Aha, I thought, I needed to look at samples, and so I searched the internet for any examples I could come up with. It was only later that I realized that the search probably wouldn't have been necessary at all if I'd just stopped to really think about the situation.
We're surrounded by examples of marketing. I think that the second I walk out the door I'm seeing different examples of the various styles that commercial printing can take.
When I get my mail each day I'm seeing great postcard designs. When I go to any office, when I go out to the store, I can find countless brochure design samples for me to choose from.
I've even got a Rolodex and binder filled with high quality business cards to give me countless different ideas for my own business card.
When you turn on the TV and when you turn on the radio you're given examples of advertising. When I walk down the street I might see posters, billboards, or I might be handed some flyers.
I think the thing that happens is that we become so surrounded by it we actually forget it's there for when it comes time to come up with our marketing designs. I mean, I don't immediately think to myself when I have to come up with a new design that I should just open my window and look out at the world, even though I'll likely be confronted by some kind of advertisement if I do.
A lot of it is disconnecting the process of designing an advertisement with the finished product. When I'm hunched over my computer with Open Canvas open I'm not thinking about how often I'm seeing inspiration all over the place.
Even when I pick up products off the shelves at store the boxes, the labels they have on them, are all great examples of commercial printing. What makes them so potent is the fact that they can work so well to advertise something without a person even being aware anymore that they're being advertised to.
Trust me, you'll never be without an example of something to go off of when designing your own marketing material. No matter what style of marketing you plan on doing, there is some form of it already out there for you to conveniently look at. All you need to do is open your eyes and take a good look around you.
Not everyone knows that when you walk into a store where there is music playing, your heartbeat matches the music in about four to five minutes. The human body is hard wired to respond to sound. And there is no off switch. The sound around you goes through your body faster than it goes through the air.
We hear with our whole body, inside and out. Dr. Alfred Tomatis, the great ear, nose and throat specialist of the 20th century, called skin "undifferentiated ear." Dorinne Davis, an audiologist who founded The Davis Center to continue and expand Dr. Tomatis' work, states, "Every cell is a sound resonator. New research indicates that nerves transmit impulses of sound, not electricity. Every cell emits and absorbs sound." Jonathan Goldman, healing sound pioneer, states, "Sound is a multidimensional living entity."
Wow! This thing we call 'sound', which constantly surrounds us, especially in the city, has a profound effect on us right down to our cells. It is important for us to know how the sound around us affects us at the physical, emotional, mental and spiritual levels.
The study of wave form on matter is called Cymatics. During the 1950s and 60s Dr. Hans Jenny (1904-1972), a Swiss doctor, artist and researcher, documented the effect of specific frequencies on sand, spores, water, turpentine, iron fiings and other substances which were placed on a vibrating plate or membrane. He published these results in 1967 in a book called, "Cymatics - The Structure and Dynamics of Waves and Vibrations."
"Jenny made use of crystal oscillators and an invention of his own by the name of the tonoscope to set these plates and membranes vibrating. This was a major step forward. The advantage with crystal oscillators is that one can determine exactly which frequency and amplitude/volume one wants. It was now possible to research and follow a continuous train of events in which one had the possibility of changing the frequency or the amplitude or both." (quoted from "Cymatics. The Structure and Dynamics of Waves and Vibrations by Hans Jenny" at www.world-mysteries.com)
"The tonoscope was constructed to make the human voice visible without any electronic apparatus as an intermediate link. This yielded the amazing possiblility of being able to see the physical image of the vowel, tone or song a human being produced directly." (quoted from same article)
For me, watching Dr. Jenny's videos is like taking a journey into the mechanics of the creation of the universe itself. One of the most astounding is his picture of the sound "om" beside a picture of the Shri Yantra.
"Aum (Om) is said to be the primordial sound that was present at the creation of the universe. It is said to be the original sound that contains all other sounds, all words, all languages and all mantras." (Wikipedia)
Paste the link below into your browser to see for yourself. Scroll down to see the pictures. http://www.unitedearth.com.au/sound.html
Well, put on your seatbelts, folks, and click on the links below to see for yourself a few examples of the powerful effect sound has on matter. Remember as you watch these videos that you are matter too and that sound affects you in similar ways. Even the sounds you make as you speak to another has a physical effect on the matter in their body. Not to mention the emotional effect behind your words or sounds. As we awaken to the ancient remembrance of the sacredness of language and sound, we begin to take more responsibility for the sounds we make and the sounds around us.
1. This is an excerpt from one of Dr. Jenny's original videos showing the effect of sound to create a rotating wave motion. About 2 minutes. http://www.youtube.com/watch'v=sY6z2hLgYuY&feature=related -
2. This is another excerpt from one of Dr. Jenny's original videos showing a flow pattern, like a rudimentary circulatory system. About 2 min. 15 sec. http://www.youtube.com/watch'v=3csi-2Hrzhg&feature=related
3. Water inside a Tibetan singing bowl. Imagine this is the water inside your body as you hold and play a bowl. About 1 minute. http://www.youtube.com/watch'v=uQWBA8q8JEs&feature=related
4. A home experiment of vibrating sand on a plate. Watch what happens to the sand as the frequencies move from very low to very high. About 2 min. http://www.youtube.com/watch'v=6sonpvUxGL8&feature=related
Both Kaye Z. Marks & Sharon Carne are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Kaye Z. Marks has sinced written about articles on various topics from Marketing, Small Business and Cancer. Kaye Z. Marks is an avid writer and follower of developments in the industry and how these improvements can benefit small to medium-scale businesses.. Kaye Z. Marks's top article generates over 823000 views. to your Favourites.
Sharon Carne has sinced written about articles on various topics from self improvement and motivation, Forex Training and self improvement and motivation. Sharon Carne has transformed a successful 30-year career of teaching and performing the classical guitar to teaching within the wellness programs of corporations. She is asked to speak for numerous groups on the power of healing sound to reduce stress, cr. Sharon Carne's top article generates over 2400 views. to your Favourites.