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[I97]I Wont Tell Video

by Jerry Bader, Jer

1. Time To Be Heard
Your mother told you 'children should be seen and not heard,' but you're not a kid anymore. So why are you listening to all those guys telling you not to use audio on your website. If you want to deliver a lot of content that people will remember, try letting your website do the talking.

2. There's Nothing Like the Real Thing
In a world of virtual everything there's nothing like the real thing. The sound and image of real people delivering your marketing message makes it a believable, memorable presentation.

3. Unlock the Conventional Wisdom Straightjacket
Driving traffic to your site is great, if those visitors stay long enough to find out why they should be doing business with you. If your website traffic is leaving as fast as it's arriving, maybe search engine optimization isn't the answer you've been looking for.

4. Linking Your Way To Obscurity
You know the reciprocal linking strategy everyone is talking about as a way to generate leads? Did you ever consider that each link to another website is an invitation to leave your site? Is that really what you want - to invite people to leave? I think not!

5. Your Company's Voice Is It's Personality
Give your company a professional voice, with a finely crafted script delivered by a professional voice-over announcer that presents a compelling, memorable marketing message and a unique brand personality. Or do it yourself and sound like an amateur. The choice is yours.

6. Addressing Ass-backwards Priorities
If your website design firm is twisting your marketing message out of shape to conform to the technical 'technique du jour' that only looks good in one popular browser, then you hired the wrong guys. It's not about technology; it's about communication.

7. Text-Ads Are Dead. Long Live Web-Video
Squeezing your marketing message into a pay-per-click text-ad is like trying to attract leads using one of those newspaper real estate ads where every word needs to be decoded. Start communicating with a Web-video that tells a story - your story.

8. Nobody Ever Bored Anybody Into Buying
The vast majority of website text is boring, unimaginative and self-promoting. If you don't present a compelling focused story then you are just wasting peoples' time. Seduce your audience with an informative, entertaining, and memorable presentation created by marketing professionals.

9. Too Much of Good Thing, Isn't So Good
You were worried about load times and search engine optimization so you dumped most of your images and multimedia and proceeded to put enough text on your site that would take a month to study; but have you considered whether anybody is ever going to actually read that stuff? And that's assuming people could ever find what they were looking for in the first place.

10. Stop Hiding Behind Your Email Address
You've got a killer website. It tells visitors everything. All they have to do is place an order. But wait … somebody has a question. So they go to your contact page and find an email address. No contact name. No address and no phone number. You've provided a Q&A, an FAQ, and a list of technical specs. What more do they want? Well, what they want is to talk to somebody to make sure you're legit and if they have a problem that you'll stand behind what you're selling. Silly them.

11. Do You Suffer From Redundant Redux Reflux?
Search engines love content. They index all your text, searching for keywords and phrases. So what do you do? You repeat and repeat stuff, over and over to make sure the search engines understand what you're all about. To bad all your Web-visitors get indigestion from reading your redundant copy and leave because they forgot why they were there.

12. Inform. Enlighten. Persuade.
Knowledge is today's high-value commodity. If you have a set of skills that people want to acquire, then you've got something to sell: something to build a business around. But if you don't know how to present that knowledge to an audience, then your skills are unmarketable. If you want to get paid for what you know, you better find out how to deliver your content.

13. It's Not About Numbers; It's About Quality
It's not the number of hits you get on your website, it's how long visitors stay on your site and how much information they retain after they leave that counts. It's about the quality of traffic not the quantity. And the best way to create quality traffic is to provide easy to find, easy to understand, easy to remember content.

14. Don't Play Constant S.E.O. Catch-up
Every time an S.E.O. whiz kid comes up with a trick to beat the search engine algorithms, the experts at the search engines change their criteria. This means you're constantly playing S.E.O. catch-up. Good for the whiz kid, not so good for you. And have you ever wondered how all those search engine optimizers can guarantee you, and everybody else they are selling, top billing - kind of hard to believe isn't it?

15. Show Me What To Do
Anybody who has ever spent the night before Christmas trying to decipher the arcane instructions provided by the manufacturer of the bicycle you bought your kid, or the bizarre graphics included with the do-it-yourself kitchen you bought from 'you know who', knows that there is nothing like a good video to explain how Part A actually does fit into Part B.

