Tourism and commercial recreation is over an $800 billion industry in the United States. Globally, tourism accounts for approximately 12% of the Gross Domestic Product, employing 10% of the worldwide labor force. It is estimated that by the year 2020, more than half of all employed people in the world will be involved directly or indirectly with the tourism industry. In the United States, travel-related tourism is the first, second or third largest employer in 32 states.
Resort hotels and motels offer luxurious surroundings with a variety of recreational facilities, such as swimming pools, golf courses, tennis courts, game rooms, and health spas, as well as planned social activities and entertainment. Resorts typically are located in vacation destinations or near natural settings, such as mountains, the seashore, theme parks, or other attractions. As a result, the business of many resorts fluctuates with the season. Some resort hotels and motels provide additional convention and conference facilities to encourage customers to combine business with pleasure. During the off season, many of these establishments solicit conventions, sales meetings, and incentive tours to fill their otherwise empty rooms; some resorts even close for the off-season.
A hospitality management career is high-energy and social. You'll meet interesting people and work in some of the most beautiful places on earth - anywhere there is a need for resort or hotel management.
The skills and knowledge developed in this field of study are leadership, marketing, qualitative skills, research and evaluation, programming (recreation, leisure and meetings), planning and policy, legal aspects, and communications.
Most hotel, motel, and resort desk clerks receive orientation and training on the job. Orientation may include an explanation of the job duties and information about the establishment, such as the arrangement of sleeping rooms, availability of additional services, such as a business or fitness center, and location of guest facilities, such as ice and vending machines, restaurants and other nearby retail stores. New employees learn job tasks through on-the-job training under the guidance of a supervisor or an experienced desk clerk. They often receive additional training on interpersonal or customer service skills and on how to use the computerized reservation, room assignment, and billing systems and equipment. Desk clerks typically continue to receive instruction on new procedures and on company policies after their initial training ends.
Hotel, motel, and resort desk clerks deal directly with the public, so a professional appearance and a pleasant personality are important. A clear speaking voice and fluency in English also are essential, because these employees talk directly with hotel guests and the public and frequently use the telephone or public-address systems. Good spelling and computer literacy are needed, because most of the work involves use of a computer. In addition, speaking a foreign language fluently is increasingly helpful, because of the growing international clientele of many properties.
Resort managers experience the pressures of coordinating a wide range of activities. At larger hotels, they also carry the burden of managing a large staff and finding a way to satisfy guest needs while maintaining positive attitudes and employee morale. Conventions and large groups of tourists may present unusual problems or require extended work hours.
The recreation department's major in tourism management prepares students to work in such diverse sectors of the travel and tourism industry as tour operations, resort management, convention management, meeting planning, and commercial recreation management. It includes courses in management of park and recreation facilities, tourism, tourism systems planning, resource tourism, convention management, meeting planning, marketing of leisure services, and the legal aspects of recreation and tourism. The program requires both field experience and a professional internship.
Careers Specific to the Bachelor's Degree are convention and visitors bureau management, convention services manager, special event coordinator, meeting/conference planner, tour operations management, on-site meeting manager, travel agent trainee, cruise hospitality, hotel management trainee, resort recreation management, tour coordinator, natural or cultural tour guide, and park manager.
With preparation in tourism management, individuals have skills related to management and leadership which would contribute to any type of position sought in the tourism industry. The tourism industry is within the top three industries of most countries in the world and provides numerous career opportunities at a variety of levels of service, production and management.
After finding employment, proving oneself capable and making contacts in the industry, a person finds that a wide variety of advanced career opportunities present themselves.
The Bachelor of Science in Hospitality Management requires a minimum of 120 units for graduation. This interdisciplinary program prepares students for careers in the hospitality industry and includes basic core courses and an area of concentration. The areas of concentration are Commercial Recreation and Resort Management from the College of Health and Human Services; Hotel Management from the College of Business; and Restaurant and Institutional Foodservice Management from the College of Health and Human Services. The core curriculum is housed in the Department of Hospitality Management, College of Business.
The Concentration in Commercial Recreation and Resort Management prepares graduates to be entrepreneurs, managers, planners, and program supervisors in the commercial recreation, travel tourism, and resort management career areas. The goals are to assist students to acquire knowledge, skills, practical experience, and job placement in leisure and travel related businesses.
Students learn about the travel and tourism system, economic and social impacts of tourism, resort development and marketing, tourist motivations, special events management, theme parks, transportation used by travelers, ecotourism, incentive travel, tour company operations and sales, spas, conference and meeting planning, destination marketing, and cultural tourism.
