Everybody would love to make lots of money quickly, working from home, and only doing a few hours of work per week. I've spent the past two years trying to find a great way of doing this. Only over the course of the past few months have I found any "get rich quick" programs worth buying. I've been trying to make money online for a long time. I had a few small websites, but they never made much more than a few hundred per month. It was easy money and didn't require much work on my part, but I knew there were people out there doing better than I was and I knew I could do as well as them. Now, I've seen a lot of "get rich quick" programs. Most of these people make claims about earning $2000/day with Google or something similarly insane. Almost all of these people are complete liars. Even if they were making $2000/day with Google AdSense, it'd be because they had high- traffic websites with a lot of quality content. I'd know, because in one whole month, I never even made half of what they promised I'd make daily with their programs. Maybe you've already been scammed by one of these fraudsters. Anyway, I finally got sick of what was being offered. I decided I'd look through the all of the "get rich quick" programs I could find and see if there were any that were actually legitimate. I found that there were owners selling their programs for well over $100, but the information in them could be found almost anywhere online for free. Additionally, they all contained out-of-date information, had no e-mail support, no money back guarantees, and broken links in the downloads section. In conclusion, almost all of the programs I found were completely useless. The owners knew it, but they couldn't care less about their customers since they didn't offer refund policies! Amazingly, while looking through all of the programs, I actually did find a few legitimate programs. They were run by ordinary people like you and me, and they had found some great methods of making money from their home by doing very little work. I spent some time working with those programs, and my income is now ten times what it used to be. These programs provided a large amount of great information on how to make extra money on your computer doing very little work. Numerous customers had provided great feedback and reviews for their products. Many of them have started to make money just days after buying! Their programs have excellent prices, and the authors have a group of paid staff who are dedicating to helping you or providing assistance if you need any. I must say I was amazed! If you do decide to purchase any of the programs listed below, I recommend you join quickly. Most of the owners tell me they are getting an overwhelming number of sales and plan on raising prices in the near future, so order while prices are still low! To Your Online Success, Cover Software
Previously in this series on website development, we've
talked about selecting one message or theme to be
communicated to your customer as a means of defining your website, and considering the customer's perspective in terms of how the website is developed and presented. Now we'll discuss how your product or service can be explained to the customer simply and concisely.
Let's ask this question. When you're surfing the 'net, how
long do you want it to take at any particular website for you to figure out if the website has what you're searching for? Not long. When potential customers are surfing the Internet, you have a matter of seconds to get their attention and convince them that your website has something that's worth more than a cursory glance.
Some webmasters attempt to accomplish this objective by using a lot of "bells and whistles", flashy things or goodness forbid, sounds and music. Things like electronic greeting cards, screen-savers or free email services are just a few of the tools used to try and get potential customers to stay at a particular website for longer periods of time. It's affectionately called making your website "sticky".
And there's nothing inherently wrong with any of those methods, unless the purpose of your website is to sell vacuum widgets to your customers. If that's the case, your customer will be little interested in anything other than the smooth, efficient and economical operation of their vacuum equipment, and the products or services that will help them to accomplish that. But, back to our subject.
Your objective then, is to get your customer's attention and communicate to him simply and quickly what your product or service is and how its purchase will benefit him. This is best accomplished by utilizing the basic question model employed by journalists in developing a news story: Who, what, when, where, and why? For your purposes, you'll only need to answer three of these: Who, what, why?
"Who" explains who you are or who your company is. This gives you an opportunity to demonstrate either yours or your company's experience or expertise in the area of the
customer's interest or concern. "What" explains your product or service, and provides you with an opportunity to highlight for the customer its features. "Why" explains the benefits of using your product or service, and also offers an opportunity for you to distinguish yourself and your product from the competition.
By answering the above questions, you can completely but briefly give your customer enough information to determine whether or not they're interested in what you're offering.
Another thing that's important to remember when introducing your product or service, is to communicate with the customer as if you're sitting down and having a nice conversation. No one wants to feel as if they're reading a novel or trying to unravel Shakespeare. In fact, it shouldn't feel to them as if they're reading at all. It should feel as if they're involved in conversation.
Keep things simple, concise and uncomplicated. If you choose to use humor or wit, that's great because it can keep the interaction interesting and engaging for your customer. Just make sure that you have the talent to be humorous or witty. Otherwise, you may appear disingenuous and your customers may be turned off.
Next: How can the customer be guided to buy/buy now?
Both Jadab & Kimberly Clay are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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