Choose your niche. Once you have decided on your niche you can then start to research your keywords. It shouldn't be too hard to come up with a keyword that describes your niche. For instance if you want to advertise for pest control, your main keywords would be pest control. Not too hard, but the problem here is many other sites are probably already ranked in Google for pest control, so you need to find keywords that are relevant to your niche and still get several keywords a month.
A lot of marketers use the KEI (Keyword Effectiveness Index). It isn't perfect but what it does is figures how much competition you have compared to how many monthly searches there are. The formula looks like this: (S^2/C) which means the number of searches times 2, then divided by the number of competitors. Usually the number is included on paid keyword tools. Not everyone goes by this number because it can sometimes be misleading if there are a small number of searches or competitors, so it is wise to check the actual searches and the actual competitors before you decide on a keyword to target.
If you can find a good number 50+ searches a day (the more the better) and there is a KEI over 4 you should be able to target this keyword. You should start by choosing some keywords in your niche. If all the keyword phrases have the same root keyword phrase then this will help. However more internet marketers are learning to find more broad keywords in order to get more searches, because long tail keywords often get so little traffic. An example of this is the pest control niche would be: getting rid of ants (or mice).
If you can go through and find several broad keywords to target different pages of your site on then you will be able to find which page gets the most traffic and later on you can find the long tail keywords that go with each broad keyword.
Another excellent way to get keyword ideas is to use some free keyword research tools. The free tools on Google Keyword Tool and Free Wordtracker are very helpful and show you how many searches there are for keywords. The Google Adwords keyword research tool will also suggest lots of related keywords that can help to give you more ideas. After you find out the number of searches, check on the search engine for the number of competitors, if you have a lot of searches (over 500) a month and few competitors (under 10k) you have a doable keyword.
There are always advances in keyword research so it is good to have a place where you will be notified of any keyword related tools. Most internet marketing forums should be useful for this.
When it comes to search engine optimization or commonly known as SEO, most optimizers will optimize a set of keywords that is closely related to a website's core business. However with the right SEO technique and planning, it is definitely possible for you to increase the number of keywords and diversify your business.
Getting more keywords to rank well organically is very important for a business. Results have shown that searchers tend to click on the organic listings more than the paid listings located on the right hand side of the result page. Therefore, by getting more keywords to rank well on the organic listing, you will be able to generate more clicks that you ever thought imaginable.
To expand your keywords through SEO, you need to do the followings:
1.Have a unique title for each of your web pages. For each web page that you are optimizing, give the page a unique Title from the other web pages. Before you change the titles of your pages, do make sure that you plan out different sets of title for each page. Place the most important keywords that you are intending to optimize at the front and make sure that the title is related to the content of that particular page.
2.Developing smart pages. Create a page that consists of content that is related to the keywords that you are going to optimize. For the naming convention of the page, do include keyword in it. For example, if you are creating a page that talk only about search engine optimization and search engine optimization is your keyword, you should name your page as search-engine-optimization.html. Continue to build more keyword-optimized smart pages, each targeting a different set of keywords.
3.Insite cross linking. By linking up all your pages within your website, it will help you to get all your pages to be indexed by search engine which is essential if you want to optimize many keywords. All the other web pages of your website should be no more than three clicks away from your home page.
4. Submit your sitemap page to search engines for indexing. Sitemap page consists of all the URLs that link to the other pages of your website. By submitting your sitemap page to search engines, you will be able to get all your pages indexed and increase the chance of getting more keywords to rank organically well.
With more keywords ranking well in search engines, it can only mean that there will be more targeted traffic visiting your website, which may result in potential sales directly online or offline.
Both Suzanne E Morrison & Cheow Yu Yuan are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Suzanne E Morrison has sinced written about articles on various topics from Wellness, Internet Marketing and Home Based Business. To find out more about keyword research and search engine optimization download Suzanne Morrison's new SEO Ebook . Suzanne E Morrison's top article generates over 33100 views. to your Favourites.
Cheow Yu Yuan has sinced written about articles on various topics from Internet Marketing, Search Engine Marketing and Tax Software. Cheow Yu Yuan is the co-founder of Check out more about. Cheow Yu Yuan's top article generates over 1000000 views. to your Favourites.