As an author or songwriter, we should not just expect to sit down and be connected with our 'now moment inspiration flow' unless we have been exercising it! Object writing is the writers' set of bar bells to get us in the zone, and keep us primed for when one of those muse moments comes along.After recently doing some songwriting classes with Berklee music professor Pat Pattison I have become a great fan of object writing. What is that you might ask?
Essentially object writing involves picking a subject, usually a noun, and writing about it for a fixed period of time. This can be five minutes or ten minutes. ten minutes usually gets you into some solid trains of thought , so I suggest you stick with that at first.
The key to successful object writing is to stay as sense bound as possible. For example I could state that "I drove over the bridge". But if I really wanted to expand on that I need to draw the reader, or listener in the case of a song, into the scene. So you might write something like this;
"As I drove up the incline of the bridge I began to feel ball bearings running about in my stomach. I always get a little nervous being so high, it's like being on top of a skyscraper. You feel yourself swaying in the breeze and get that sense that you could almost fall over the edge. There's also that fear that the whole bridge could just drop away, like a plane dropping in turbulence". There! That was that a bit more engaging than "I drove over the bridge" wasn't it!
The idea is that we dive into our sense memory bank to bring the picture alive. So what are our senses? There's 5 we are familiar with of course, but there are two that aren't spoken of so much. The first five are; Taste , touch, sight, sound, smell. But what are these other two senses you might ask? Well, there's the sensations that originate in the bodily organs. Notice in the example that "ball bearings are running about my stomach". I think any of us can associate with what that's like, it also gets us over the line instead of the tired old 'butterflies'. So, think of your organs as a sense; heart [it was ticking like a grandfather clock], lungs [my lungs were a jackhammer in my chest] liver, stomach etc.
The other missing sense we use in object writing is our kinesthetic awareness. That is a sense of movement or motion. Once again from the example 'like a plane dropping in turbulence'. Think of that sensation when you go over a hump in the road or imagine what it is like to be a feather floating around on a hot wind.
Sometimes it's hard getting the creative motor going but it is amazing what you can come up with if you regularly practice. Initially just try to stick with the word that you have picked and write anything, starting is the most important thing! I suggest random picks from the dictionary.
Make your objects things you are familiar with, and as you grow in confidence, begin to broaden the scope. You might might start out with knife for example, and write about eating, the weight of the knife in your hand which could lead you to what it's like to carve the food, then what it's like to put the food in your mouth. Use as many sensations as you can gather. Ten minutes can dissolve away fairly quickly. You might wind up after a few weeks of object writing moving into more abstract objects. The term , midnight, for example, which is a bit more challenging, but is still a noun. See where your imaginationm takes you on that one. You might come up with a line like "the sound of midnight is me waiting to hear her key in the lock". This brings me a final point. When you are confident with getting your stuff out in ten minutes, give yourself another challenge and try to stay with just one sense. For example with midnight you might just focus on sound;
Ths sound of midnight is the roar of a thousand air conditioners in the city as I lie waiting to hear her key in the door, the sigh of relief when you hear that ka-chunk-a. She's home.
As Perry Marshall puts it: "'Marketing on autopilot' is not some fantasy or theoretical ideal. It is the cornerstone of literally thousands of businesses and it quite literally is the difference between failure and success for many people." The object of this article is to show you how you can become successful by creating marketing momentum that drives an increasing number of buyers to your sales information, and allows you to boost your home business's profits by creating a marketing "critical mass" and to show you how, once this mass is achieved, your system runs on autopilot.
I've been meaning to write this article for months now, its funny how you get sidetracked by all the little things that don't actually build your business. It's ironic really, sitting down, putting pen to paper, to write an article about creating an unstoppable business, when you (and when I say you I mean me) have been procrastinating for several months now. But such is the life of an Internet marketer; we tend to do too much of the non-profitable little things and not quite enough of the things that build our businesses. By that I mean we don't do the enough of the stuff that puts leads in your inbox and, eventually, money in your pockets.
Most of us who have been around the Internet marketing arena for any amount of time, know the formula for business profits and success: putting our product information in front of enough qualified and needy buyers. The concept is intuitive really, it's simple exchange. And despite what you may have heard, marketing is a numbers game. Reality being the trickster it often is, getting enough qualified buyers to your sales information is the bane of most (the boon of the lucky few) marketers who have attempted to solve the traffic formula. There are many simple ways to drive buyers to your sales information both online and offline, expensive and inexpensive, productive and unproductive, but these secrets are closely guarded from most mere mortals, by those who stand to lose the most: those swindlers making the outrageous claims that its easy to do this if you just send them your money and you can start making money right away.
To say the least, without getting into ethics, the home based business industry is marketed in a very deceiving fashion. MLM and network marketing companies' "top level" income earners get rich off their new associates by devising misleading marketing that is appealing to their prospects' weaknesses and greed. Given the amazing percentage of people who fail in business it is only logical to assume that many of these sponsors desert those new reps to fend for themselves in the midst of a very competitive marketing environment. If not properly trained and sheltered, many new associates wind up as lambs led into a pack of hungry wolves. The advice of many companies to the new associate to buy leads, make endless prospecting phone calls to "tire kickers" and to solicit friends and family, too often winds up being totally fruitless and the new distributor ends up quitting. The alternative to this is copying or devising a marketing strategy and a system that drives interested prospects to the new associate's sales information, and allows that information to create leads and sales for them.
You are probably asking yourself: "Okay, but how do I do this and it's going to cost me a bunch of money and take a long time?" I doesn't have to, amazingly targeted traffic can be generated quickly and inexpensively or for free if you know how and where to place your marketing. There is some testing involved, but once you have found the right form of marketing to offer to the right prospective market, an amazing amount of people will flock to it. Marshall writes: "One good ad in the right place can earn you money for years with no changes or alterations. And when you use rigorous methods to identify advertising formulas that work, then you're going to do as much of it as you possibly can"
Here is where we come to the tipping pint of creating an unstoppable business. Imagine putting free information out into the marketplace that consistently brings 3 to 5 targeted prospects to your free sales information every day. Imagine being able to replicate this process many times over, all the while tweaking your information and looking for that holy grail: the perfect spot to place your sales information where thousands of people flock to your website. 3 to 5 people looking at your sales information every day is not very many, but when you multiply this by 100 you can see how quickly an amazing amount of targeted prospects can start flocking to your sales page. 100 placements of free information is very conservative for the new business owner and if you have issues placing 100 traffic generating ads you better recheck your commitment level. Marketing doesn't have a shelf life, a link on the web today will link to your sales page indefinitely. So the work you do today creates a critical mass and momentum for your business that will last as long as you keep working toward increasing that mass. As you begin to see success in your business you will no longer have to push your business to create momentum, you only have to add to the mass of marketing you have already created to keep you business rolling. This is true automation and it is the goal of all Internet marketers.
Many Internet marketers never create an unstoppable business, because they never realize how close they are to true success before they quit. Building an online business is just like building any type of business, it takes dedication, commitment, and the desire to learn. I wish I could just give you a button to push to create wealth automatically, however there is none. I know because I've looked for it. However, business marketing automation is a true reality, and it is easier and more cost effective than the more labor intensive methods of endless phone calls and prospecting. Creating momentum or a "critical mass" in your business can be done in a very cost and time effective way, it takes some work but it is the only true way to creating an ethical online business. Get started, right now, in creating or maintaining momentum in your business and soon it will take you places you never thought possible; enjoy the ride.
Both Paul Warren & Jesse Boland are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.