Using video marketing to drive traffic to your web site is an online marketing strategy many small business owners and internet marketers are beginning to embrace, with much success. Having a traditional website only allows you to reach those people who first find your website. However, combining video, social networking and some simple video marketing techniques can drive hordes of qualified visitors to your website.
First, let's forget the silly videos you'll find all over YouTube of kids running into fences and demonstrating the newest dance move. While that kind of video can bring in hundreds of thousands of views, it won't bring the targeted traffic you need.
Instead, consider making a video tightly targeted towards your niche. A real estate agent might make a video introducing herself and showcasing a few of her available homes for sale. A night club might make a video ?commercial? with soundbites from partygoers. A software developer might make a video demonstrating his latest application.
Because Google and other search engines are beginning to give videos hosted on sites like YouTube preferential search engine ranking, it's quite possible your video could end up on the first page of search results for your targeted keyphrase. This is incredibly powerful and not to be overlooked, as this is what will make your video marketing efforts well worth the time you invest in them.
Consider that YouTube itself may not have a huge market of people looking for videos on ?Oakland real estate.? But if your video titled ?Oakland Real Estate? made the first page of Google search results (again, due to the preferential search results video is receiving in the search engines) you'd benefit from the hundreds of people who search for that term in Google seeing your video as the #1 result and ,in turn, watching your clip.
With the preferential treatment videos are receiving in search results, the question then becomes, ?How do I move people from watching my video on YouTube to actually visiting my website??
This is simple. Bribe them, at the end of your marketing video. What follows are some ideas:
* Offer them something for free at your site (a consultation, a report, free drink, demo version, MP3 download, etc.)
* Poll them or ask them a question they need visit your site to answer. People love to give their opinion. You can combine with the free offer, above, by giving them the freebie upon completion of the poll or question. This is invaluable for market research.
* Leave ?em hanging. Don't tell the whole story on your YouTube hosted video ? instead, tell them just enough to incite curiosity. Then, instruct them to visit your site for the complete story or answer.
Each of these ideas are intentionally broad can be focused indefinitely and molded to fit your target market.
The key here is catching your audience while they're hot; directly after having watched our video and giving them a reason to continue on to your website. The truth is that if you don't, most will simply click through to another video or search result. Capitalize on their attention and tell them where to go and what to do next ? you'll be surprised at how many will comply!
Even if you're no Spieldberg (I know I'm not) you can produce traffic sucking videos with these simple methods.
Internet marketing has made the world an open marketplace. It allows home business owners and large companies to compete as equals in a global market. The small business entrepreneur can now easily compete because Internet marketing is an inexpensive solution for promoting products and services to consumers. This article will outline these low cost marketing methods and briefly describe some secret benefits.
Search engine marketing is a very inexpensive way to drive targeted traffic to your web site. In addition to focusing on SEO-ing your web site also optimize articles and Blogs for search engine ranking. Your articles and blog will be picked up by search engine queries and if you link them to your web site or affiliate program that's free targeted traffic. Other ways to use Internet Marketing to direct inexpensive traffic to your site is to use e-Mail.
E-mail marketing is being abused on the Internet; don't contribute to it by spamming. The right way is to send targeted traffic to a capture page and offer free related information for their name and e-mail address. Then follow up with more free information related to their interests before sending them to your sales page. Remember, building your list should be supported by ongoing free information and tools that subscribers can use.
Keep an eye out for PLR articles that match the interests of your list, collect them and give them away to your subscribers. Also be on the lookout for resell rights products that include sales pages, these little businesses are ideal for free gifts. Remember, the best things in life are free, as many would say, so help your list think of you as one of the best things that happened to them.
Take advantage of free online forums and online communities. The great thing about forums and online communities is that you can target a certain group that fits a certain demographic that you are looking for. You can discuss lots of things about the niche that you represent or offer. Another great advantage is that you know what you are getting into and you will be prepared. With online communities and forums you can build a reputation for yourself. Show them what you are made of and wow them with your range of expertise about your subject, with that you can build a reputation of trust.
There are many free Internet Marketing tools out there for you to promote your product or service. You can use free classifieds like Craigslist and Myspace to advertise using your articles for building high quality backlinks to your site or affiliate sales pages. There are many free resources available on the Internet today that if used properly will allow you to compete with the big boys at little or no cost. So use these free Internet Marketing gems the right way and beat your competition to more profit.
Both Michelle Macphearson & Rupert Mamby are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Rupert Mamby has sinced written about articles on various topics from self improvement and motivation, Social Issues and Silver Jewelry. Rupert Mamby is an Internet Marketer that provides useful marketing and motivational information to home business entrepreneurs. He runs websites that provide products and wealth building tips. To get more insider knowledge visit his Blog at:. Rupert Mamby's top article generates over 6600 views. to your Favourites.