Colour plays an important role in design, especially in web design. Myriads companies use the web as a sales tool now and using the correct colours may stand for more sales, but getting the colour choices wrong may lead to less users and decreases in sales.Understanding the psychology of colour is vital for all web designers if they long for to create a successful website. This is because disparate colours affect humans in variant ways, and may influence moods and emotions. This means that your colour choice could make your users angry if you get it wrong.Colour can also be used to handbook users to certain spaces on a page. For example, you may demand a user to click the buy now button, so creating it stand out is very important.Here is a pointer to how various colours influence and affect humans:
Blue may mean depth, professionalism, trust and honour. Dark blue is used by myriads corporate companies but this colour could also be construed as cold.The colour black is about power, style, evil and mourning. Rock bands usually use black backgrounds because of its association with the dark side and anger.The colour yellow could symbolise wealth, joy optimism and activity. Using yellow in web design is a famous style to make components stand out from the rest of the site.
Green is linked to trees, money and envy. The larger calming colour in the spectrum, its very favourite with web-sites that are associated with nature.White is linked with simple and clean designs, so it is favoured by legions design companies. It conjures up instincts of cleanliness, simplicity, honesty and innocence.Evoking senses of passion, sex, fire and aggression, red may be a highly charged colour. The brighter side of red is bold, so it can be utilised to create awareness.
Purple has connotations of royalty, indulgence and luxury. It is not a widely used colour in website design, expediently because it is labeled a feminine colour.Creating a feeling of earthiness, nature and poverty, brown is very similar to green in that it could be used to give a relaxed feeling to a site.
Orange is associated with fire, enthusiasm, heat and danger. But it is also a very friendly and youthful colour that is used frequently in web sites aimed at youth way of life.Tradition, stability, depth and nature are all associated with the colour brown. But it is very similar to green in the fact that it is also related to trees, mother earth and calm.
The psychology of colour may play a massive role in creating a successful web site. To subliminally create an expectation amongst the end user may be a powerful sales tool. Choosing colours without thought may inadvertently put users off the site. Creating colour combinations that guiding light users to an end goal could generate more sales and make the whole user experience stress free.