The fight for the next DVD format was seriously no holds barred and full contact. Toshiba finally tapped out in February of this year admitting that there was no future in it's HDDVD format leaving Blu-ray the last disk standing. With one dominant format for high definition movies on many expect Blu-ray disc prices to continue dropping.

Media Giant Warner Home Video is leading the charge to lower prices by announcing an aggressive and nearly predatory price slashing campaign. But will film sales be strong enough to fuel a price war? Will shop owners have enough traffic to pass the value on to high definition film fans?

Analysts say yes. Even with some major economies around the globe in a slump, video sales are expected to remain stable. Looking at data for the last major U.S. recession some two decades ago video sales and rentals stayed strong while other sectors slumped. Some analysts suggest that the re-usable quality of a recorded film like a DVD gives hard times buyers more bang for their buck than the price of a theater ticket.

Consumers have another edge when looking for the best price on Blu-ray DVDs', the new website Blu-ray sale. Catering to the European market and located at www.blu-raysale.eu. This new entry to the market is welcomed by collectors wishing to expand their Blu-ray disc film collection with today's shrinking pocketbooks.

The site provides the best possible prices to film fans on any given Blu-ray DVD. New releases are shown prominently on the home page along with a weekly featured Blu-ray disc. No engineering degree is required to use this site. A fast search feature allows visitors to search for specific titles. A tab for cheap disks brings up current bargains with a click.

Movie fans with a favorite genre will find their fix browsing by category and for those who simply are undecided all titles may be browsed at once in alphabetical order. Other tabs from the menu bring new releases and coming soon titles. There is also a very helpful tutorial section about Blu-ray DVDs' which will provide basic information for new high definition disk users, including invaluable regional encoding information for international web shoppers.

Rather than going from shop to shop and comparing prices, film lovers can find the best price on a given Blu-ray disc at Blu-ray sale. Conserving time and money the site is expected to be very popular with film buyers.

Blu-ray disc prices are going to continue to be more affordable to movie buyers by all indications. Those who wish to take full advantage of the popularity and falling prices of high definition would do well to log on to www.blu-raysale.eu.