Okay, maybe this sounds like an old saw ? create relationships with real estate agents and watch business come to you. So what's the problem? Well, the probelm is that you may have contact or an acquaintance with agents, not a real relationship; and the reason you don't have a relationship is that you are focusing your efforts on too many agents ? not targeting your efforts to the ones that are the best fit for you business.
So Many Real Estate Agents, So Little Time--
Regardless of what state or city you live in, there are tens of thousands of real estate agents competing for business. To a loan officer, this may sound like a great ratio for business, but as you know, not all agents are created equally.
If you take the total number of property sales in your area and divided it by the number or real estate agents, it would appear that most agents sell about three properties a year. Could that possibly be true? If it were, there would be a lot of starving real estate agents. Obviously it's not an accurate average. Some productive agents will close on hundreds of properties, while others will be lucky to sell just one.
Establish a Profile--
Of course, you don't want to focus efforts on those agents that are likely to sell just a handful of homes during the year. You want to focus your efforts on agents that meet your criteria in a number of ways ? you want to focus your marketing efforts on real estate agents that meet your demographic.
? Years in Business ? How long an agent has been in business is important. A new agent may be highly motivated to work with you, but they may not have much experience marketing, they may not have much referral business, etc.
? Marketing Budget ? How much money annually will the agent spend on their marketing efforts? If they can't afford to market their business, they may not have enough volume to make it worth your effort.
? Sales Volume ? What is the average monthly sales volume of the agent? You want to focus on someone who has a strong and growing client base.
? Type of Buyer?Some agents work with specific buyers ? first time buyers, retirees, investment buyers, etc.
? Employment Type?Does the agent work full-time or part-time?
? Realtor Type ? Is the agent a listing agent, buyer agent, or both?
? Values?One of the most overlooked components of a relationship is finding someone who shares your values, especially as it relates to your business.
The more information you have about your target, the better you are able to focus your efforts. Instead of taking a ?shotgun? approach to your marketing, you can take aim and focus on the people that will make the most difference to your business.
Work Your Profile--
After you have a better idea of your target agent, you still need to find ways to market your efforts to the target audience. One great tool for getting a list of prospects is working through title representatives.
Just as in the same way that agents get a farm kit listing from title reps, you can get a list of agents that meet your demographic. You may have to take the time to explain what you are looking for a few times, but eventually you'll get the information that helps you focus your efforts on the best prospects.
You can also contact real estate offices in your area. Keep your eye on real estate magazines and guides. Contact agents that meet your criteria and get their email or web address.
Make sure that whatever method of prospecting you use that you capture email addresses for those prospects. Sending emails is a great way to prospect quickly and cost effectively.
Your time is precious ? when you use your time to focus on your ideal target market, your marketing efforts will pay off in business success ? both for you and the real estate agent.
Today, children need not be so kind. With what seems like shorter summers, but hotter ones, children now seem to find themselves the owners of water pistols which seem capable of soaking another person so completely that one squirt is all it takes. Two squirts and you'll find yourself knocked over. Three, and you're head will start to come loose. These water pistols are little short of those owned by the police. The police call theirs water cannons, but the names of some of the water pistols available to children today have names which would strike as much fear and dread into the hearts of the enemy than the police achieve.
The old water pistols simply worked by having a chamber full of water, and by pressing the trigger, the water was simply drawn up from the chamber through a small hose, and it squirted out of the end. You had to be well within six feet of your opponent, and the most they would have to do is wipe a few drops from their face. Today, manufacturers have devised all manner of devious ways of manipulating water to ensure that the maximum range is achieved, with the maximum amount of water ejected in one go, and also with the maximum amount of water stored. With firing so much water so far, several canisters of water are needed, and these are either hooked to the sides of the pistol, or actually worn as a water backpack, similar to those used by gardeners who spray large areas of lawn.
The range of these pistols is well beyond the traditional six feet, and now regularly you will hear claims of thirty feet, with one or two top end pistols claiming fifty feet! No child will be safe with one of these about. A typical way of achieving this extended range and velocity is by priming the water pistol before it is fired. This involves pumping the main canister, which has the effect if building up the water pressure. Eventually the water is under so much pressure that it is bursting to escape, and by pressing the trigger, a valve is operated which allows the water under pressure to escape through the nozzle in one almighty spray. There are some pistols which have an alternative feature, which aims for maximum water release rather than distance, and this works the same way, with water being forced under pressure, but a valve opens wider to allow all of the water in the canister to escape in one quick go. This has less range, but ensures anyone near you will be just as wet as if you had thrown a bucket of water over their head.
With shoulder straps, backup reserve tanks, primers, triggers, scopes and sights, these pistols are nothing short of military warfare with water. As long as you have the garden to manage with this, and you don't mind your lawn becoming less like a bowling green and more like a goal mouth at the end of a football season, then children adore getting soaked and having fun with these - and at least they're staying relatively clean at the same time!
Both Jeffrey Nelson & Victor Epand are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Jeffrey Nelson has sinced written about articles on various topics from Debts Loans, Marketing and Real Estate. Go to to get a free copy of Jeff Nelson's Marketing Planning Guide, a 20-page workbook designed to help you outline a str. Jeffrey Nelson's top article generates over 33100 views. to your Favourites.
Victor Epand has sinced written about articles on various topics from Shopping, Trucks and Interest. Victor Epand is an expert consultant about kids toys, dolls, and video games. You will find the best marketplace for kids toys, dolls, and used video games at these sites for