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[K66]Kinematics In Two Dimensions
by Andrew Cox, And
Thinking outside the box is a skill highly prized by all kinds of organizations. The phrase "think outside the box " creates this vision of cutting edge thinking that leads to innovation. It's a skill that provides real opportunities in both the Internal and External Dimensions. It's a skill that can create enormous competitive advantage - personally and organizationally. It's not for everyone - in fact - it's a top ten percent skill, but the rewards for developing it can be tremendous - in many ways.

So what are External and Internal Dimensions of thinking outside the box?

The Internal Dimension deals with the questions like:

How can I look at the world differently?

How can I be more creative- in my work, in my play, in my relationships?

How can I come up with ways to do things better, quicker, cheaper, faster?

How can I shift my thinking so that I can be unique in providing perspectives, solutions, presentations?

How can I take my thinking to the "next level"?

The operative word in the internal dimension is"I". It deals with internal self development - working within ourselves to acquire greater skill and capacity in out of the box thinking. It involves being able and willing to challenge our own personal comfort zones and our own behavior, attitudes and beliefs.

It starts with having the belief that you are worthy and able to develop this skill - or enhance its development.

Then it requires the conviction that acquiring this skill has personal value.

Then it requires an inventory of how you see the the world around you, and how you view yourself.

Then it requires you to take action to change - challenge yourself to change a habit - to see things differently. It could be reading a different newspaper or a blog - one that expresses a different point of view than what you are used to. The opportunities are endless.

An example: My wife and I like to go to a movie - and then have dinner and discuss the things that we enjoyed, that we found exciting, that we interpreted differently. We like to do this with another couple. The different perspectives from four people looking at the very same thing can be astonishing - and so valuable in challenging and changing and adding to our own ways of thinking.

As you take these kinds of actions, you are on your way to expanding your thinking - the critical step to thinking outside your box. - or of changing your own box - making it so much larger, or a different shape, or whatever other way you want to view your own progress.

While you are on this journey, keep reminding yourself that what you are doing is a process that at least ninety percent of the population either cannot or will not do - and be assured you are developing a rare skill - a ten percent skill - this Internal Dimension of thinking outside the box.

The External Dimension deals with questions like:

How can we access the thinking of other people to create new solutions and innovative ways of doing things?

What do others think about this problem/condition/issue?

Who can we call on to help address this issue?

What are the different ways we can involve the organization?

Why don't we see what others have to contribute?

In the External Dimension the operative word is "We". The operative behavior in the External Dimension is to look outside ourselves and think of the people resources of the organization - whatever that might mean -. as the source of outside the box thinking. And in doing that, collect their inputs - and have the sum of the parts exceed any one individual's ability to produce a result.

The External Dimension can provide organizations their greatest opportunity for growth, innovation, and competitive advantage.

This dimension relies on the belief that each person has a unique perspective to offer, and that the way to expanded thinking is through the shared thinking of people with insights and expertise gained from education, experience, motivation, and a host of other sources.

This is the dimension where the Collective Genius of the group is accessed. Leaders at all levels respect and depend on the Collective Genius of the group - they know the result of out of the box thinking results in solutions greater than the sum of the parts. The payoff - more possibilities, better information, personal growth and success.

For the External Dimension to work, certain conditions must exist:

There must be trust and respect for all the members of the group, and for their inputs and contributions An attitude that says "every idea has value" is crucial.

Freedom of expression in the group, and in the organization, must be encouraged.

There must be a structure so thoughts can be captured and developed.

Guidelines for participation are critical - structure can provide the freedom for even the most reluctant participant to express themselves

There must be patience and the realization that the group may produce a lot of marginal inputs on its way to breakthrough thinking.

The behavior of judging the inputs of others has to be set aside, as does the "we did that once but it didn't work" attitude.

The upside of the External Dimension is that it can create more cost effective, innovative, creative solutions than any other single thing in an organization. And at no real added cost - in money or capital investment.

The downside is that many organizations simply aren't willing to change their behaviors to meet the conditions listed above. For whatever the reasons, the "my way or the highway" attitude keeps Collective Genius from rising to the top. Ultimately, in that kind of environment, outside the box thinking is something you have to buy - if it's available - and pay dearly for.

Start today to create your own Internal Dimension outside the box thinking - or expanding it. Take one belief that you have about people - and challenge it.. And then answer these questions:

What if I changed that belief - what would I change it to? What benefit could there be in doing that? How will this change add to my personal value and ability to innovate and be resourceful?

The answers will help you break out of your thinking pattern and start that process of personal challenge. Do it today. Become a top ten percenter.

If you're in an organization, ask your people if the conditions listed above for the External Dimension exist - you will be surprised at their answers. And then work to change behaviors and make outside the box thinking a habit in your work. Start today.

Once upon a time, in the Neanderthal age of web marketing, a "designer" was a guy who could scan and post a few pages of a company's brochure and annual report, adding a button that offered "click here for more information." In its next evolution, web design developed from internet cave painting to sophisticated graphic art, and designers added drop-down menus that offered "a, b, c, and all of the above." The majority of corporate websites still emphasize visual appeal, the "wow" factor, over users' engagement with products and services. And web designers still devote more time and attention to PhotoShop than to User Interface. The overwhelming majority of marketers and designers have failed to recognize that "pretty" does not translate to profitable.

MySpace and Facebook, the leading social networking sites, have revolutionized the internet, influencing culture, politics, and commerce far more profoundly than a traditional corporate character can recognize. A skilled web designer must help new clients grasp the notion that a website is not just another vehicle for delivering a commercial. The internet is not television with a keyboard; it is company-to-consumer communication, and customer engagement is at least as vital on the net as it is on the sales floor or in the showroom. A consumer's communication with a corporate website is no less a social interaction than a budding MySpace romance. And designers with their fingers on the pulse of internet commerce soon should change their titles to "navigators" or "negotiators."

Experts at Epsilon Concepts in Los Angeles emphasize, "Social media marketing is ascending in popularity as online social networks, social bookmarking websites, and communication platforms like Twitter continue to dominate the Internet realm." "Branding" now has much to do with the substance and quality of the company's on-line communication as it has to do with painting a logo on everything that moves. Therefore, designers must help clients develop their voices as well as their visions.

In its latest evolution, skilled web design involves two different dimensions of meaningful interaction-sustained dialogue with the client, and sophisticated discussion with on-line consumers. The designer must engage his or her client in extended dialogue and constructive debate, relentlessly asking, "How do you want to engage your customers? How do you want to greet them, qualify them, show them their options, guide their decisions among good better and best? How do you want to capitalize on this social tool for ?upsells' and add-ons?" Using every ounce of both patience and energy, a sophisticated designer now will help his clients match their internet voices to their everyday speech, so that interaction with consumers will flow seamlessly from site to street, from virtual to real life.

In Los Angeles, no design firm more effectively harnesses the power of social media than Epsilon Concepts. Although they say it simply-"we know social media" - they understand how those four words have power to drive a business from obscurity to the Fortune 500 in record time. Those four words translate: we have the power to give your brand an on-line look, voice, and heart.
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Both Andrew Cox & Gen Wright are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Andrew Cox has sinced written about articles on various topics from Computers and The Internet, Travel and Leisure and Politics. Andy Cox helps clients align their resources and design and implement change through the application of goals focused on the important few elements that have maximum impact in achieving success - as defined by the client. He can be reached at. Andrew Cox's top article generates over 9900 views. to your Favourites.

Gen Wright has sinced written about articles on various topics from Terrier Dogs, Acne Treatment and Lose Weight. Visit our website for and . Gen Wright's top article generates over 1220000 views. to your Favourites.
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