a.Using direct mailers: Direct mailers have been around from ages and they have served to be great for attracting leads. In fact, after television and newspapers, direct mail remains the third largest advertising form. For making your direct mail campaign a success, you need to write compelling and attractive sales letters. These need to grab the attention of readers and instantly make them curious enough to come to your store to ask for product details. Postcards can be low cost and very effective, depending on your copy and how well you target market.
b.Cold calling: Even though this sounds like an irritating option, cold calling is one of the best ways to generate more leads for all offline purposes. You could consider calling everyone you know first, followed by the list of contacts you have as a result of your networking approaches. Very soon you will get to know many more new contacts and enquiries will start pouring in.
c.Targeted publications: Consider advertising in niche publications which specifically cater to your target audience. By randomly advertising in popular newspapers, you risk losing impact. It's because you won't find your target audience reading general newspapers. Therefore consider assessing the publication in question and once you are sure about its effectiveness be ready to spend on the advertising.
d.Product literature: Many times if you need to attract potential business partners, you will require an array of product literature documents. Things like case studies, whitepapers and analyst reports all serve to impress business partners. Instead of getting these created in-house, consider outsourcing the writing work, to save on overall costs. You could get the writing work outsourced to one agency and the design and artwork to another agency - thereby saving on total costs.
e.Free seminars: If you are a subject matter expert and know the domain fairly well, consider giving a free seminar or speech. This not only generates plenty of publicity for your company, but you will also be able to attract a large gathering which is genuinely interested. This way you have already gained access into a warm market which will be willing to buy your products.
f.Niche articles: If you specialize in a select industry vertical you can put that to good use. Consider writing high quality articles on your domain subject to some of the popular magazines and publications. This will help establish you as a subject matter expert (or SME) and will very soon attract lot of customers to your store.
g.Testimonials: Customer quotes and testimonials are great ways to boost the reputation and credibility of your brand. If you have a press release that talks favorably about your business, consider highlighting it in your store. If you have some good quotes from satisfied customers, highlight these too in your shop. Very soon you will find more customers trusting in your products and coming to your store.
You can make offline lead generation a part of your overall marketing strategy. Now you can do that without investing too much into it. Use these methods and begin today!
a.Press releases: Best known as the passive promoter, these pieces of text can literally jumpstart your online business in no time. These pieces of seemingly plain text help create a buzz around your company and products. You could choose to highlight a particular product or concept which is unique and sellable. Then proceed to center your press release on this concept. The good thing about press releases is that they are completely free of cost and can be circulated to a large audience in a very short time. Also, since news spreads fast, people will want to know more about your website in a short time. Make sure to include contact details and your site URL in the release.
b.Affiliate marketing: Affiliate marketing has been around for a very long time and deservedly so. It has successfully helped many affiliate merchants advertise and promote their products effectively. What's more, traffic volumes have surged after they have implemented affiliate marketing for their site. You can easily find a vast number of affiliate marketers who will be more than willing to promote your products for you. Plus, since you only pay them once a sale is made, you stand to gain.
c.Newsletters: You could have free downloadable material on your website which needs users to register. Then you can store these contacts into your database. By asking users to optin for such downloadable material, you can greatly enhance your customer base. Besides this, you can also improve on the traffic volumes that visit your site each day.
d.SEO: This is much more than a buzzword and can literally affect the quality and quantity of traffic your site receives everyday. By using high quality, strategic keywords on the site content as well as optimizing Meta tags and Title tags, you can easily attract hordes of traffic to your site.
e.Forums: Forums and online discussion groups represent great ways to attract traffic into your site. You can ask users to sign up for using your site forums. Once you get their contact details, you can store it into your database for future promotions and marketing campaigns. It is a good idea to leverage the power of Web 2.0 technology to jumpstart your lead generation process.
f.PPC: PPC or Pay-Per-Click is another great way to jumpstart the volume of qualified leads entering your site. The good thing about PPC lies in its ability to attract relevant visitors to your site. Since they are already partially interested in your products, you stand greater chances at improving sales conversion rates.
g.Traffic exchange programs: These work on similar lines as link exchanges - just that in this case websites exchange traffic with each other. The way it works is that everyday you will need to browse through all sites present in the traffic exchange network. The more you browse the more visitors your site receives. In order to make your site attract more visitors, ensure you keep your site simple. Don't have too many pages in it, else it makes browsing difficult.
Lead generation doesn't have to be expensive if you don't want it to be. There are methods you can use to take your company up the ladder. Implement these ideas and you will see the difference it can make.
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