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[I563]It Service Level Management
by Danny Austin, Dan
If you present all your services a la carte at varying price points, you run the risk of confusing your customers. And if you expect your customers to proactively buy your services, you run the risk of leaving money on the table.
By creating packages that are easy to buy and that cater to your customers' varying needs and budgets, you can sell more services and keep your customers engaged in the process of doing business with you.

For instance, let's say you sell cars and offer pre-paid maintenance plans. Then you might create a high-end package that includes:

?P Picking up the car for service
?P Providing a loaner car for the day
?P Changing the oil
?P Changing the wipers
?P Washing the car and cleaning the interior
?P Checking hoses, pumps and other moving parts

And then a lower-end, prepaid package that includes:

?P A reminder phone call for service
?P An oil change
?P Wiper blade adjustment

Each of these packages caters to a different segment of your market but gives your clients a choice. When you package service levels, you typically would want to create three product offerings. Often, you'll see these presented as gold, silver and bronze levels (but please, be more creative!).

Begin the process by:

?P Looking at what your competition is offering,
?P Documenting the value you deliver to a client,
?P Talking to customers to assess their needs, expectations and priorities, and

?P Creating logical groups of offerings.

Two important points to consider when it comes to creating service packages: These are not options in the quality of service you offer nor are they just price adjustments to the same service. These levels are differences in the actual deliverables and the total value.

Additional examples of service packages include customer support services for software or hardware products and consulting services for a large business vs. a small one.

Service Level Management is one element of the 11 ITIL disciplines, and details the need to plan, draft, agree, monitor and report on service achievement within the business. It also incorporates the requirement for an organisation to implement actions to eradicate potential unsatisfactory service.

Service Level Agreements are one component of Service Level Management; these are documented agreements and are written from the perspective of both the supplier and recipient or end user. These agreements dictate the Service Levels and include services provided, metrics, responsibilities and help to ensure that all support requests are responded to and fixed within the agreed timeframes.

“Implementing effective Service Level Management can dramatically increase an organisation's ability to respond to and fix users requests.” – Emma Anderson, Service Manager (SSI Computer Services)

Why introduce Service Level Management?

Service Level Management is fundamental to an effective service provision, however it's a topic not widely discussed among organisations looking to improve their Service Delivery. Most organisations have the impression that new tools alone will increase their organisations ability to respond to a growing number of requests. In fact, a major factor in Service improvement is in the ability of the IT resource to understand its own limits and set realistic Service Level Agreements (SLA's) with its own end users. This enables the service department to provide a reliable, and more importantly, repeatable service to its users, which in turn raises the IT Service perception in addition to service delivery itself.

How best to introduce Service Level Management into the Business?

When implemented successfully Service Level Management benefits can be achieved by organisations who embrace the methodologies, however, careful planning must be taken into consideration before undertaking this sort of service improvement process. As mentioned previously an assessment must be made of the service provision before any SLA's can be agreed with end users. If the Service provision itself is unable to provide the service requested by the end user community a decision must be made as to whether the service department gear-up or make alternative arrangements to meet the user's expectations – for example outsourcing or 3rd party assistance.

Educating the end user community is a key factor in implementing Service Level Agreements and ensures that the users are aware of the service they should expect to receive. This process should be in partnership with the end users as buy-in at this stage ensures a smooth transition.

Article Source : Pg. 237

About Author
Both Danny Austin & Stuart Jennings are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Danny Austin has sinced written about articles on various topics from Finances, Vitamin and Mineral Supplement and Small Business. If you want to learn some Power Principles of Maximizing Your Business Success for FREE, subscribe to my FREE Newsletter by visiting http://www.ministryofbiz.com/eproducts.html. Danny Austin's top article generates over 450000 views. to your Favourites.

Stuart Jennings has sinced written about articles on various topics from Computers and The Internet. Stuart Jennings is a Project Consultant at SSI Computer Services Ltd. specializing in service and network management. SSI also specialize in and IT outsourci. Stuart Jennings's top article generates over 880 views. to your Favourites.
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