Low or poor self esteem is a term given to the state of being which can actually be pretty hard to describe, let alone understand. As in the case of depression the phrase low self esteem is used to describe the underlying cause of a range of observable behaviours. Behaviours such as shyness, anxiety, aggression, eating disorders, low expectations, pleasing others and neglect of ones own needs.
However, these perhaps only describe what others may observe. What is much more difficult to understand are your feelings and emotional experiences hidden behind those behaviours that others can see. It may be that you are aware of some sense of low self esteem and any or all of these feelings are familiar. It could also be that any, some or all of these emotions are so buried, that the behaviours above are so much a part of you, are a part of your everyday life that you have an underlying constant sense that things are not right but dont know why.
A sense of low self esteem can connect with so many parts of daily life. Some parts may be relatively easy to talk about such as: Im just shy, I like to make sure that everyone else is OK or I find it easier not to argue.
There may be other more deeply held personal and private self beliefs which, although you are aware of, you feel will be much more difficult to explore and make sense of: Everyone criticises me, even when I try really hard. Perhaps I deserve it.
These beliefs possibly make up who you are right now but not necessarily who you want to be in the future: Ive worked really hard and Ive got everything I want but still Im not happy.
Relationships with your partner can also be affected in an unseen way by low self esteem: All I want is some attention and intimacy but I wont get it so I wont bother trying. Ill only get let down again.
Possibly life in the workplace is difficult because it is difficult to assert yourself and get on with bosses, staff and colleagues: there is no point giving my opinion because no one will listen.
Life within the family can sometimes difficult when you are experiencing constant demands for your time and energy, sometimes without any feeling for what you might want: I just cant say no and end up doing things I dont want to and then feel guilty wanting to do something for myself.
If you are feeling now that this is not the way you want to live, then finding an empathic counsellor may be helpful to make some changes in your life. There are two crucial first steps in the therapy process:
# Acknowledging to yourself that things are not quite right in your life- only you can know this. # Your desire to bring about changes to achieve a sense of your own well being and set about ways to achieve this- only you can do this.
The thought of going into counselling can, for some, be a pretty daunting prospect. You may even not be sure what it is you want to achieve let alone explain the confusing and possibly deeply personal stuff that is going on for you. But thats OK.
Having made that first step to counselling, the next part of the process is for the counsellor to work with you so that you both begin to get an understanding of you, your internal world and eventually, where you want to go.
As your level of trust in your counsellor grows you will have the opportunity to explore who you are and how you came to feel as you do now. Through this process you will be able to:
> grow your sense of esteem > shrink those painful issues and anxieties that are so much of your present life > create a more positive and hopeful vision of your life in the future
And remember- This Is All About You.
Stefan Kelly MBACP May 2008.
1. You will learn how to write successful direct mail packages and ads step by step
The way I learned to write direct response letters was slow, almost organic. I picked up a little knowledge at a time as an agency junior. With this course, every step is laid out for you. In fact, it is the first time I have ever seen the process so clearly presented and taught. Yes, I am familiar with the material in this course - but I had never seen it all together in one place, with each element linked to the next.
I often moan about online writers just dashing off a first draft and then uploading it to their site. With direct response writing, that just doesn't happen. Every paragraph, every subhead, every sentence and every word has its role and purpose. It's about detail, about sequence, about pace and flow. And when you do it right, that 'construction' becomes invisible and you just read a great piece of sales writing.
This course takes you through everything, step by step. There are no blank spots, no elements of a successful direct mail piece or direct response ad that are left unexplored or unexplained.
2. And more than just letters
Successful direct mail packages are made up of more than just a letter.
You have the envelope, the order form, the lift note or buck slip and often a brochure. All these elements need writing and designing. They all need to work together, supporting each other. All play a part in delivering the promise, presenting the benefits and overcoming doubt. You need to work with all these pieces to make an offer, provide a premium, deliver a guarantee, and drive a response.
All this is covered in the course.
3. You will learn by example
The course itself includes numerous examples of great copywriting. Whole sections are built around letters and ads that have worked extremely well. I think this is a great way to teach. If you want to be a great copywriter, for more detail visit www.killer-sales-letters.com you need to immerse yourself in the best of what others have written. Enjoy the writing, then deconstruct it to see why it works so well.
In addition, the course box includes a 320-page book that is filled with the best of the best. It is called, "Hall of Fame. Great Selling Ideas from 50 Super-Successful Direct mail Letters and Direct Response Ads". Like direct response writing itself, this course is based on facts and results. This course isn't about opinions and personal whims - it's about what has been proven to work. That's how direct response is. That's how this course is built.
4. You will complete exercises and assignments
This isn't a 'book' about copywriting. There are numerous exercises you are asked to complete and there are assignments you will be asked to write and submit. That may sound a little scary, for more detail visit www.web-sales-letter-supreme.com but it's the only way to learn. You can't learn to be a copywriter by leaning back and just reading about it. You have to lean forward and actually do it. Time and time again.
5. You will learn how to sell yourself and build a business
Can you really build a six-figure income as a copywriter? Sure you can. I did, and some years those six figures are pretty big. And I'm not one of those huge names where you think, "Sure, HE did it, but I bet I couldn't."
Both Ben Needles & Jarnail are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Ben Needles has sinced written about articles on various topics from Business Credit Cards, Anger Control and Business Credit Cards. About the Author (text)Stefan Kelly is co- founder of Godalming Therapy Practice. Areas of successful client work include self esteem, depression, anxiety, family and relationship issues.. Ben Needles's top article generates over 550000 views. to your Favourites.