For over 100 years the challenge of improving the combustion of hydrocarbon-based fuels such as gasoline, diesel, and heavy fuel oil has baffled scientists worldwide. The importance of doing so cannot be overestimated: according to the U.S. Department of Energy, the thermal to mechanical energy efficiency of light-duty combustion engines is around 30%, and heavy-duty engines are only marginally better at 40%. This inefficiency results in higher fossil-fuel consumption and, most pertinent today, environmentally harmful waste. Biofriendly Corporation is stepping up to this age-old challenge however, with their Green Plus fuel catalyst to meet the challenge.

"With the advent of global climate change, most probably caused by carbon emissions, a product such as Green Plus could not be more vital," said Jim D'Arezzo, Senior VP of Sales and Marketing of Biofriendly Corporation.

Many efforts to improve fuel combustion efficiency have come and gone, and still continue. In 2002, a meeting of some of the world's top scientists took place in Heidelberg, Germany simply to discuss possible options and solutions. Inventors continue to pour out claims of engines with improved efficiency, and special devices that can be added to engines, with claims to improve combustion. Hundreds of purported solutions can be found on the internet and in vehicle magazine advertisements.

Now with over 15 years of research, $25 million spent, and over 4 billion miles of customer use, Biofriendly knows the way. The problem is that, hydrocarbon molecules tend to cluster, so oxygen cannot fully react with them. Biofriendly's Green Plus liquid fuel catalyst slightly "unbundles" these hydrocarbon clusters, allowing more oxygen to interact with them resulting in a faster, more linear and more complete burn. The result is more engine power, more torque, better fuel economy and, most importantly, fewer environmentally-harmful emissions.

Many companies and municipalities are already taking advantage. For example, the city of Guzman in Jalisco, Mexico has already adopted Green Plus for use in city vehicles, and Guadalajara, Mexico's second-largest city, along with three other cities in the greater Guadalajara metropolitan area, have also committed to the adoption of the product.

The Biofriendly Green Plus fuel catalyst has undergone exhaustive testing by such independent laboratory organizations as California Environmental Engineering (CEE), Southwest Research Institute, and Olson EcoLogic. Test results can be found on Biofriendly's web site.