Obviously, we've all seen the effectiveness of Yellow Pages drop with the advent of the Internet. We don't need to discuss that any further; it's an indisputable fact that people go to the Internet now more than they go to the Yellow Pages to search for stuff. So paying for the expense of a full-page Yellow Page ad may not be as effective as it was five years ago. In fact, it won't be.
But there are still some pros to full-page ads. First of all, you can look as big as all your competition. One of the greatest things about the Yellow Pages is that a full-page ad is a full-page ad. How "big" you actually are doesn't really matter. Maybe you buy the double truck ad and so you have two full-page ads to look even bigger, but the bottom line is you can look as big as all the competition because you can have a full-page ad that's the same size as them. Sometimes bigger equals better in the prospects mind. So that can establish a sense of credibility, and, of course, you're there when people look for you.
Is everybody searching the Internet every time they go to look for something? No. People still access the Yellow Pages and you still want to be there.
Putting in a nice logo that says "Free quote on insurance" is the absolute worst thing you can do with your Yellow Page ad. I'm sorry if I am hurting your feelings because that's what you've done in the past, but trust me, this is the way to do it from now on.
Remember to make sure your Yellow Page ads always have: a good headline, a compelling copy that makes you look different than the competition, and a call to action with an offer that's going to help the prospect get what they're looking for
Also, always give an offer, something besides "call and get a free quote" which everybody else is doing. You can offer a free video, a checklist, an audio CD, a report, and an online evaluation, etc. These are the essential things that will certainly set you apart from all the other Yellow Page ads out there.
Again, you should not forget that if you are going to use a large ad, it should be a half page or a full page ad. And if you go with a full page ad, it is recommended that you elaborate some more with testimonials and guarantees, etc.
TV commercials, infomercials and newspaper ads are the first few things that come to your mind when you are faced with the need to advertise. In this time of “information super highways" you have to adjust to the trend and customize your advertising approaches using the avenues that people use. Our focus on what get results, leads us to Yellow Page advertising as part of your advertising mix..
This is an important tool to supplement your advertising needs. Yellow Page Advertising is in just the right place for your company to be found. With the stiff competitions of the market you are in now, it is time you to consider the benefits of effective Yellow Page Advertising:
You don’t have to invest effort and time to outsource or create colorful designs in-house for your advertising need. The circus in the advertising battles has created an illusion that lots of color splashed around will bring you great returns. However, scientific surveys have been conducted year after year and it yielded the same results. Colors do not guarantee better results than non-colored. So, grab the chance to get effective Yellow Page advertising now. It is one area of your advertising that can be focused on once, and the results pour in all year when done right. Clearly a benefit for you.
Yellow Page Advertising gives you the perfect timing to spell out your benefits headline to your identified market and your soon-to-be clients. This is an opportunity for you to create an impact and talk about your business – how long have you been here, the need that you are answering, the benefits they can get and the associations you have with others that will highly support your trustworthiness in the market.
Yellow Page Ads are placed from the largest to the smallest. This means that categories start from the full page ad, then to the three fourth sized ad and so on. And since it is also seniority-based, the sooner your ad is submitted, the better off you are. Plan to get the size that would fit to your need and get a results oriented ad designed for you right away. This will give you the chance to be in the first list.
Well designed Yellow Page advertising gives you a focused message, to a focused group of people at a time when they are focused on purchasing. The advertiser will too often spoil this opportunity with a “Throw everything at the wall – and see what sticks" approach. Fact is, most people see the endless list of everything a company claims to do and they just look elsewhere for solutions to their problems.
Both Peter Ryan & Chuck Masterson are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Peter Ryan has sinced written about articles on various topics from Finances, Marketing and Auto Insurance. tips on generating life insurance leads and achieving 'referral quality' qualified insurance leads are free when you visit . Peter Ryan's top article generates over 9900 views. to your Favourites.
Chuck Masterson has sinced written about articles on various topics from Advertising Guide, Finances and Advertising Guide. About the Author - Chuck Masterson is the Director of R&D at and has assembleda team of the nations top. Chuck Masterson's top article generates over 9900 views. to your Favourites.