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Your Online Guide » Startup Guide » Business Cards

[L489]Logos For Business Cards
by Sara Fredder, Sar

The basis of business cards certain things are vital to any business-big or small! One such thing is the logo. A logo is an illustration of the business. It shows what the views and vision of the company are. Certain logos are so eye catching that they create a favorable first impression about the business.

What are the advantages of a logo?

A logo is like the fingerprint of a person. It is something unique to each person. Just like a fingerprint helps a person to be identified, the logo helps a business to be identified,

The main advantages of logo are:

1)Logo acts as a marketing promotion for the business in the open market.

2)It attracts customers towards the business, even potential ones.

3)Like the fingerprint or DNA of a person, the logo is unique to the business.

4)Just like the name of the business, the logo is also vital in creating a favorable first impression. As they say, first impression is the best impression!

How should the logo be designed?

The logo should be eye catching and it should look professional. If money is not a big issue, then you can hire an experienced designer to create a good logo for your business.

A logo should not be very complicated. It should have a simple color pattern and be short in text portion. The logo will launch the business in the market. So if it is possible to create one that is not flamboyant but is still memorable, it would be wonderful. It should also depict the vision of the business and the motive of the company.

Many times simplicity may not allow us to be so very explicit about our business in the logo. This is where a professional logo designer will score much higher than any logo design software, which can also throw up same type of logos for various businesses.

What is the importance of logo in a business card?

Many people go onto all the trouble of creating a logo but they fail to prominently display the same in all their business communications. The logo should be displayed in the business card, letter head and all other documents. The logo and business card are a deadly combination in creating a favorable first impression. So, spend money and time to make sure you get the best in both of them.

What should be avoided while designing a logo?

Whenever you get a logo designed, remember the pattern is of vital importance. If you have a pattern that catches the eye, then this spells productivity, expertise and professionalism. Anything cheap, flamboyant or showy will ruin your company's image. Decorating a logo heavily and using a variety of colon in the same is a very faulty move and should be avoided. This will show that you have no experience or professionalism.

Go in for a simple logo with few colors that will deliver the product and your business image to the customer favorably.


Cartoon logos are images or symbols depicting certain characters and conveying the desired message in a light-hearted manner. They are not only funny but at the same time appealing and can generate excellent brand image recall. These logos speak in a unique language of their own. This is entirely based upon the expressions and colors used by the artist in line with the customers cartoon logo design brief. They can be multi dimensional and shaded to give a real life impression. One thing is for sure - Cartoon logos never fail to please any person of any age group.

No matter how serious the thought; it gets conveyed in the lightest manner possible to the public. Many a times cartoon illustrations and cartoon characters are very effective in quickly and compellingly communicating community issues e.g. in public health, education, etc. Who wouldn't want to see a memorable logo depicted by a cartoon (cartoon logo) that lays emphasis on core values like integrity, governance and compliance without having to go into the seriousness of the message?

Cartoon logos, cartoon characters and mascots convey the message with a child-like innocence. Many psychologists will agree that people like to associate themselves with their childhood. The innocence and curiosity inculcated in our minds through cartoon logos takes us back in time and enables people to view the products/services being emphasized in the message through the eyes of a child.

Cartoon logos are a humorous way to represent ideas and concepts. If your company wants to lay emphasis on its culture and virtues creating product cartoon characters, brand cartoons and mascots could be an excellent approach - The expressions of a character who says it all without having to essentially speak. In today's time when technology is so advanced, man has become a machine; this human aspect is almost invisible. Work pressure and stress have led to the deterioration of the mind and body. It is very important to have an element of humor to be present in life. Cartoon logos bring about that human touch in day to day life. One tends to stop and think for a while that life is not all about work, there is need to be play and fun along the way.

Once a thought is depicted through this medium, people are motivated by curiosity and are inspired to gather more information. No other way is more effective than a funny thought that can initiate a spark to bring about a change for the welfare of the people.

A company should, besides developing a cartoon logo consider drawing illustrations, cartoon characters and mascots to enforce their brand message and company philosophy.

Generally cartoon logo is customized by experienced artists, illustrators and cartoonists. These artists could both be freelancers or working for a graphic design company or even a website design and development company.

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About Author
Both Sara Fredder & Bhupendra Ahluwalia are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Sara Fredder has sinced written about articles on various topics from DUI, Yoga Practice and Business Cards. . Sara Fredder's top article generates over 9900 views. to your Favourites.

Bhupendra Ahluwalia has sinced written about articles on various topics from Business Cards, web development. Bhupendra Ahluwalia is a cartoonist and is associated with for. Bhupendra Ahluwalia's top article generates over 1300 views. to your Favourites.
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