16. Even Cows Have Brands
If you've got a business, you've got a brand. We're not just talking about a logo. We're talking about every thing you do: your website, your print collaterals, everything, including how you answer the phone. You do answer the phone don't you? If your website design firm doesn't get it, if they aren't creating a brand personality, what are they doing?

17. Lost In Space
Ever go to one of those websites that's impossible to navigate. Maybe the navigation system doesn't work in your favorite browser, or maybe the navigation system is so confusing visitors get lost in cyber-content-hell. Information architecture, how people find the content they are looking for, is critical to creating a satisfying user experience.

18. You Can Have It Both Ways
Remember when your mother told you, you couldn't have dessert if you didn't finish your broccoli? Sounds like those know-it-all search engine gurus telling you that you can't have multimedia on your site. Well you're a big boy now, and if you want that multimedia hot fudge sundae you can have it. And you can also have all the good-for-you search engine friendly copy too. Who said you couldn't have it both ways?

Thousands of people who were poor only 3-5 years ago are now rich and you can be too with very little work on your part.........you seen their stories on the internet! Do you believe in the Tooth Fairy too? Don't get me wrong it can be done, but not their way. Unless you like a 90% failure rate staring you in the face. To be successful in any business venture requires work, training, commitment and a Global Mentor. You should be building financial freedom along side your Global Mentor.

Are you willing to commit to learning a system to change your life forever? Are you willing to put in the effort that it will take become your own boss? If you answered yes, congratulations you understand that this journey will take effort. The system you should be searching for will have cutting edge technology to make your journey as easy as possible and keep you ahead of the competition.

The only way to fail is to quit trying. Many of our inventions that have change our lives forever had prototypes that did not work out. This did not mean they were failures. Having said this, do not be afraid to try new things. Having said that, it only makes great sense not to repeat others failures. This will reduce your costs to success and great speed up the process.

If you have not started a home based business, then you are being left behind. Most experts agree that in order to reduce your tax burden, you need to earn money as a business owner rather than an employee. If you do not have a good tax accountant, find one immediately. With Corporate models changing each and everyday, you no longer have the safety net that you once had. With the soaring costs of fuel, food, and about all other things, you have taken a pay cut. What are you going to do to turn this situation around?

A financial planner will be able to show you what your retirement picture is going to look like. If you do not have multiple streams of income set up an coming in past your retirement years, then you are doing something wrong. Take the action to find your system and make it happen.

If you want to be successful, you must know your income verses expenses each day. Being in business means that you are on top of your finances. If you are using a sheet of paper or excel file, you are wasting valuable time. The system you choose needs to show you how to do this automatically. Those systems are out there, use them. If you mentor does not show you these systems, get rid of your mentor.

How do you currently track your income verses expenses? You don't?...Then start... There are some system that will do this effortlessly once you set them up. Set yourself up for success and get to making money.

If your mentor, coach or up line does not have a system that assists you in creating a Wealth Building Machine, then RUN AWAY, DROP THEM IMMEDIATELY. Your mentor needs to be a Global Mentor. He needs to be able to get you help in managing your finances, help in building your Money Team, training you to lead your teams, teach you the latest internet techniques and develop software from the collect team's master minding. If they currently do not do this...get a new mentor and make them Global.

I find it amusing that the Internet Experts tell you to go to Elance.com or many others and your outsourcing problems are over. They will also tell you that this is your key to unlimited wealth. On the surface this is a partially true statement but here is what they are not telling you: These website although are very helpful, if you do not know what you are doing, you can spend a great deal of money and still not have your you were wanting. Have you ever developed an idea and passed it on to a friend to find out that they really did not understand what you were saying? Now do that with someone who is on the internet and English is there second language. In order to use these sites effectively, you need to be trained and none of these Gurus will do that. Too much competition if they do.

Your journey to building financial freedom starts today. Do not procrastinate for it is the generations that follow you that will pay the higher price. Make your decision to be free and make it happen. It comes down to the choice you make!

Article Source : Pg. 365

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