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Advertising on the internet.
For every hundred people who read your headline, only about twenty will carry on to read the first paragraph.
Of those twenty, about five will read to the end of the text.
Of those five, perhaps one or two will carry on to press the 'buy now' button.
What can we do to improve on these figures?
THE HEADLINE.
This is equivalent to the high street shop window. It is designed to entice you into the shop to see what is on offer. Or in your case, to get them to read the first paragraph.
It must grab the attention at a glance. There are certain words that will help do this. 'FREE' is one of the best. Followed by others such as, 'CASH. HELP' Etc. Study some of the adverts that have caught your eye. What was it that attracted your attention?
A little study in this direction will pay for its self many times over.
THE SUB-HEADLINE.
This should elaborate upon the headline and state the main benefit of your offer.
THE FIRST PARAGRAPH.
This should continue explaining the benefits of the product. How and in what way will the readers be better off if only they had it.
Will it improve their income prospects? Will it make them more desirable to the opposite sex? Will it help them lose weight?
THE REST OF THE COPY.
This should enforce what is in the first paragraph, explaining the downside of not having what you are offering. Explain the product itself. Prove how inexpensive it is. Tell them what it costs. Show them how easy it is to order and pay for it.
Don't ever ask your prospects to buy. Tell them. "Buy now. Click here." Give them a time limit. "Buy before midnight for this special offer. Only x/number at this price." I am sure you have got the idea.
Give them as many payment options as you can. The more options the more sales.
Study other peoples' adverts that work. Compare them with your own. See how you can improve your adverts. Follow the experts. They know what they are doing.
Nothing is perfect, try to get as near as you can.
Whatever you do, publish the very best headline that you can devise. No matter how compelling your text is, if they don't read the headline you will never make the sale.
If I have got you seriously thinking about the composition of your adverts, I have achieved my object.
Get stuck in and make lots of money.
Wishing you all the best....Bob...
With the exponential advance in technology, it is essential for business owners to advertise regularly about their product. This is because advertisements make customers learn about the services offered by you and finally purchase them, obviously. Plenty of approaches are available in the market which can advertise for your company including text and picture advertising. But with the increasing popularity of internet, video advertising has changed all the standards made by this traditional means of advertisement. These video ads not only increase the profitability of your company, but they increase the web traffic for your site, which finally turns into your benefit again.
A survey conducted by CNN.com describes that video advertisement noticeably increases the popularity of any company. With the advent of video marketing, it has been essential to possess video ads in order to remain competitive in many of the industries. One basic truth is discovered by all companies from small operations to large multimillion dollar corporations that the online video ad is the backbone of sales. A report entitled “Frames of reference: Online Video advertising” was published by the Online Publishers Association (OPA). This report revealed the astonishing facts that out of 80% visitors who viewed the online video advertisement around 46% took some action. According to same report, around 22% viewers visited the related website, 26% searched for more information, 15% visited the company and 12% purchased that specific product.
Now, the question arises, what is the profit if you will grab only 12% of the total visitor? The answers to this question could be explained in this way: suppose the total number of visitors to your site is 100. Now if the sale price of your product is $1000, then you will get $ 12000 as sales amount. Generally, a professional video ad costs $300 to $3000, but if you are not using it then it costs $12000 to you. This report describes some more interesting facts that if customers keep positive attitude towards the advertised brand and like the content appeared in their video commercial, the brand consideration of that company dramatically jumps by 61 %. But if a customer doesn't possess positive attitude towards the brand but likes the content provided in their video promo, the brand consideration only increases by 21%.
Apart from this, a video ad can increase web traffic for your website enhancing your ranking in the various search engines which ultimately turns into more profit. It is so because a search engine provide higher priority to video content rather than any other form of content. This whole report is based on the experiences of companies using the video advertisement.
An online video promo uploaded on many other websites will be indexed higher than others because of the most important fact that your video content is hosted by multiple websites. There are several websites that will create your video ad and upload it over other websites, and services that will do this for you, but remember that you need to start with a high quality, affordable video.