Customer support department of a Hi-Tech organization striving to be efficient should always evaluate the customers' measure of satisfaction regarding the support activities in the field. This feedback sometimes can bring surprises for management layer who considered that all factors were taken into consideration and the customer should be satisfied, but in fact, the customer is disappointed and is looking for alternatives to this "good" support. As result the company losses a lot of money and for mid-size and big companies the loss reaches literally millions of dollars per year. What is it about ? It's a knowledge preservation (Know-How) factor a disregard of which is very costly for the support giver and very painful for the support receiver. The modern Hi-Tech companies' products, once hardware oriented, became during time passing heavily software based utilizing the modern complex operating systems and databases with tight cross-platforms relations, with huge amount of tunings and configurable parameters per component. The nature of the many companies business approach - to tailor solutions per customer - adds and multiplies diversity of the mentioned technical aspects into the systems' complexity. Support staff learning a specific product, passes much difficulties on a way to be called real experts. This learning period takes in average 1.5 - 2 years and people should stay in a mode of continuous learning also after this because of new versions, additional components, new equipment, changed procedures introduced all the time as a requirement of the business to be competitive in the modern fast-changing market. So, after 1.5 - 2 years of these people service, the company can hopefully count on them as on experts, meaning the lion's share of mistakes, damages and project delays caused by their incompetence already happened in the past (during the mentioned first years). Utilizing a hierarchical structure of support Tiers, the company plans to minimize further delays, mistakes and damages in the field in hope that a corresponding next Tier has all the relevant knowledge and tools required for the task performance. But this next Tier is also consists of the people who needed to pass all the steps of study and to gain necessary experience to be ready to carry out the pertinent tasks. Most of companies doesn't practice the "expertise level" assessment mechanism to see objectively the personnel's skills degree. Very often people with poor skills and abilities are appointed to be team leaders and managers of support units and damage from these promotions, based on solely personal links inside the company, is multiplied drastically. If the company doesn't try to measure of an expertise level in an objective way, many experts leave the company when see that there is no fair promotion or challenging options for their professional development. And each time, when a real expert is leaving, the corresponding area - he was responsible for - is suffering very long time. It's like illness of the company's body. And the remedy against this illness is only one the knowledge preservation. How to achieve this ? How to prevent such a negative impact of one person's absence on the business results ? How to stop losing millions of dollars each year and prevent further losses of even more considerable amounts of money ? By implementing a concept of the knowledge preservation. And, first of all, by recognition and understanding this concept as a key factor of the success. The rest will be easy and an interested company will build the knowledge preservation program where real experts will find real appreciation incentives and compelling (non-virtual) career path.
And a use for a few saved millions of dollars per year can be found, I guess, very easily.
Having good products and services in your website is not enough; it has to be portrayed in a professional manner. Content is the king in the search engine optimization (SEO) process. It plays a vital role in ranking of the website. The superior the quality of your content, the higher the ranking you achieve, larger the traffic you gain and greater the popularity of your website. Search engines prefer good quality and informative content sites in their index and search results.
Good website SEO copywriting solutions will essentially feature the correct blend of writing skills with effective manage the various SEO factors in addition to providing useful, informative and knowledge rich content to the users. Search engine optimized content that improves your ranking in search engines apart from attracting target audience, enhancing the website's return on investment.
Content optimization is one of the 3 elements of search engine optimization (SEO) process. It involves balancing the keywords and informative phrases content which make up the actual search engine friendly content of your website.
Why do we need Content Optimization?
?Content optimization enables a company's perspective to be portrayed in its website by ensuring reliability and readability, without getting spammed. ?Content should be so fashioned where by it facilitates the visitors to your site to identify with what you have to offer. ?Content should be unique and well written enabling the crawlers and spiders to rank your website well, as well as for the readers to continue researching your website. ?Content portrayal enhances the overview of your products and services. ?Quality content ensures that your website ranks, will not be affected by the search engines algorithms changes. ?Good and superior content facilitates the real sale of your products and services
Content should be unique specialized to suit your custom-made needs with more than adequate topic-centric information related to your website. The content would be intended for the specified target audience. To achieve the best ranking, one needs to select a SEO firm which has a lot of expertise in search engine optimization content writing skills as well as copywriting techniques which will enhance your website's ranking in the long run.
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