Earlier this year, internet security provider Tumbleweed Communications issued a press release stating among other things, "The spam problem will continue to grow and be increasingly profit-driven. Spammers will continue to exploit new ways to circumvent spam filters, such as using video and audio files to avoid detection."
Spam has affected everything from mobile phones to web search engines but nothing compares to the damage it has done to online email marketing. It's tough enough getting people to open your email considering they are bombarded constantly with some form of advertising online or off .But spam has created such a stigma, that many people view nearly any advertisement in their email box as spam.
You can't blame them but you still have to do business online and marketing by email is a powerful tool that should be a major part of your internet business. Therefore you need to structure your email marketing campaign so as to avoid any accusations of spamming but still be able to advertise your product or service to potential customers. Here are some tips to help you accomplish this:
1. What's it worth. When you offer something of value in your email marketing campaign such as a well written article filled with useful content, the chances increase that people will check it out. Make references to your product without letting your email turn into one long sale letter. Focus on providing quality information.
2. Watch your language. We've all seen those "do nothing and earn a million dollars" emails. If you ever want to trigger an anti spam filter, this is the way to do it. Stay away from using lingo that makes outrageous claims. Any over the top descriptions concerning a specific product or service will likely be considered brazen promotion. Even if it manages to survive the anti spam filter, email recipients will probably wind up deleting it anyway. No matter how good or excited you are about your product, your email marketing campaign must sound believable.
3. Know Your Audience The best way to do this is to only send your email out to people you know would be interested. Even if you have been very careful to avoid blatant advertising and structured your email so it provides quality information, it can still irritate email recipients who have no use for your product. This is where a little research can help your email marketing strategy. If you can personalize your email so it reflects common interest between you and your audience so much the better.
4. Quiet Please By this I mean don't place your website link in every paragraph. This practice can strike email recipients as a "hard sell" which is just another phrase for blatant advertising. Focus on keeping your web links to the least amount possible. Integrate them smoothly into your copy. Make it so that it entices people to learn more about your offer. "To get more information check out (your) web link" is a lot better than "Buy the product now by clicking this link."
Spam is not going away anytime soon therefore you must take it into consideration when doing business online. But this doesn't mean you should let it stop you from implementing an email marketing system. Just provide quality information in a believable manner that gets your target market curious to learn more. When you do this, people won't mind spending time checking out what you have to say.
Go back and read that question again.
Most haven't, but chances are if you have, it's pretty close to $5,000 a month.
I recently ran a survey to a handful of my best customers, asking them how much money they'd have to make to call themselves successful in their online business...
Out of 113 surveyed, 42 responded with at or around $5,000 a month. 18 of the 42 specifically mentioned passive, or residual income in the amount of $5,000 per month.
Thirty-seven percent of those surveyed wanted $5,000 per month, while fifteen percent wanted it in residual income.
As you continue to read this article, you will learn about a rock solid, tried, tested and approved nine-step strategy for easily acquiring $5,000 per month online using only email...
1. Find an affiliate program that pays instantly, or at least twice a month.
2. Join the affiliate program and calculate your Dollar Value Commission divided by 5,000. This will give you the total number of sales you need to convert from your affiliate link each month. [Example: 5,000 / $33.50 = 150 sales per month]
3. Take your number of sales per month, and divide by four. This gives you the number of sales needed per week. [Example: 150 / 4 = 38 sales per week]
4. Take your sales per week and divide by seven. You now have the number of sales needed per day... [Example: 38 / 7 = 6 sales per day]
5. Now create your Simplified Target Statement:
Example: "In order to acquire $5,000 per month, I am attracting 6 sales per day, 7 days per week -- this or something better!"
6. Print out this statement, take a red pen and circle it. Trace the circle a few times with the pen to "cement" the the idea firmly in your mind.
7. Tape it to your computer desk, or keep it somewhere near you. Preferably, you want to see it during the morning, afternoon and night if possible.
8. Go to MBPAdvertising.com and run a solo ad inside a publication. Keep a record of what publications pull sales, and keep buying ads in those ezines until your campaign becomes unprofitable.
9. Buy more ads from different sources. MyWizardAds.com and DirectoryOfEzines.com can both provide excellent resources for advertising in online publications.
Within one week of each campaign, find out which publications to keep advertising in, and which ones to drop by calculating the revenue minus advertising cost of each referred sale. For example, if Ezine A ran my ad and it received 34 sales generating $1,139 in commissions, and I paid $149 to run the ad, I made $990.00 in pure profit.
Obviously, I made more than I spent to acquire those customers, so my campaign is considered profitable. This is ALL that matters. If you're making more than you're spending to get customers, you're golden!
People often get caught up and frozen in details that really don't matter anyway.
All that matters is that you make more than you spend to acquire new customers.
Granted, some can afford to lose money on acquiring new customers because they have a well thought out follow up strategy to pick up the profit on the back end.
This may seem basic... and it is. But if you can apply 100% of your focus to a Simplified Target Statement without worrying about the details... you will reach your target and acquire the exact amount of income you're after.
Sure, there are many other things you could do to acquire just six new customers per day, with a commission of $33.50 per sale -- but you don't need it.
Stick to the basics. They're basic, because they are fundamental principles that work.
I can't tell you how long it'll take you to reach your $5,000 per month reward.
But this simple method can make earning that lifestyle closer than ever before.
Think about it. With a $67 product at 50% commission, you're just six sales per day away from a $5,000 per month experience that'll change your life.
Both Daryl Campbell & Jason Mangrum are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Daryl Campbell has sinced written about articles on various topics from Blog Traffic, First Date and Email Marketing. Daryl Campbell invites you to get more free tips, video, step by step coaching and up to the minute information to grow your successful online business at