So, let's take a look at how to build a killer backend sales funnel that'll keep your customers coming back for more.
First of all, it's critical that you capture and collect customer names and email addresses. This will let you contact them repeatedly with valuable information and offers for new products. You can't market to people you have no way of contacting.
Now, you need to determine what kinds of products your customers would appreciate. Products directly tailored to their interests and selected just for them. You should know what your customers? interests are. If not, do some niche research.
The easiest way to find products to offer on the back end is to look at affiliate programs, which sell products in your niche (or highly related to it). Seek out products from your customers? perspective.
Be certain that the products you're going to promote in your back end sales funnel are high quality and really work. It's critical to keep a good working relationship with your customers. If they stop liking you for any reason, they'll never buy from you again. This has the potential to greatly weaken your sales funnel.
Ok. Now you've signed up for the best looking affiliate programs that offer good payouts and high quality products you're ready to start selling.
It's a good idea to disguise your offers in the form of valuable information. This means you send your customers a message full of information pertinent to their interests. This grabs their attention. Then, after you've laid down some good solid information, tie in your offer to the info you just gave.
You shouldn't make offers to your customers too often. This can burn them out. Also, be sure to send some messages that don't end in offers. This is critical. If you only send offers, people will likely stop reading your messages. You definitely don't want this to happen.
A good back end is the backbone of internet marketing. Use the principles outlined in this article to build yourself a strategic and profitable sales funnel. Once you see how much more profit you rake in because of it, you'll wonder how you ever got along without it.
You must find a good niche in internet marketing, check the stats. Type your seed keyword for that niche into a keyword tool to find out how many searches it gets every month. It's best to stay over 10,000 searches. (Obviously, the more the better.)
You then need to check to see if it's overly competitive. Go to Google, Yahoo!, and MSN search engines. Type into the search in quotes ?your seed keyword?. On the sidebar there should be a total number of search results.
With Google, it's best to stay under 1,000,000 results. With Yahoo!, under 500,000. And with MSN, under 300,000. This will keep your competition at a minimum, and obviously, the less the better with these numbers. These figures are what I go by; however, you will get different recommendations from different internet marketers.
Once you find a niche that fits into the above criteria, type the keyword into google and scan through the websites that come up. See what other people are selling, if there are people selling at all. You may find that there is so much free information, that it would be practically impossible to sell anything in it.
When you were a newbie you were trained, perhaps I should even say forced, to follow a prepared presentation. It didn't take you long to figure out when you use a ?presentation? you're selling no ifs, ands, or buts about it. And people don't like being sold.
And now, you've put your presentation aside and you focus on holding a sales conversation. Good for you. However; you may have some of those old features, advantages, and benefits statements hanging around keeping you from selling more.
Believe me you want to have a sales conversation because when you do it feels far more natural for both you and the prospect, and you close nearly every prospect who's a good match. To do that you have to identify where the prospect is in the buying stage, and then you adjust your conversation to meet them where they are. This makes it possible for you to achieve far greater success in less time.
By the way, sales people have a tendency to either presume each prospect is in the first stage or the last stage of buyer readiness. When you're wrong you start off on the wrong foot and it's very difficult to connect with the prospect, and earn their business. You're out of sync and they don't feel comfortable with you or buying from you.
Just think about it: when you connect with a prospect
* they may have no idea they have a need for your solution,
* they may not be ready to do anything about it,
* they may be thinking about your solution and investigating their options,
* or they may have an immediate need for your solution and be looking to buy now. These are the four very distinct levels of buyer readiness. You don't want to treat each prospect as though they're in the same stage of readiness. The only way you can know know what stage a prospect is in is by asking questions.
Listen to what they say before you respond and then adapt how you respond to what they say. You're very familiar with feature, advantage, and benefit statements. All three are absolutely worthless if they don't match the buyer's needs.
Plus those statements are focused on selling someone something not helping them buy what's right for them. Instead, you only talk about features you've determined from your conversation are of interest to the buyer. You've gotten down to the details of their current situation and what they need, so you know when something about your service is an advantage and only point that advantage out if it's relevant. You also understand the only time something is a benefit is if it directly fulfills a want the prospect says they have.
You'll be glad you've made these little adaptations in your sales conversation because you'll immediately notice an . You'll also notice both you and your prospects feel very comfortable talking to each other because they don't feel like they're being sold, and you don't feel like you're swimming upstream in a white water rapids. It's a win-win leading to loyal clients willing to do repeat business with you and refer you to others.
Both Gerald Mason & Cheryl A. Clausen are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Gerald Mason has sinced written about articles on various topics from Dogs, Gardening and Adwords. To Download Free Advertising Secrets Ebooks Please Visit: