Make sure your Website has these important elements:

* An attractive design to catch the eyes of the visitors, and make them review the information and details given on your Front Page and on other pages. Vivid photos will greatly help.

* Provides short but to the point information on the travel services you offer, the benefits, options, the experience level of the company and the qualifications of the staff.

* Gives information on destinations, environments, activities, accommodations, food, meals, dates, prices, discounts on prices, and fun. This information should be given in a way to excite and motivate the visitors to purchase your offers.

* Highlights the activities and the places to visit which travelers generally show great interest.

* Clearly states what's different in these destinations that is unknown to most people, if applicable.

* Provides information on safety and security issues, procedures and precautions, how your company will protect the travelers' safety, inoculations, first aid & medical emergency.

* Provides information on insurance and travel insurance companies.

These are the key elements your travel and tourism Website must have.

Then, you have to expose your offers listed at your Website to your potential customers, to multi-millions of them, and motivate them to visit your Website right away.

Your Website must also have the elements to attract the attention of the visitors to the content, and create a desire to review them.

Testimonials by your happy customers, may be with beautiful photos will keep the visitors longer at your Website and motivate them to read the information about the destinations and activities you offer in your tour programs.

Internet provides great opportunities for all businesses to promote their Websites on hundreds of thousands of high traffic sites, mostly for FREE or very cost effectively. This is extremely important for marketing your travel related business, too, most profitably.

The problem is, it takes a lot of time to search all over the Internet to find thousands of best sites to submit your URL.

Online travel and tourism directories and guides can help you save tremendous amount of time, since they provide lists of thousands of links to almost all sites, in almost all categories, you would need to visit.

There are also websites and marketing programs providing you with the lists of the most effective marketing sites, tips and tactics to reach millions of your potential customers and bring them to your Website;

One of the most popular marketing methods which is used by almost all online business owners is link popularity through exchanging links with other Websites.

You can easily find many link exchange programs through search engines to start to exchange links with other websites, in any category you choose.