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[L64]Las Vegas Trade Shows

by Dexter Powell, Dex

Las Vegas Trade Show Exhibiting Made EasierAccording to the Las Vegas Convention and Visitors Authority, in 2002 more than 5 million convention and trade show delegates traveled to Las Vegas, generating $5.9 billion in non-gaming revenue. Las Vegas hosts a large percentage of the top conventions and rents more convention space than any other U.S. city. The climate is not usually a factor unlike others cities which have to contend with excessive rain, snow, etc. The city has grown to accommodate the needs of exhibit and convention attendees. Las Vegas has grown since then, we have seen world famous hotels imploded, like the Dunes, Sands and the Stardust hotels; while being replaced by mega hotels such as the Wynn Hotel Resort, the Venetian, Luxor and the Mandalay Bay, etc. We now have more places to hold conventions. We have seen the Las Vegas Convention Center expand in to a mega convention center, while the Sand Convention Center and the Mandalay Bay are not far behind. These convention halls have host such conventions and trade shows like COMDEX, CES, INTEROP, THE GAMING SHOW, SEMA, AAPEX TRADE SHOWS and thousands more. One exhibit house that has catered to quite a few of these shows is ELDS, Inc or http://www.eldsusa.com, providing the convention exhibitors with custom built exhibit booths either for rental or purchase. ELDS is a full one shop exhibit house that will not only design and manufacture your next trade show display, but will also transport and set up your booth in any location in Las Vegas. See the options available for exhibiting in my previous article href="http://www.eldsusa.com/">trade show displays; rental vs. purchasing or leasing Las Vegas has done a great job of providing a great backdrop for convention goers. Let's not forget about the gaming industry, restaurants and hotels that cater to such shows and venues. The city had to expand to accommodate all the conventions that are coming to each of these hotels and convention halls.With the growth of more conventions and mega hotels; a new monorail system was developed. This system runs along the Las Vegas strip to most of the major hotels and convention halls. It's a quick and easy way to avoid traffic congestion. This system can reach speeds of up to 50 mph, with seven stops. It reaches one end of the Las Vegas strip in 15 minutes or less; its cost efficient and hassle free. This cuts down on the large amount of parking that is needed. The convention attendees and weekend vacationers can now feel assured that they can escape the traffic jams that other cities experience.The nightlife , well, what can I say, itâ€™s something that you have to experience what happens in Las Vegas stays in Las Vegas" let your hair down and enjoy yourself. Currently, Las Vegas has 9 million square feet of convention and meeting space, including the Las Vegas Convention Center's recent South Hall expansion. Additional available convention space significantly increased in 2003 thanks to the opening of Mandalay Bay's 1.5 million-square-foot conference center. The city is still growing as more and more hotels are being built, with conventions facilities attached. With over 127,000 guest rooms in hotels and in close proximity to McCarran International Airport, the Las Vegas Convention Center is among the largest convention centers in America. For more information in exhibiting in Las Vegas please contact http://www.eldsusa.com.

Marketing can be done in various ways depending on the expertise of the marketer. However, one common way to market a new product is through participation in trade shows. Trade shows are held at any time of the year and they do attract buyers and prospective customers.

There are general trade shows but you can choose from niche trade shows depending on your area of business. Companies join trade shows not so much for actual selling but most importantly for showing off their products and for the possibility of getting bulk orders during the trade show.

A company or a sole proprietor planning to join a trade show should take note of the following:

1. Able personnel to man the trade show booth. A trade show is not just an ordinary selling venue but it is a venue where prospective clients abound so make sure that you send your best personnel to man the booth. Some companies take trade shows for granted and allow inept personnel to watch the booth. The people who are put in charge of your trade show booth can make or break your product. A good staff with public relations skill can attract more clients to your products. It is also important to instruct your booth personnel to dress properly depending on the venue of the trade show. Business attire will always be safe.

2. Invite visitors to your booth. The booth personnel must be trained and instructed to invite visitors to the booth. Most visitors walk away from trade show booth when they see the staff busy with their own thing. Tell your staff the main reason why they were assigned to the trade show and that is to get as many visitors to see your products. Booth personnel should be able to answer questions from the visitors because the visitors may already be potential customers. A booth demo will catch the attention of visitors especially if the demo is useful to them.

3. Prepare your brochures, leaflets and business cards and make sure you do not run out of them. Always expect plenty of people to visit trade shows so never be caught without your marketing tools. Imagine if a potential client asks for your brochure or your card and then you cannot give him anything just because you did not prepare for an influx of people. It is better to have plenty of left over marketing materials after the show rather than miss the opportunity of showing off what you have to offer.

4. Keep a visitors' book. Most companies who join trade shows require visitors who get their free marketing materials to sign up in a guestbook. However, only a few of these companies will communicate with the people who signed in their guestbook. Be creative and use the guestbook as a sourcebook for potential clients. The people who visited your booth and who got your materials are definitely interested in your products or else they will not even glance at your booth. Why not take advantage of their contact information? Mail them a thank you letter along with more information about the product and where they can buy the products.

5. Promote your products but do not be too pushy. Visitors are often turned off by very eager booth personnel who call out to the visitors using their loudest voice. No one would want to visit your booth if your personnel are boisterous. Allow the visitors to go inside your booth and look at the items you have on display but always keep a welcoming smile. Entertain their questions and try to respond to them accordingly. Never shout your words of welcome to the visitors since they might feel defensive all of a sudden and decide against looking at your products.

Article Source : Trade Show Exhibit

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Both Dexter Powell & Dennis Conner are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Dexter Powell has sinced written about articles on various topics from Trade Show Exhibit, Trade Show Displays and Trade Show Exhibit. Dexter Powell has over 26 years in the Exhibiting trade show industry. He has service numerious show in Las Vegas. To contact him please visit. Dexter Powell's top article generates over 9900 views. to your Favourites.

Dennis Conner has sinced written about articles on various topics from Auto Insurance, Home Management and Finances. The author is a regular contributor to where more information about trade shows is available.. Dennis Conner's top article generates over 201000 views. to your Favourites.