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[L489]Logo For Business Cards

by Gareth Parkin, Gar

The latest entry to the vast ocean of promotional items is business card holders. Although a fresh entry to the corporate scene, they have already carved their niche as the perfect promotional tool. Business card holders are of great use to everyone. They help in keeping various business cards in place in a highly systematic and well-organised manner. In other words these business card holders serve as a miniature contact book that helps keep track of all your contacts. Business card holders account for a highly versatile item that can be used as and when you desire. For those who think that these highly beneficial card holders can just be used to stack in important visiting cards, they need to give a second thought for sure. Just a bit of innovation and your business card holder could well be serving you with a lot of other purposes.

The simple business card holders could alternatively be used as a student wallet that could stuff in some cash, an identity card and few other things. Remove all your visiting cards from this business card wallet and put all your money here and you have with you the perfect wallet to carry along. Isn't that just great? Personalised business cad holders could make for a great wallet. So the next time you are out to squeeze out some cash from your wallet or these business card holders you are likely to be the centre of attention.

If your pen holder is missing from your desk then these business card holder has a solution. If your business card holder is the one that has a broader base you could convert it into a pen stand. Stuff in all your pens, pencils, erasers, highlighters, and other knick-knacks and your pen stand is ready.

While working you tend to scribble something or the other on pieces of paper, some of which is valuable information. No matter how much you try and keep track of these small bits of paper there is always a tendency of losing them. Business card holders come to your aid in this case too. They could well be used as the storehouse of these small but important bits of paper. Just fold this sheet and put it into the business card holder and you can keep all your worries about keeping them in place away.

Business card holders also make for a nice coin wallet. You can shell in all your coins into these holders very easily. Coins which otherwise become troublesome to deal with, find their perfect place in these business card holders.

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Writers often forget to use business cards for book marketing. Although internet marketing is useful, meeting someone and talking to them in person has an even greater impact. You can tell them all about the book you've written and get them all excited, but people's memories are short. If you hand them a business card, it will help them remember. Think of your card as a miniature sales letter for your book.
Here are six tips to help your business cards make a lasting impression when you're book marketing:

1. Make sure your business card is easy to read. They're small so you need to make sure that people can read it. Don't use a font that's smaller than 10 pt and use a san serif font like Verdana. The color of your text should contrast sharply with the background. Double check to make sure there aren't any spelling or grammar mistakes. Either of these will leave a bad impression.

2. On the front of your card, place a short, attention-getting phrase that people will remember. Focus on how your book can benefit the reader. If you're writing non-fiction, you might write, “You can learn ten ways to cure baldness”. If you're writing fiction, you could write something like, “Follow Detective Smith as she tries to solve the most difficult murder of her career”.

3. You should always write on both sides. It costs a little more, but gives you a chance to add a lot more book marketing for only a little more money. What do you put on the back? Write a short sales pitch. If you get a book review or a testimonial from someone who has read the book, you can use that as your sales pitch.

4. Place a free offer on the card. People love free stuff. You want people to go to your website and buy your book. By offering something free, you might just get someone go to your website that would not have bothered otherwise. If you're writing fiction, you can offer a free short story or a free chapter of your book. If you're writing nonfiction, you can write a short report or a short ebook and offer them for free.

5. Never giving out just one card. Giving out multiple cards can help spread the word about your book. If you give a business card to someone who's interested in your book, there's a good chance that she has friends that will be interested also. If you hand her five or six cards, the next time she's talking to her friends, she can pull out your cards and pass them around.

6. Don't purchase cards that look cheap. People believe that a cheap-looking business card means a low-quality book. Business cards are don't put that big of a dent in your budget, so pay a little more and get glossy ones that people will pay attention to. Put a memorable picture or graphic on it that's related to your book. Please don't put your face on it!

These tips should help you use your business cards as a very effective book marketing tool. Carry them with you every where you go. Give them to everyone you meet including the waitress at the restaurant, the cab driver, and everyone at your office. Soon everyone will want to buy your book.

Article Source : Pg. 11

About Author

Both Gareth Parkin & Julie Coan are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Gareth Parkin has sinced written about articles on various topics from Promotional Advertising, Promotional Advertising and Web Development. Gareth Parkin is the co-founder of Ideasbynet, the UK's largest online source of and other. Gareth Parkin's top article generates over 450000 views. to your Favourites.

Julie Coan has sinced written about articles on various topics from Property Agents, Marketing and E Books. Julie Coan has been a writer and educator for more than twenty years. Her book, “Write Your Way to a Million Dollars” is a unique step by step writing and marketing system. If you've always wanted to write, publish, and sell your novel, you mu. Julie Coan's top article generates over 1600 views. to your Favourites.