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[I86]I Want To Make A Video
by Steve Mitchell, Ste
I get a lot (and I mean a lot!) of people emailing me the same question: "I want to make money but how do I do it?" and my response is generally very similar "How badly do you want money - REALLY want to make money or do you just 'think' you want to make money?" Yep, there's a significant difference.

You see most people 'think' they want to make some money but when it comes down to actually discovering what it is they need to really do to get the money they thought they wanted, their 'want' for the money goes somewhat lame. What people should be saying is - I want to make money and I'm prepared to do whatever it takes to get it!" (of course within legal, moral and ethical grounds). It's the 'do whatever takes' commitment that will define you from the huge masses that just 'want' money.

So, assuming you have the 'whatever it takes' factor, what can you do to start making some money fast? How do you really get the money coming in quickly?

Let's address one myth up front right now. There are many people proclaiming the virtues of the internet as a way to make big money quickly "I put a website up with my XYZ wonder product and I was a millionaire by 4pm!". Well I will tell you that simply does not happen. Even the individuals that claim incredible results in a very short time, and can apparently prove it, are not telling you the whole story - much more likely is they spent months building, developing and testing their product launch; they probably spent months building their contact base to have huge amounts of business partners to help launch the product; they more than likely spent months working on the promotion and PR rollout ready for the big day they launch, and then when it all comes together in one big bang, they have the audacity to say "aren't we great in what we created in a single day". Start recognising there is always more to a story than you are often told and in my experience rags-to-riches stories very rarely happens. Our own personal rags-to-riches story took almost 2 years of massive, ongoing, consistent flippin' hard work.

But, even though the overnight-success-story happens very infrequently, there still IS money to be made with your own internet business, if you know what to look for and what to focus on.

If you want to make money right now, and need to make it fast, it is very possible and you can earn certainly a few hundred dollars a day (refer to our recommendations).

If you are looking to develop a longer-term bigger business, you will need to start developing your own website presence, and in turn start developing your own products to sell. With your own web site, selling your own products, the financial rewards are clearly much bigger than simply selling someone else's perhaps as an affiliate. It takes more effort, more learning, and more resources but the rewards in the end over the long-term are there.

In conclusion realise there are things you can do to make money quickly using your computer from home, but choose them wisely; don't believe all they tell you on their colourful websites - take guidance on what opportunities work, and what ones are the best. Then, when you pick one, you will know your time, effort and energy is invested wisely.

Fools dear reader, are of course the advertising agencies. We need a comic George Orwell to do justice to the recent marketing/advertising news of late. A satirist to day could make sport of our dysfunctional advertising/marketing communities.

He or she would depict an industry that spends billions on totally unaccountable activities...and getting away with it!

Examples of advertising incompetence are emerging almost daily, for example, the Financial Services Authority reported "a sizeable minority of financial firms continue to mislead consumers online. Of 77 financial websites that it had investigated, 25% fell short of its standards for accuracy,fairness and clarity. A sizeable minority of financial firms continued to mislead consumers online".

The FSA has fined a handful of firms for misleading advertisements including a £500,000 penalty against AXA Sun Life in 2004, £165,000 against Chase De Vere in 2003, and £70,000 against Cantor Intex, in 2004.

Interestingly one third of consumers said that they had seen a misleading financial advertisement in the last three months. Fully three quarters of respondents said that financial adverts were full of jargon and could be confusing. The FSA received 364 complaints about broadcast financial adverts and 663 about print adverts.

The Advertising Standards Authority has in the past two years upheld complaints against Barclays, Alliance and Leicester, Lloyds TSB, HSBC,RBS owned Churchill and NatWest.
It appears that Financial Services are especially prone to misleading advertising. The scope for weasel words and for burying the nasties in the fine print is immense!

Then here comes the real waste. It has recently been revealed that the highly expensive Government sponsored Anti-drink campaign has been totally wasted. Anti-drinking campaigns that show young people falling over drunk at parties are "catastrophically misconceived", according to a government funded study on the subject.

In fact it found that the young pride themselves on their "drinking stories". Adverts that show drunken young people being thrown out of night-clubs or being carried home are more often seen as typical stories of a fun night out than something to be avoided. "Extreme inebriation is often seen as a source of personal esteem," said Professor Christine Griffin, from the University of Bath.

Then there is the Unilever story. Dove's original campaign, developed by Ogilvy & Mather using non-professional models picked off the street was an instant success. However the commercial success of the campaign is debatable. Competitors acknowledged that the "real beauty" ws a brillant idea, well-timed and well-executed, but there is uncertainty over sales statistics!

Just how much longer will the unaccountable advertising waste go on I ask?

Article Source : Pg. 142

About Author
Both Steve Mitchell & Paul Ashby are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Steve Mitchell has sinced written about articles on various topics from Internet Marketing, Culture and Society and Home Based Business. Steve & Yvette needed to to alleviate their financial headaches. In the process of looking for opportunities they reviewed many good and many not. Steve Mitchell's top article generates over 49500 views. to your Favourites.

Paul Ashby has sinced written about articles on various topics from Advertising Guide, Marketing Strategies and Recruitment. Paul Ashby is ideally suited to present that case for widespread use of interactive marketing communications. Paul pioneered interactive communication in 1980 and has produced interactive "Events" in Australia, The USA, Japan, The UK, and wrote and. Paul Ashby's top article generates over 9900 views. to your Favourites.
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