There are many people and sites alike that will promise you the world when it comes to web site advertising for your site. Buyer beware is the advice I give you. Don't worry though, below I have a few tips and ideas that you can take to the bank.

Tip #1 Write great reviews on some of the products and services in your market. Over time and if done correctly you'll establish trust within your industry.

Tip #2 Write press releases on a regular basis about your business and anything pertaining to the field your in. This is more brand recognition than anything else.

Tip #3 Put up an opt-in form on your site to collect the names and email addresses of potential clients. Offer them free advice via a newsletter.

Tip #4 Give away great content in the form of an e book to build your brand and establish trust and loyalty.

Tip #5 You have to be aggressive with your website by constantly updating it via SEO, articles, blog posts etc.

Tip #6 Keep your name and brand in the minds of the people in your market by being where they are. For example, visit and contribute to the top forums in your market.

Tip #7 Use surveys to gather information on exactly what your customers wants and needs are so you can give it to them in the future.

Outlined above are a few simple tips that any business can use to keep and gain market presence. With advertising, the key is to keep your businesses brand in front of your potential customers at all times. This is a continued effort. Everyday competitors pop up in your market and if you don't continue to stay in the front of the people in your market, they will. Your competitors are always looking for an advantage to take market share from you, don't give them the satisfaction.