Jeff Paul, who always makes me think of Don Lapre, is a well-known name in the world of direct marketing. Some of the similarities between these two men are that they started with little, worked their way up the ladder and both have created several television infomercials. We will be taking a look at Jeff's latest infomercial, "Short Cuts to Internet Millions" that is currently airing on many networks, in this Jeff Paul Review.
During my research, and trying to define the differences and similarities of these two men for this Jeff Paul Review, one thing was for sure, and that is that they are both at the top of their game when it comes to building a financial empire for them selves.
Jeff used to place ads in Entrepreneur and Success magazines and many of you might have heard about his famous book "How I make $4,000 a day sitting at my kitchen table in my underwear" You might also recall, that this first book was a failure because it did not have enough information on what he was trying to sell. This might have been a move to make you buy the second book he wrote at a cost of about $200.
This man has an uplifting success story, much like Don Lapre's story. Jeff Paul had a rocky start in the information business and at first he didn't do so well. In fact the poor guy came very close to filing bankruptcy while trying to get his informational products launched. He was able to pull him self out of massive debt and built the huge marketing empire you see today. A lot of Jeff's techniques have stood the test of time, and are revered by many as good basics.
Jeff comes from a financial planning background, and after several years, he chose to leave the financial arena and entered into the new business of selling informational products.
Jeff Paul's latest infomercial, "Short Cuts to Internet Millions" states that you will get 10 FREE Website Businesses, that are as easy as working with email, and that you will be up and running in no time with:
1. Zero Dollars - Minus the small purchase price of $54.00.95, but don't be too shocked if you receive a call for a number of expensive, yet helpful upgrades. Please know that any of these additional costs are completely up to the buyer. Just to let you know there are many programs for sale that do this. I happen to know for a fact that when learning about marketing, a widely taught tactic that is used is called , back end sales or up selling.
2. No computer needed - This could be true, but, someone might want to have access to a computer in order to accomplish the tasks that they speak of, such as, easy as email.
3. No computer experience - Not to worry here, because shortly after your purchase you will receive a phone call from a highly skilled mentor offering to help you, computer experience or not, for around $5,000.
It is obvious to me that both of these men have had some great successes. They have refined their perfect scripts, key selling phrases, and flashy websites, but I am still left with the question, "Does Jeff Paul's program deliver? For me, it is an allusive idea to think that the average person with little or no Internet marketing experience, will be able to create $100K per month. Especially when investing only $54.95 with this program, unless a person indulges in the additional and costly up-ells.
PPC, Pay per Click, is an internet marketing tool that is receiving a lot of attention these days. In PPC, the search engine or the blog on which the advertisement has been placed doesn't charge a fixed fee from the advertiser. Instead, the advertiser has to pay for each click the user has done on the ad. in order to reach its website. Companies can have their ads. appearing on the side-bars of search engine when certain keywords are searched. The rate for each click, often called Cost per Click (CPC), is determined according to the demand for those particular keywords (listed by the advertiser) that displays particular pages on the search engine or any other blog on which the ad. is visible.
PPC is one of the most modern marketing technologies to attract potential customers to the company's website & if used intelligently, can very quickly turn a user into a company's customer. So, if a company is interested in quick results, then PPC campaign should definitely be one of the components of its internet marketing plan, as it can be a good investment for a company in a highly competitive & rapidly growing market.
Just like any other marketing campaign, the long-term goal of a PPC campaign is also to earn more money than is spent on it. For this, a thorough calculation has to be done in order to find the cost per click the company should go for to maximize its ROI (Return on Investment).
Since management of PPC marketing is a time consuming job & requires constant data analysis through strong understanding of internet marketing, many companies take professional help from internet marketing companies who have expertise in this field. This helps in tracking the result in a much professional & effective manner.
For a PPC campaign to be effective, one must select the keywords or phrases very carefully e.g., the ones that describe company's products, so that the maximum number of potential customers are attracted towards the website furnishing desired results for the company. Various tools are available on the internet for this purpose, some of which are even free. Besides, it's better to have a different ad. for each set of words rather than to have a single ad. appearing for all the sets of keywords. You can also plan in such a way that with each type of ad. linked to a particular set of keywords, the user lands on a desired page of the website.
PPC advertising is viable to click fraud that has been a hot topic on internet since last few years. In a click fraud, someone just keeps clicking the ad. in order to add to the cost of the advertiser without having any interest in the website. This might be done by a spiteful competitor, a dishonest advertising company or anybody who is against the company. Different methods have been used by advertising companies in order to deal with such situations including the use of various softwares that track whether the click is genuine or not.
Both Holli Diel & Arnold Jones are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Holli Diel has sinced written about articles on various topics from Internet Marketing, Work From Home and Internet Marketing. Take a look at Holli Diel's to learn more about Internet Marketing. Holli has proven leadership qualities and a Sales and Marketing b. Holli Diel's top article generates over 8100 views. to your Favourites.
Arnold Jones has sinced written about articles on various topics from Internet Marketing. Arnold Jones runs a home based business and is also a web development teacher in a University. He is currently researching th. Arnold Jones's top article generates over 1600 views. to your Favourites.