Once someone's bought something from you on eBay, you suddenly have all sorts of details on them. In marketing terms, this information is gold dust. If someone's bought from you once before, then the chances are that at some point in the future they'll want to buy a similar item, and you can take advantage of this to market to them directly.
The simplest form of direct marketing is the email newsletter ? and it's one that is still oddly underused on eBay. Simply ask people who buy from you if they'd like to be added to your mailing list, and then send them a monthly update on your new items. You should also include some information you think might be useful to them, to give the email more value.
For example, here's a newsletter you might write if you were selling DVDs.
?Here are the dates for this month's new DVD releases:
[list of release dates].
If you want to pre-order anything on this list, just click here [your website/email] and let us know.
Meanwhile, we've got some great deals for you this month!
[links to your best eBay auctions]
You are receiving this email because you signed up for my newsletter when you bought an item from me on eBay. To unsubscribe, hit reply and type ?remove?.?
Isn't that simple? As long as you can remember to do it once a month, people will come to like your information, and perhaps take a look at some of the things you're offering.
It's all about building up a customer relationship, and making the customer feel like you are providing them with some information they wouldn't otherwise have. Make your email a useful service to them, whether they buy anything from it or not.
Remember that it's not a newsletter without the news, and send out the best things you can think of: you might even try writing an article or two. Think of it as a free gift for your customers: the gift of useful information. Apart from anything else, it's quite fun to have your own newsletter.
If you sell items that a seller is likely to need more than one of, like auto parts for example, then you can even try highly targeted emails like this.
?I'm sending you this email because you bought a [item name] from me a while ago ? I hope you were happy with it. This is just to let you know that if you ever need another [item], I'm currently doing special offers on them. [link]?.
You would probably want to automate this, though, as it could quickly get tedious to do it manually.
Of course, that brings us on to our next subject: eBay stores. eBay stores offer you an easier way to sell your items than having to list them every time on eBay, and they have built-in facilities for targeted direct marketing. You can read all about it in the next email
The hole in the ozone layer is growing bigger. Melting polar ice caps aside, it's getting hotter and brighter all around. A person becomes hard pressed to protect oneself and one's family from the harmful effects of the oppressive sun. Our entire bodies are vulnerable, but no body part is more vulnerable to high temperatures and direct contact with sunlight as our eyes. There are a couple of great ways to protect your eyes, such as eyedrops, visors, and of course - transition sunglasses.
Sunglasses are a staple wardrobe in sunny weather, of course, but why transition sunglasses especially? What are the additional benefits that places them a cut above other kinds of shades? Are they, in fact, better than other types of sunglasses? Actually, they are just one kind of sunglasses, with a twist - you can use them indoors and outdoors without sacrificing much of your clarity of vision.
You must have heard the song, or at least the phrase, "I wear my sunglasses at night." In spite of the kitsch, this phrase may well have a grain of truth in it. You can, in fact, wear sunglasses at night if they happen to be transition. The term "transition" refers to the specially crafted lenses that diffuse light. This quality of the lenses allows them to regulate and equalize the amount of light that reaches your eyes, making sure your eyes aren't strained by the glare of the lighting, in case you are outdoors or in a very well-lit indoor environment. Regarding nighttime or dimly-lit rooms, however, these special lenses do not exactly equalize the light in the room. Rather, it tones down its anti-glare properties, and enables you to see better than if you were using regular dark-tinted shades.
Sounds like magic, doesn't it? For the kind of glare protection allowed by shades like these, they are well worth the price you pay. Indeed, transition sunglasses tend to be slightly more expensive than regular shades. But unlike other kinds of sunglasses, they can be used in a wider variety of situations and settings. And if they happen to come with wraparound frames that fit snugly on your face and physically keep your eyes safe from direct exposure to irritant lighting. This problem with the ozone layer may continue to affect us for a long time, worsening with each year, if nothing is done about it. In the meantime, it is best to be conscious about your surroundings and your health.
Both Pipa & Trevor Mulholland are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Pipa has sinced written about articles on various topics from Bird watching, Debts Loans and How to Sell on Ebay. Did you find this article useful? For more useful tips & hints, points to ponder and keep in mind, techniques & insights pertaining to eBay. Do please browse for more information at our website:-. Pipa's top article generates over 18100 views. to your Favourites.
Trevor Mulholland has sinced written about articles on various topics from Arts, Acne Treatment and Low Carb Diet. Sunglassology.com provides you with information on all kinds of . Where to buy them and what to look out for. Check out. Trevor Mulholland's top article generates over 368000 views. to your Favourites.