The Concentration in Hotel Management prepares students to manage and operate hotels, motels, and other lodging business. Major management functions include various aspects of accounting and cost controls, sales and marketing, property management, and use of hospitality management information systems. Emphasis is placed on problem solving situations and case studies to support the didactic approach to instruction.
The Concentration in Restaurant and Institutional Foodservice Management prepares students for management positions in various branches of the food service industry. The goal is to develop restaurant and institutional foodservice managers who combine knowledge and skills in business, food production, and services in the foodservice industry.
Completion of the core and concentration courses provides students with theoretical knowledge for successful attainment of top-level management positions in the professions of hotel management, restaurant and institutional foodservice management, or commercial recreation and resort management. The curriculum combines strengths in management with technical skills and internship opportunities in each area.
The nice thing about tourism is that it's green and has a soft impact on the environment when compared to the resource sectors. It not only builds jobs in the service sector directly related to restaurants, resorts, and hotels but the hospitality tourism sector also pumps money back into the economy through mega expenditures on infrastructure, commodity supply, and contract services etc.
Tourism is a win/win industry. One of the most important factors when you attract tourists into the country from other destinations around the world is that you accomplish several goals: A/ Bring in new money into the economy rather than just recycling dollars inside the country. B/ Reduce the trade deficit. C/ Introduce visitors who are potential investors to other Canadian markets and services that they may not have considered before visiting Canada. D/ Spread international goodwill and the positive word of mouth that can only help re-enforce a positive image of the people, customs, and economy ... and everyone knows a fresh look at international hospitality diplomacy is in order following the Bush foreign policy doctrine. Tourism and hospitality are synonymous in the truest sense. E/ Let's face it, Canada has a lot to offer and is one of the most desirable countries in the world to live, work, and play ....Canada needs skilled labour to compete, and tourism is the first step to attracting skilled resources to the country.
Canadians are anxiously digesting the outcome of the Jan 27th/09 Conservative budget. While we know that well in advance, sources have leaked out the overall pot of available funding with certain expectations of infrastructure money and tax relief, the specifics are less than clear and may take some months to understand and work their way into the Canadian economy. One thing is for sure, almost everyone is in agreement that some measure of economic stimulus is in order. One would also be hard pressed to find an economist that wouldn't agree that increasing tourism expenditures is one of the most effective and timely ways to disperse money throughout the economy with little or no lag time on the resulting economic stimulus.
Some areas like Ontario are facing a manufacturing meltdown due to offshore competition, high energy costs, labour costs, inability to secure operating capital, and in some cases, simply bad management and poor planning. The nice thing about the tourism economy is it is well diversified and has beneficial effects on all Canadians. Most importantly, it has low environmental consequences and it benefits the socio-economic groups that have the highest potential of spending earned money into a plethora of other economic sectors.
Ontario by example is a popular tourist destination from many national perspectives. The Canadian dollar is low and an advantage for most out of country visitors, and Ontario has a wide mix of outdoor adventure, cottage country resorts, as well as big city conferences, shopping, and hotel facilities. Ontario is also blessed with a number of world class destination attractions to market. Of importance to many offshore markets, Ontario has easy travel access - one can land in Toronto and be in a pristine lakeside wilderness setting in less than two hours. Good examples are world renowned Algonquin Provincial Park and the well branded Muskoka travel region.
Many are hoping that the Federal budget investment in stimulus will include infrastructure dollars and direct marketing dollars that filter into the tourism sector where there is already some momentum, but with the existing capacity to grow. In Ontario, the tourism sector is a huge economic benefit that can fill the gap and create massive employment opportunities at the same time. Tourism is always a great creator of wealth for all classes of society. The economic downturn is a great opportunity for resorts and hospitality in general to take advantage of low cost money and stimulus incentives to recapitalize tourism infrastructure while at the same time, providing an economic injection of new jobs as a direct result of government increases in tourism marketing.
The formula bears consideration. By attracting a bigger slice of the tourism pie from increased marketing of tourism product the resulting hospitality related new construction, renovations, as well as the purchasing of products and services will achieve a fast and far reaching boost to the economy.
Many economists would support the premise that tourism provides perhaps the largest potential for stimulus and most certainly the quickest and widest broadcast method to pump money into the economy and get things flowing again. Hospitality operators, associations, and developers are pouring over the fine print of the budget hoping in earnest that it will help their industry and allow them their contribution to help bring this economy out of its economic funk.
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