Celebrities and diamonds go hand in hand. Some of us watch Oscar presentations and fashion shows just to see the diamond jewelry and their red carpet fashion attire. A Los Angeles diamond jewelry shop who caters to celebrities says that many celebrities could afford to buy the jewels and fashion they wear, but they don't have to. Custom jewelry Los Angeles designers and diamond dealers loan the pieces in order to gain visibility for their companies and so do fashion designers.

From Diamond News, Jennifer Lopez who loves buying colored diamonds Los Angeles jewelry recently borrowed diamond jewelry with an estimated value of 50,000 from a Swiss jeweler and hasn't returned it. Other celebrities such as Ellen Pompeo and Gwen Stefani also wore borrowed jewels to the event but returned it the very next day. Benny Medina,Lopez's manager is said to have called Robert Mouawad whom the diamond jewelry was borrowed from, told him that Ms. Lopez would be keeping the diamond jewelry.

According to the Swiss jeweler, ?We received a call from Benny Medina, informing us that Jennifer Lopez was going to keep the Jewelry. As far as Mr. Mouawad is concerned Jennifer can have whatever she wants, but a premature demand seemed presumptuous.?

A wholesale diamond Los Angeles jeweler who was also aware of the situation said that that there was an offer and it was very clear. She was the only celebrity whose name was on the invite. She would have done it for nothing, but it was how it was presented.