Everybody is talking about the latest trend on the net net video but what about the latest trend for people like me who don't care about video on the web? I would rather tune into a talk radio show so I do not have to use up 100% of my attention and still be able to do other things. I have always preferred talk radio over to listening to just the latest music. I have always thought that someday I would like to have my own radio show. I have heard about people who have rented out AM radio time for their own show and I thought I would have to wait until I had some extra money for this.
Introducing internet talk radio where anyone can have their own show at no cost. If you want your own Internet radio show you have three options and each of them is free. There may be other choices that I am not aware of but here are the three that I have checked out myself. The only thing you will need to do with each besides providing your voice is to get listeners for your show. One of the easiest ways is to add a link to your email signature.
The first solution is using a software called Shoutcast. This solution is for a live streaming radio station.and needs a dedicated server with a large capacity of bandwidth per month. Just one listener would require a bandwidth of 45 gigs per month. The advantage with this option though is you get a radio station that can operate 24 hours a day. The other two options I found only allow you to have either ninety or sixty minute show per day.
Globaltalkradio is the second option I found and they have been doing internet radio for several years. Both this option and Blogtalkradio make their money if your show becomes real popular and they can then sell advertising on your show. I know Blogtalkradio will even give you a percentage of this advertising dollar so you will be able to make money on Blogtalkradio. All 3 options allow you to have guests in on the show plus listeners can even call in.
Do not worry about the quality of your voice as this will improve over time. With the second 2 options all shows that you do are recorded and a visitor to the site will be able to listen to old shows that you have done. You might want to put a button on your own personal site that allows people, visitor, to listen to your show plus your archived shows. At least with internet radio your demographics for the show are worldwide. You might also consider putting your show on CD and then giving away the CD's.
I have seen quite a few people trying to sell courses to get your own radio show but with internet radio this information should be free. The only thing I would consider maybe paying for is publicity for my show.
In the corporate world, marketings function is to generate sales leads and build awareness of the companys product or service. What is shocking is that these marketing departments overlook the power of pr. What happens instead is lots of money is spent in advertising. You can save quite a bit of money if you use public relations through appearing as a guest on a talk radio show.
This is an excellent way for companies to gain excellent local and national consumer exposure. No matter if you are a local or national company - talk radio will get you fantastic local or national attention for your business.
Do as many as you can , says Friedman. There are so many pros to talk radio that I want to share with you. So lets have Friedman educate us as to why being a guest on talk radio is such a PR goldmine:
1. Attractive Target Audience and Demographics. On AM radio listeners are 55% male and 45% female with many of them college educated or with at least a high school diploma , says Friedman . In addition to strong demographics there are also specialty talk shows that focus on finance, law, politics, health, relationships, lifestyles, consumer advocacy, sports, gardening and more so you can easily identify shows whose listeners are a match for your business .
2.It Wont Break the Bank. Talk radio shows are no longer strictly done in studio. Friedman says, Almost all interviews on talk radio are held by phone so you wont have to jump on a plane in order to be interviewed in-studio. You dont have to leave your home or office to do an interview so you can easily integrate these interviews into your work schedule.
3. A Fantastic Tool for Sales. Although PR is definitely not paid advertising, if you get good coverage, it can prove to be even better . On talk radio, the majority of interviews are live, so its like having a conversation with hundreds, thousands or even tens of thousands of people while on one phone call, says Friedman . If you give a great informative interview, you can get your message across to consumers without them even knowing it! Listeners will want to know how to get whatever the guest is talking about. And most hosts will freely mention your website address or toll free number for you so you dont sound like an infomercial.
4. Third Party Endorsement. As you can imagine, talk radio shows have loyal followings in order to maintain their terrific ratings. Listeners make sure to listen every time their favorite show or host is on to get all of the latest news and information.
Friedman says, Talk radio hosts are viewed as old friends by their dedicated listening base As that host is often thought of as an old friend or trusted adviser, when you appear as a guest on their show, so when you appear as a guest on the show, you get a fantastic endorsement almost instantly. Credible by association if you will.
5. Credibility. If you are looking for a bit of credibility look no further than talk radio. Friedman says, One of my PR firms clients told us, when I have appeared on talk radio - the host tells his listeners about my great expertise, my many accomplishments and how excited they are to have me as a guest! Of course, the more important I am as a guest, the more important the host appears to be. Talk radio is a total goldmine for public relations. Now that is some great PR!
6. You Are Able to Tell Your Entire Story. As you know, advertising has a very definite time and space limit. The great thing about talk radio is that many times you will have up to 30 minutes of times, if not more, to educate the audience about your message. says Friedman . These reasons to be interviewed on talk radio should illustrate just how valuable this medium can be to the success of your business.
Both Jeffrey Solochek & Ben Needles are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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