1912 Now, consider point #2 from my fourth article.
Knowing what makes people buy.
This is probably the least understood principle in marketing. The fact is, people have been sold to by the same techniques for centuries.
Why?
Because human emotions haven't changed over time ? and they never will.
People buy for the same reasons now as they did 100 years ago, even 10,000 years ago. And will continue to do so for the next 10,000 years.
Understand what it is that makes people buy and you will succeed. And succeed beyond your wildest dreams.
And to understand this you will need to do what all top marketers have done, and that is to study those that have mastered the technique.
Understand What Your Customers Want and You Will Sell More
Not selling enough of your product? Is your conversion rate small? The reason is most likely that you don't understand what your customers want. Which, in turn, will be reflected in your sales copy.
You MUST study human nature
A leading advertiser has said: "Scientific advertising follows the laws of psychology. The successful advertiser, either personally or through his advertising department, must carefully study psychology. He must understand how the human mind acts. He must know what repels and what attracts. He must know what will create an interest and what will fall flat. He must be a student of human nature, and must know the laws of the human mind.
Discover The Secrets That The Top Marketers Use
You'll never succeed in any kind of marketing whether on-line or off-line if you don't understand what first makes people buy. Top marketers today know these secrets, but even they learned from the old masters of marketing.
In conclusion, we can say that as psychology is only human nature, if we learn what the average man is likely to think and do under certain conditions, we can be guided by that knowledge, as human nature is pretty much alike the world over.
Does that makes it clear what is required to become a successful advertiser and salesperson?
You must study psychology. Human psychology.
And there is no better book on the subject than Professor Walter Dill Scott's ?The Psychology of Advertising.?
Also we can recommend another, more modern, book by Robert Cialdini. The book is called ?Influence: The Psychology of Persuasion? and is available from most bookstores or Amazon.
And yet another great resource is Triggers" by Joe Sugarman.
Television, the mass medium for news, views, information and entertainment, and being one of the most effective methods of reaching the masses, plays a significant role in the marketing and advertising industry. Television, which has the added advantage of sight and sound against other media like print, bill boards, mailers, looks indispensable for marketing and advertising industry as the main promotional activities of these sectors are currently being done through TV. In India, television commands 72 per cent of the urban Indian's time spent on media. The reach of television has grown by 12 per cent since 1999. Cable and satellite penetration has risen from 29 million in 1999 to 40 million, a 31 per cent growth, which is more than double the figure of television's rate of growth. Around half of all homes in India with televisions now have cable and satellite subscriptions. This shows how TV is important for advertising and marketing industry apart from news magazines etc. As the television covers more and more houses both in urban and rural areas by days, there comes its more developed digital format - the high definition television. High definition television gives high quality picture on the screen and the quality of the sound is also superior to that of a regular TV set.
Higher picture sharpness, larger picture, more colors, wider picture, multi-channel digital CD quality sound are some of the feature of the High definition television. Types of high definition television include direct-view, plasma, rear screen, and front screen projection. Under the high definition television, standard pictures become six times the resolution of a regular TV set. High definition television set presents a 720 to 1080 lines of resolution compared with just 525 lines presented on a regular television set. Motions are smooth and the picture becomes clear enough to sit very close to a very large screen. The picture is displayed in a panoramic 16:9 horizontal-to-vertical aspect ratio to be more like movies and add the feeling of realism to TV. To know more about the topic, get a copy of Pitch, a monthly magazine on media, marketing and advertising, or log on to www.pitchhonet.com. Pitch provides news and the latest trends in marketing and advertising industry. It publishes interviews of prominent business personalities, tells about popular brands, gives reviews of business related books, highlights on new advertising campaigns, etc. The magazine is published by exchange4media, India’s premier portal providing news, views and analytical information.
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Peter Woodhead has sinced written about articles on various topics from Heart Conditions, Advertising Guide and Finances. Peter Woodhead is the author of Long Lost Marketing Secrets, other niche websites and a member site. He offers a free 9 Part e-course at: