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[I468]Introduction Letter For New Business

by Donald Mitchell, Don

Chances are that your industry will experience three significant, business model improvements in that time. These business model improvements have the potential to help you when you make them first or best soon thereafter, and to hurt you when others do.

As a result, your company will either have to become a leader in developing these improved business models, create fast improvements in these models after they occur, almost instantly emulate new ones, be harmed by the success of those who use them or be acquired by someone whose business model is stronger.

The choice is yours. What do you choose?

Model Shifts Are Occurring More Rapidly

This rapid pace of business model innovation is new. Prior to the 20th century, business models often remained unchanged for centuries. In the first part of the 20th century, business models usually lasted for more than a decade.

In the 1990s, we suddenly saw a few dozen pioneering companies successfully innovate new business models every two or three years under the same CEO. In the near future, we can expect to see business model innovation become continuous as more than one company in an industry becomes adept at this critical activity.

As a result, many skills that used to be very important like continuously improving existing processes and reengineering processes will become less valuable because frequent business model change will permanently eliminate most existing processes.

This acceleration of shifts presents an important challenge for companies of all sizes, in all industries, and in all countries. Being outstanding at what is important today will no longer be enough to succeed.

Business model innovation and implementation must be added to your company's strengths.

Here's an example to help you see how these generations of business model innovations impact companies. After World War II, a number of companies made a business out of providing economic data. Most people who needed these data bought hard-bound books that were consulted by hand when information was needed.

Next, the formats were redesigned to make them easier to use, and paperbacks with supplements arrived. Then, you could get the same information faster through time-sharing services where you paid by the hour.

The next step was to make these data compatible with customer computer models so that electronic updating was automatic. Next, to get customers for value-added services, the computer data providers offered the data for free.

When the Web came along, the data became more extensive and were coupled with free software to allow you to answer any question you had. To that was added the opinions of many leading experts about the data.

The next business model will probably apply the data to improve your business for free. Obviously, in each case there has to be some economic benefit for the service provider.

Increasingly, that benefit is further and further removed from the original reason the product was sought. This trend will undoubtedly continue because service providers can improve what they do for you in every area as they learn more about you.

If you have made the lead from working for the man to working for yourself, you have a lot at stake and getting your name out there as quickly and effectively as you can is going to be the key to your success. Remember, you don't have a national brand behind your so everything about your marketing plan is a reflection on what your customers can expect from you. When you ask yourself how to market my personal training services, you have to keep this in mind.

If you don't have a website, get one. If you can afford to have it done, start a blog. You are going to be making a lot of contacts and you are not going to have the time to give everyone a complete round up of what you are offering. This will be the place that you have featured on every piece of information that you hand out.

By now, you should know that there are several free blogging sites that you can go to; it is merely a matter of which platform you prefer. Blogger and WordPress are the two big boys of the industry and both have great free templates for you to use. Regardless of the platform, make sure you set up your pages to be informative and interactive for your guests. Keep the first page for information only and then set up additional pages for tips and an interactive blog.

Once you have your site ready to go, you will need to get some business cards printed. You will put some basic information with them along with your website address. You need to give these out like free candy because for about every 50 you give out, you may only get one or two hits. Don't let that dissuade you though. With any luck, they will pass them off to someone else who is interested. It is a small cost to pay to get your name out there.

Another cheap form of print is going to be printing flyers. Put them up around gym and in the office and anywhere else you can stick them to around the neighborhood. This is just good old fashioned pounding of the pavement that will hopefully lead to a few clients. This is more about making someone remember you when they see you in other forms. Like, "oh yeah, I remember that guy."

Ads in major newspapers may be out of your budget, but the local neighborhood papers will be something that you will want to check out. This will get your advertisement within the community that you live in and people may recognize the name and give you a shot.

Once you get your print media ironed out, it is time to get back on your computer and do some internet marketing. There are lots of things you can do for free that will help you get your name out there even more. Free local classified ads are your first step. Get something up on every site that you can find. Then next thing to do is to get some articles published on personal training and get them submitted to sites like Ezine Articles. If you can't write, hire someone to do them. This will make you an 'expert' in the industry as people are as impressed as hell by someone who is published.

While they will naturally talk about you if they are happy with your services, they will push you on people if you give them some type of credit for it. When you give them that kind of incentive, they are going to have no choice but to be your sales department!

Article Source : Marketing And Sales Strategies

About Author

Both Donald Mitchell & Morgan Le Fay are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Donald Mitchell has sinced written about articles on various topics from . Donald Mitchell is an author of seven books including Adventures of an Optimist, The 2,000 Percent Squared Solution, The 2,000 Percent Solution, The 2,000 Percent Solution Workbook, The Irresistible Growth Enterprise, and The Ultimate Competitive Advantag. Donald Mitchell's top article . to your Favourites.

Morgan Le Fay has sinced written about articles on various topics from Advertising Guide, Marketing and Personal Trainer. The last thing you will have to do when you are wondering how to is ke. Morgan Le Fay's top article generates over 4400 views. to your Favourites.