All the recent research is continuing to show a strong link between Vitamin D and positive health issues ranging from new asthma treatments and lung health to the prevention of colon and breast cancer. For instance, research is showing that a daily intake of 1,000 units of Vitamin D greatly reduces the odds of getting colon cancer by about half, and the chances of breast and ovarian cancer by about one third.
It is a well known fact that regular, sensible exposure to ultraviolet sunlight helps the body produce Vitamin D and that you cannot "overdose" on Vitamin D that is produced through UV exposure (although you might get sunburn!). What is less well known is that vitamin D supplements can be very harmful if not taken correctly.
One of the many important functions of vitamin D is the absorption of calcium (from the food you eat). Vitamin D greatly increases absorption of calcium into the blood stream, from where it can go to all parts of the body.
The danger here is that if vitamin D supplements are taken on the same day that dairy milk is consumed, the bloodstream becomes overwhelmed with calcium. This can cause harmful calcification in many parts of the body. Harmful calcification is at the root of a whole variety of diseases such as stroke, cancer and heart disease.
When dairy milk is consumed, the casein protein in milk makes the bloodstream go acidic. This happens before all the calcium in milk gets to the bloodstream. The body reacts by pulling calcium from the bones into the bloodstream (calcium is very alkaline and this helps to neutralize the blood).
Following this, calcium from the milk enters the bloodstream more gradually. As this happens, too much calcium builds up in the blood. In a "knee-jerk" reaction the body gets rid of the excess calcium in the bloodstream by dumping it in different parts of the body, leading to harmful calcification and disease.
When vitamin D supplements are taken on days that dairy milk is consumed, the problems are compounded by increasing further the amount of excess calcium in the bloodstream. Doctors have a name for this: hypercalcemia, a condition that can result in serious illness. For this reason it is important to avoid dairy milk on days that vitamin D supplements are taken.
To avoid the health problems associated with hypercalcemia and harmful calcification it is important to never take vitamin D supplements on days that dairy milk is consumed. An ideal solution is to switch to non-dairy milk which is far more delicious and nutritious than dairy milk. If non-dairy milk is not readily available, you can easily make your own milk at home from a variety of ingredients that can be stored or frozen.
Have you ever felt strange about marketing your services for fear of people thinking you weren't successful enough or good enough at what you do? I was reading a transcript of marketer Dan Kennedy's Coaching and Consulting Business Boot Camp this past week at the beach and I came across a section about the fine line between the need for marketing and not wanting to look like you NEED business.
It struck a cord with me because I remember being stumped a few years ago, when a photographer I met at a networking function asked me, "So, if you're such a marketing expert and you help people attract all the clients they need, what are you doing here at a networking group each week?" I didn't know what to say at first. Never had it been posed to me that way.
But then I started thinking about it all and I realized that I always have clients, because I'm always marketing. I feel comfortable knowing that marketing is part of my business, a large part of it. It doesn't matter what you DO for a living, your primary job is marketing and your "skill" is whatever else you do to get paid by clients. So, if you're a consultant, you're not really a consultant, you're a marketer who consults. If you're an interior designer, you're not really an interior designer, you're a marketer who happens to help clients decorate their homes. And so on and so forth.
Until a client of mine really GETS that, they always put marketing on the back burner, and as a result of not making marketing a priority in the past, they've gotten lackluster, mediocre results. But when they realize that their MAIN job is marketing, then they just accept that that's what you do and start to do it well. Alternatively, they can just go back to the corporate world and get a paycheck again while having someone else breathe down their neck. (Yuck!)
But I think the fine line we talked about between looking successful enough not to market and needing to market is really about CHASING clients. It's like anything in life: if someone is TOO eager about something, you start questioning their motives. Here's the line I read in that seminar transcript:
The Ultimate Incongruity: "If you're so good, why are you so available?...let alone chasing business???"
The first key is that you never CHASE business. It's just too cheesy and it doesn't make people want to work with you. If you seem like you need them more than they need you, then you're in trouble.
However, if you follow the Client Attraction System® or are a client of mine, you know that it's about creating VALUE, trust, believability, and credibility over the long haul. It's about establishing yourself as a problem solver to your ideal clients and their biggest problems. It's about creating a RELATIONSHIP so that clients naturally come to YOU and no one else, WHEN they're ready. It's never about chasing clients or strong-arming them to sign up with you. Here's the formula:
Value plus Trust over Time.
(As a side note, that photographer who almost stumped me with her question ended up being one of my favorite clients of all time, a RAVING fan and a consistent referral source of new clients to my practice. She's also become one of the best and most diligent marketers I've seen, and she markets consistently, not just when she needs clients. She GOT it.)
Your Client Attraction Assignment:
So, now that we've gotten away from any semblance of you chasing business and looking too eager, what would you say if someone asked YOU that Ultimate Incongruity question?
Here's what I say:
"I market consistently because I know that if you don't market consistently, you don't always have clients. Even when I have a waiting list of people waiting to work with me, I still don't stop marketing. I'd be foolish to do that." "Two clients recently graduated, so I have openings for just two new clients." "I have decided to take on more clients because...(tell the truth)."
Oh and by the way, always tell the truth. That's what authentic marketing is about. That's how being a marketer with integrity makes you stand out in the marketplace. Anything else would be sleazy and that's not Client Attractive.
Both Russelleaton & Fabienne Fredrickson are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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