recognize this, it is a must.
Make sure that navigation tools are easily seen and prominent. These tools are usually found at the bottom of the landing page and include: contact us, home, help and products.
As you go about setting up your page, for a solid optimization, the most critical item to remember is that your page cannot become a static item. As soon as you begin to neglect the page your ranking, regardless of the search engine that is ranking it, will steadily drop. You must keep it fresh and continuously changing.
Both Articolando & Anghus are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Articolando has sinced written about articles on various topics from Site Promotion. Pietro Coricelli is a webmaster of , his new projects are a. Articolando's top article generates over 590 views. to your Favourites.
Anghus has sinced written about articles on various topics from Site Promotion. ABS Skadedyrkontroll located in Norway. We are currentley working with and. Anghus's top article generates over 590 views. to your Favourites.