All theseLG Shine handsets are personalised for each and every player as their names areengraved on their respective handsets. This is a classic case of brand buildingthrough popular commercial media and for Brits it can't get bigger than thesestars shining in the galaxy of EPL. Well I'm nobody to comment on thecapabilities of Henry & Co. as despite their recent indifferent form theyhave proved their ability to succeed and charm everybody on and off the field.But about the mobile phone in spotlight, the sparkling LG Shine, I can surelycomment & criticise.

The handsetis the latest to hit the European markets after driving the mobile phone usersin Koreanuts in its CDMA avatar. The manufacturers expect the LG KE970 to shine withits amazing looks and mind boggling specifications. As far as I can see it willsucceed as the LG Shine has got all the ingredients right which are required toexcel in the highly competitive European mobile phone market.

It has ahighly attractive and sleek body that is full of attractive specifications. The2.2? mirror display of the LG Shine is worth 240x320 pixels and is a niceplatform for the integrated 2 megapixels camera to show its magic. Powered bySchneider Kreuznach lens this camera is as good as any digital mobile phonecamera as these are the very lenses that are used in Kodak cameras.

FlauntingTri-Band GSM compatibility, the LG Shine supports EDGE data transfer standardsand integrates a Bluetooth device for local file mobility. It has a fine musicplayer that supports multiple file formats and adds to the chutzpah of theimpressive handset. The underlining fact being that this highly usable handsethas been marketed in a perfect manner by gifting Arsenal player these handsets.These players almost have cult status amongst their fan base spread all acrossthe world and this move is going to pay rich dividends to the manufacturers LG.