As a business owner, you can never miss out on the opportunity to understand some of the standard laws when it comes to promoting your business effectively. Knowing the laws of advertising can help you reap big rewards indeed.
To help you have a flawless advertising process that allows you to achieve the goals you've set for your campaign such as printing greeting cards, here are three of the basic laws you should consider:
The Law of Making-it-Easy-for-your-Clients-to-Contact-You The objective of getting the word out about your business is for your target clients to be able to get in touch with you after reading your message. Whether to call you, click on your website, or even to visit your shop, the bottom line is to have your full contact information available in your marketing collaterals, be it print greeting cards, flyers, print notepads, and especially the small but significant business cards. This fundamental law is very simple, but often forgotten by many marketers. It's as if readers have magic wands where they can just make your phone numbers appear out of nowhere.
The point: make sure that you have your tagline as well as your contact information everywhere in your collaterals.
The Law of the Right Ads to the Right People Don't waste your time promoting to those people who have no need for your particular business. It's more productive and lucrative to spend your time, effort and resources convincing those prospects who have the most inclination to purchase your product.
The point: be sure to target one market only and tailor your ad such as your print greeting cards to the particular prospect you're aiming at.
The Law of Curiosity In addition to having the right message in your ad, be sure to provide your target clients with information that creates curiosity to your business. Successful ads are often those that pique the interest of its prospects which made them ask for more information from the company.
The point: make sure to provide ads that generate interest and make your target clients ask for more information.
It takes a lot from small businesses to mount a successful marketing campaign such as printing greeting cards. But with planning, testing and repeat exposure, your marketing campaign can be effective communicators of your message which can provide you with much bigger returns.
Unlike large corporations, who have in-house counsel, a small business is confronted by difficult choices when faced with the need for legal counsel - which firm do you hire? Do you look for a big firm or a small firm? In order to assist the small business owner in making these decisions, I have compiled the following list which clarifies some of the advantages and disadvantages of the big and small firms.
Big Firms:
In general, there are four (4) reasons why you may want to hire a big law firm to represent your small business:
(1) Resources.
You need sufficient support staff to manage an antitrust matter, a complex merger and acquisition, or a litigation matter with documentary discovery that would fill a large conference room or two.
(2) Interdisciplinary Expertise.
You require the in-depth knowledge of counsel on a broad range of legal services to collaborate on matters requiring expertise spanning several disciplines, such as corporate and securities, mergers and acquisitions, securitization, intellectual property, funds and other pooled investments, bankruptcy and corporate reorganization, bank and commercial lending, public finance, real estate, tax and employee benefits, as well as trusts and estates.
(3) Global Presence.
You need a global network of law offices to provide integrated multi-jurisdictional and cross-jurisdictional legal services.
(4) Big Firm Stature.
You need the prestige of a big firm's name on an opinion letter to support the actions your company intends to take.
Small Firms:
Conversely, if your needs do not fit into one of these categories, your money would probably be better-spent on a small law firm specializing in your business's needs. The reasons for specifically choosing a small law firm are several:
(1) Client Satisfaction is Critical to a Small Firm's Survival.
Since, by definition, small law firms lack the "big name" distinction of a large law firm, the distinguishing characteristic for any small firm is its reputation for excellence in its particular areas of practice, and the personal attention the firm offers each client. Since each attorney's performance is judged on client satisfaction and results obtained rather than on the attorneys' annual billable hours that are charged to the firm's clients (including you), the small firms have a vested interest in assuring that the resolution of your litigation or other assignment is as expeditious and inexpensive as possible.
(2) Seeing the "Big Picture"
The day-to-day handling of your case is carried out by the partner in charge of the case, and therefore will always remain mindful and positioned to recognize the most cost-effective manner to achieve your goals.
(3) No Duplication of Work Effort
You should never be billed for meetings between the partners and associates on your case, will rarely, if ever, be billed for more than one attorney appearing at a Court conference or deposition. Why should you pay to assure that the "head" knows what each "hand" is doing, or pay for two or more attorneys appearing when often only one of the attorneys will be allowed to speak on your behalf?
(4) Learning on your Nickel
Since your case is being handled directly by the partner in charge, you will only pay your lawyer to complete the requested task; you will not incur the additional time and expense for educating a new attorney.
In sum, selecting the right law firm is not always simple; one size does not fit all. The key is to choose wisely based upon the factors that are set forth above. It will save you a lot of time and aggravation (and probably money) in both the short and long term.
Both Tawana Wall & Jonathan Cooper are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Tawana Wall has sinced written about articles on various topics from Attracting Mate, Cars and Credit Check. For more information, you can visit this page on Fine products at. Tawana Wall's top article generates over 201000 views. to your Favourites.
Jonathan Cooper has sinced written about articles on various topics from Anger Management, Advertising Guide and Home. Jonathan Cooper is an attorney in private practice in New York. He represents small businesses and individuals in the trial and appellate courts. For more information about his firm, please visit. Jonathan Cooper's top article generates over 22200 views. to your Favourites.