[I495]Invitation To Public Speaking

I like public speaking for lots of reasons, but perhaps the single most reason why I love my motivational speaking career is that I will always benefit from multiple streams of income. At any one speaking engagement, I'll have pre-sold material ready to be delivered, I'll charge a speaking fee that justifies my time and I'll also have materials on hand for back of the room sales. In my motivational speaking career, I've had to learn how to become a master marketer as I learned how to make money with motivational speaking. Now here's what I want you to do. I don't want you to think like a speaker any more. I want you to start thinking like a marketer!

Being a motivational speaking marketer means you need to start looking at your speaking engagements differently. You need to see these speaking engagements as occasions for you to open your store. You can sell other things besides yourself and your time. You can write a book or get the book written for you about a subject matter that will sell in your area of expertise. How easy would it be if you just recorded audio or video files during speaking engagements you had and then packaged them up for sale? Before you can focus on the three simple ways to expand your public speaking income you have to get all your products prepared.

Your speaking fee is the first area to be looked at when expanding your public speaking income. One of the first guidelines I give you for your public speaking career is to not be nervous about asking for the money you deserve. When people aren't making any money doing public speaking they often ask me how they can get booked instead of the more direct question of how to make the money. There is a simple answer behind why most people don't make any money doing motivational speaking, and that is they are working for a low fee or no fee at all. The mental hurdle that must be beaten down is that you shouldn't ask for $10,000 as opposed to $5,000. Only this stops you from reaching your full professional speaking potential!

A second area to look at to expand your income lies within pre-selling your products. Books, CDs, DVDs, and training systems are all ways to market your knowledge. Speak to the meeting planner about getting copies of your books for every person in attendance without it costing the planner a penny. Simply add an extra $10 to the registration charge and have the meeting planner send it to you after the conference has ended. I was able to pre-sell my book to every single person attending - making an additional $10 per person plus my regular speaking fee.

Back of the room sales is the third step to expanding your income. It is necessary that you think like a motivational marketer not a motivational speaker. Boost your sales by making your audience crave more information than what you're sharing with them. You can do this by giving them nuggets from your book and or CD/DVD sets. Your sales will be super charged by making irresistible offers like: promoting your training system as "power packs" or discount pricing for today only.

Watch your motivational speaking career take off just by starting work on these extra avenues of income!