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[L279]Letters That Get Results

by John Spencer, Joh

If noisy nights are keeping you awake, there are several different snore stoppers that you might want to look into. There are different ways to go about curing a snoring problem, depending on the cause of the noisy vibrations you're experiencing. Some of them are free, others will cost you several thousands of dollars (depending on whether or not you have health insurance that will cover the treatment).

The easiest of the snore stoppers is also the cheapest. All you have to do is roll over on your side as you go to sleep. By sleeping on your side, your tongue will be less likely to roll towards the back of your mouth, interfering with the flow of air from your mouth to your throat. If you've tried this already and it doesn't really work, it's time to take an objective look at your weight. Could you stand to lose a few pounds? If so, it's time to hit the jogging trail. Excess fat on your neck can put pressure on your breathing passages and cause you to snore like a beast in hibernation.

If you're not overweight and you smoke, it might be time to quit. While quitting smoking isn't very fun, it can have obvious long term health benefits and snore relief. When you smoke, mucus gets lodged in your throat. Combine that with the weakening muscles that smoking causes and you've got a recipe for snoring. If you still snore, the only snore stoppers that are left are going to cost you some money. Besides surgery, you can get fitted for a custom mandibular advancement splint that will push your lower jaw out a bit and your tongue forward. While you can make these on your own for less than $300, a professionally made one can cost up to ten times as much.

One simple way to personalize your sales message is to use your prospect's name. Just check your snail mail and see how often Your Name is used in the sales letters directed to you. There is a reason direct mail companies do this... it works!

It is a common and well known technique in email marketing to personalize the subject line and the body of the message with your prospect's name. This technique is easy to implement with most list servers, such as AWeber and GetResponse, and results in increased open and response rates when marketing via email. It offers a more personalized experience allowing the sender to connect on a more personal level using what can be a very impersonal "one size fits all" medium.

Personalization and interactivity are not new things on the Internet. In fact, it started very early and has increased rapidly. You can hardly visit a site anymore where they don't have some sort of feature that is meant to personalize the experience for you.

A more recent example is Web 2.0 such as Blogging, Social Bookmarking, and Social Networking. It is all about making the experience even more personalized for the users.

In the end that personalization is meant to increase that site's stickiness or improve the delivery of the sales message and ultimately increase the bottom-line profits.

However, there is one area of personalization that some players in Internet Marketing totally miss the boat on when promoting their products... Personalized Sales Letters.

Personalized sales letters can come in many forms. One form is advanced personalization based on a squeeze page form where several data fields are gathered and then used to personalize the resulting sales letter. Another form, which is a much simpler and easier to implement technique, is personalization using the prospect's name.

Personalizing your sales letters with your prospect's name, which is easily passed from your list server or a form submission (opt-in, contact, etc), will get you the most bang for your buck compared to trying to implement more complex techniques. You can even take it a step further and personalize other important pages on your sites such as squeeze pages, order pages, thank you pages, and OTO pages.

So, why aren't more Internet marketers using this technique yet?

They probably just don't realize the surprising effectiveness of this simple technique or how simple an easy it can be to implement. Regardless, it is effective and will result in increased response rates, conversion rates, and profits.

Don't get me wrong, there are some big names in Internet Marketing that know this technique works... they just aren't yelling it from the roof-tops!

Implementing personalization is just like improving your headline, sub-headlines, copywriting, bullet points, testimonials, opt-in process... it is just another tool in your arsenal to plug in your sales process and raise your conversions up as high as possible.

It is simple to decide if this technique is for you by asking yourself just one question...

How much more money will you leave on the table by not personalizing your sales letters?

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Both John Spencer & Michael Chris are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

John Spencer has sinced written about articles on various topics from Day Trading, Sleep Apnea and Forex Guide. To discover which really work and which ones are a waste of time, visit. John Spencer's top article generates over 4400 views. to your Favourites.

Michael Chris has sinced written about articles on various topics from . Michael Chris has been marketing on the Internet for 10 years and has experience in many areas of Internet Marketing. To discover how to Personalize Your Sales Letters, please visit. Michael Chris's top article generates over 880 views. to your Favourites.