What is the secret to sales letters that get read? That sell product? That keep readers reading until the last line? What about emails? Which ones get read? Which ones keep the reader "hooked" until the last line? Why do we buy from some email letters and not others---assuming the same product, same benefits?
I propose that it has to do with the conversational tone of the sales letter or email. Now don't get me wrong here.
I think there are rules to follow that send readers down a path that leads to a click or a sale. Sure, you got to ask for the order, you got to use compelling language.
But after that, some emails get read, others don't.
Think about your own email box. Which letters do you quit reading after the first paragraph? Don't know, start keeping track. I do. Which letters do you read until the last word? Are they consistently written by the same authors? What are the common factors? You can visit at www.sale-trigger-generator.com
I suggest that the letters that you continue to read are conversational in tone. You actually feel as though you are talking with a friend, sitting on the front porch with a refreshing glass of iced tea. The family dog is nearby, you can hear the creek running behind the house.
So how do you create a conversational tone?
1) Use shorter sentences. When you talk, do you use long sentences, or do you talk in short sentences? Or phrases? When you are truly comfortable, when you are talking with a best friend, you talk in phrases. You talk in thoughts. Thoughts aren't thought in sentences. They are thought in phrases.
2) Use word pictures. I love word pictures. I use word pictures in my normal conversation. It really helps people see inside my mind. I love to compare. Compare something logical with something emotional. For example, if I am talking about beauty, I can create a word picture about beauty. Imagine a sunset. Over the beach. Beautiful orange hues. Waves lapping in the background. Short sentences. Word pictures. Now you feel beauty. For more results you can visit at www.the-gurus-apprentice.com
3) Write what comes from your heart, unedited. When you are writing, do you constantly edit as you are writing? Do you edit when you are talking with your best friend? No, of course not. Occasionally you may even say, "I take that back, that isn't what I really meant". But most of the time, we talk from the heart and don't edit. Try it.
4) Imagine that you are explaining something to your best friend, who doesn't know the language of your field. Keep in mind, many of your readers don't know the language of the field. They are learning--that may be why they are reading your sales letter or email. But they don't know your language yet.
Just try it. Do you have an email list with at least a few hundred or few thousand names? Do a test. Randomly split the list into two groups. Write a letter using this process, and one using your typical method, and track click-thrust and sales rates. You may be surprised at the results.
Have you written a sales letter for your product or service? The first half of your sales letter should contain: a headline, subheading, salutation, and short opening paragraph, evidence of your credibility, testimonials, mini-headlines, and more testimonials. Does the first half of your sales letter contain these items?
Let's discuss the items that you should include to finish you sales letter. These 8 items should come after your second set of testimonials. Therefore, the first item we will discuss is actually the ninth item in your sales letter.
Every customer wants to feel as though they are getting a bargain. Offering free bonuses is a great way to entice customers.
For more details go to: www.killer-sales-letters.com Write down the estimated value of each bonus so that the customer can see the extra value they will receive free. Be realistic about the bonus values, a proven way to increase sales is to create a sense of urgency in your offers. For example, you can offer a free bonus on a limited basis which creates urgency and kick starts a sale.
A customer is more apt to buy your product or service when you offer a money back guarantee. Provide specific details as to how they can return the product or service with ?no questions asked?. Allow your customers to return your products after six months or longer. This may seem like a long time, but research has shown that longer refund periods actually lead to fewer returns.
It is crucial to reiterate exactly what the customer will receive before you display the price.
Inform customers of what type of payments you accept, such as credit cards, Papal, check, phone order, etc. Provide specific instructions as to how they can pay. It is recommended to accept American Express because big ticket spenders often use this type of credit card.
This item is optional, depending upon your preference. You can offer an installment plan of smaller payments to customers, be wary of using an installment plan because some customers will only make one payment and then cancel. They already have your product at this point, so you have lost money.
You should warn customers that if they don't order now, the price of the product or service may increase or the number of copies of the product will run out.
For help visit: www.web-sales-letter-supreme.com this causes a sense of urgency pushing the customer to act now.
Provide specific instructions as to what you want the customer to do. For example, you can say, ?Pull out your credit card right now and click on the link to buy this product.? You should restate the offer in the post script. Research has shown that many potential customers read the headline and then skip to the post script. They do this to help them decide if they should spend time reading the sales letter
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