What can be more effective than a brief, captivating message printed on a postcard? It's quick and easy to read at a glance. Yeah, it has a friendly feel that appeals to the emotional side of your potential customer as well. Sure they'll realize it's an advertisement right away, but it has the appearance of a personalized friendly correspondence that is pleasant and low pressure.
No, you won't close any deals with a postcard, but you can quickly and effectively state the offer and its advantages and give them a compelling reason to get in contact with you. Yep, it'll be just enough to whet their appetite for more!
People Can't Resist Reading Postcards How often do you get the mail, look at the name of the addressee and pitch the envelope and its contents directly into the trash? I do it everyday. Yeah, who needs more mail to sort through with all of the junk mail that fills our mailboxes and inboxes? What about postcards? ...no envelope to hide the contents...just the flip of a small piece of paper...and yep, you've read it!
It just makes good horse sense that the advertisements that get read are going to bring more response than those that don't. Yeah, no rocket science involved here! Postcards are much more likely to get read than other mail or email...the curiosity factor combined with the ease of reading, work together to make these extremely effective marketing tools.
Postcards Save You Money Add 4 to 9 cents in printing costs, and 23 cent postage... and yeah, postcards are extremely inexpensive advertisements! Think friendly...which provides a more personal feeling...the little bars and lines of prepaid postage, or the colorful design of a stamp. Yeah, you can invest a little extra time in placing stamps on each card and create a personalized affect that won't go unnoticed!
Watch out for cheap immitations! Modern postcards are high impact creations. We're not talking about old-fashioned... home printed... uneven edged catastrophies here. The postcards of today have tones so vivid they jump off the paper at you, and pictures so realistic you could pick the flower of the page and put on your kitchen table. For the miniscule amount of money you MIGHT save... if you don't make too many mistakes along the way...heck, I say just order them! Yeah, let the printer do all the hard work while you rake in the profits they'll bring in
Swellendam, South Africa's third oldest town is nestling at the foot of the Langeberg Mountains and has much to offer visitors who have an interest in history, nature, outdoor activities and art. Swellendam is ideally situated halfway between Cape Town and George and is therefore an ideal stop over for tourists. In these two hours from Cape Town to Swellendam, you will pass through unspoilt villages and towns. Take a trip back in time and stay in some of the historic homesteads and country houses in the area, which offer bed and breakfast. Rainfall is spread over the year and there is little wind and temperatures are moderate all year round
Swellendam has been an important travel centre for centuries. Early travelers and explorers traded with the Khoi-Khoi people and in 1743 the Dutch East India Company declared Swellendam a magisterial district and built the Drostdy which was completed in 1747. This Drostdy, a national monument, is the only eighteenth century Drostdy that is preserved in its original form and will give tourists a wonderful insight as to the life of the settlers.
The more adventures tourist can go on the Swellendam hike. Located in and around the Marloth Nature Reserve this hiking trail is one of the most beautiful in the Cape. There are numerous shorter routs if a six day hike is too long for you. On this trail you will see stretches of fynbos alternated with cool indigenous forest, small animals and birds. Other sections of the trail will give you the sensation of being in a peaceful and secluded wilderness. The six day hike demands a medium to high level of fitness and is therefore not recommended for the light hearted. The Marloth Nature Reserve is also one of the best birding spots in the Western Cape and therefore defiantly worth visiting.
The rare and beautiful Bontebok antelope and other small buck species can be seen at the Bontebok National Park. This park is only 6km out of Swellendam. A total of 126 different bird species have also been identified here. There is a charming caravan park on the banks of the Breede River where they also have fully equipped chalets for hire and where day visitors are welcome to swim, fish or picnic.
Other than hiking the adventurous at heart can also enjoy a day or two off river rafting. The Breede River rafting adventure is about a 2.5hour drive from Cape Town. On this adventure you will enjoy your days paddling in two-man Mohawk canoes in the tranquil waters of the Breede and your nights socializing around a campfire. The Up the Creek Camp is situated near Swellendam on a hill side overlooking the river where the accommodation is A-frame chalets or 3 ox-wagons. This accommodation includes comfortable beds with linen and Duvets. All in all, this adventure will be well worth a try and is ideal for a family to enjoy together.
Youngberry tasting can be done at the Buffeljags Dam. This cultivated wild berry was imported to South Africa in 1939 by Prof OSH Reinecke. The industry is sadly declining because of endless problems associated with wind and rain damage or to much heat, pest attacks and insufficient labor during the peak harvesting period from mid - November to early December. Today over 90% of the total annual crop of just over 600 tons is produced by farmers in the Swellendam area. On your visit to the Hermitage Liqueur Farm just 3km out of town you can sample some of the liqueur made from youngberries. Other Youngberry products are also for sale here.
Local artists like the potter Jan du Toit's vases are famous, visit him and other artists in the town.
Other activities that Swellendam has to offer include:
* 4x4 Mountain Experience: Marloth Nature Reserve * Canoe the Breede River * Sunset Cruises on a kitted-out double-decker wooden raft * Buffeljachts Dam for Water sports * Horse Trails * White water raft the Breede River * Waterskiing * Several well-known artists have settled in Swellendam and their studios may be visited * Pop into the Sulina Faerie Sanctuary: Magical Faerie display and garden * Cruise down the Breede River on a double-decker river boat - "Pot se Vlot" * Motor glider flights
As you can see Swellendam is well worth a visit. Come and enjoy a few days of relaxation in our beautiful town while we pamper your every need.
Both Allyn & Hetty Beekhoven are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Allyn has sinced written about articles on various topics from Marketing, Sales letter and Marketing. Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business. Allyn's top article generates over 1900 views. to your Favourites.
Hetty Beekhoven has sinced written about articles on various topics from Home Management, Marketing and Home Management. Hetty Beekhoven is the owner of African Shades, a , South Africa. Experience European comfort in an African decor.. Hetty Beekhoven's top article generates over 9900 views. to your Favourites.