Let me tell you about the last home show I went to. It was your typical home show with lots of booths, pretty displays, loads of freebies. But I wasn't interested in all that. I was on a mission. I needed a landscaping contractor to take my dismal, ordinary backyard and turn it into Fantasy Island. Not too much to ask, right?
I was prepared to spend all day, if necessary, talking with every last landscaping contractor there in order to find someone to make my dream come true. So I grabbed a tall mocha on the way in, took a plastic goodie bag from the entry table, and set off to find me a contractor.
Not as easy as it sounds. Everyone seemed to have a great deal going, and the displays were all so gorgeous, and pretty soon all the people I met seemed to blend together! On the upside, I did collect a lot of pretty brochures to put in my bag, not to mention some nifty water bottles and key chains.
When I got home later that evening, I slipped on some comfy clothes, sat down with a cup of hot tea, and stared sorting through all the business cards I'd collected. But, I had so many cards it was hard to remember who was who! Which one was the guy that specialized in outdoor kitchens? And the one that did those waterfall scenes, which one was that? Ahh!
I don't remember what every one said. I just remember what I liked. But it was hard to tell anyone apart from this stack of cards! Is there a way to set yourself apart from the crowd with just your business card?
Absolutely! A business card, while small in size, is your big weapon. Here are 7 topnotch tips to keep your card out of the wastebasket and into the rolodex! (I'll give you my other 7 in the next article)
1) Choose a cover stock with some meat on it! Ever pick up a card that is just wimpy? You know what I mean, the kind that bends right in your hand, and by the time you get back to the office it's a crumpled mess. It's cheap paper, and shows other people that you might be cheap in your business practices, too. Go see your printer, get a free swatch book, and feel the difference for yourself. This is your first impression, so make it a strong one!
2) Create a focal point ? something that really stands out ? to draw the reader's eye. Maybe something in a contrasting color, or a unique graphic. Use your imagination.
3) Your logo should be clear and strong, and should still look great when it's reduced down to fit on a card. Think about that when you're designing your logo, because it should be the same on every print item that you put out.
4) Remember, in marketing less is more. Don't make your reader work by having a lot of text to read. Use white space to balance the layout, and just give enough information so they know what your specialty is.
5) Use a highlight color sparingly, and only on the one main message you want to get across. Too much, and it loses its effectiveness.
6) Also, on the highlight color ? make sure the color fits with the type of business you have. I can't tell you how many of those landscaping cards used red or brown, when green would have been perfect!
7) You should have no more than two type fonts on your cards, which also include their ?families? ? bold, italics, and bold italics.
OK, now you are all set to let your little business card do big things for your business! If it's the first impression people get about you, you want to make sure it's a memorable one. Your success depends on it!
If you have friends who have expressed an interest in the stock market, or in investing, you can approach them about joining your club. You can also place advertisements in newspapers or on community, bulletin boards letting people know that a new stock trader club is forming. However, once the club has formed you will need to be cautious about placing advertisements again. In the United States, those can be seen as solicitations and are illegal.
The important thing to remember is that you want to attract people who have an interest in learning about the stock market while they invest small amounts of money. Don`t be concerned if the majority of the people who have expressed an interest in joining your club are new to the stock market. It can be a good thing that your club is composed novices, since people who have prior experience with the stock market may quickly become frustrated dealing with others who are amateurs. There are also many resources available to help you, and your club members, learn about investing and the stock market.
Before you set your first meeting, you should give your members some information about the club, explaining its investment goals, how it will be run (one member, one vote, or proportional voting), how often it will meet, etc. Many of these aspects will be fine-tuned in the first meeting.
When you meet for the first time there are several things that you`ll need to discuss. Make sure everyone has the opportunity to contribute to the meeting so that all opinions are taken into account. The following general principles should all be covered in the first meeting:
+Discuss the exact details of how the club is going to be run. At this time, you can talk about the goals of your club administration and how you plan to achieve this organization. +Make all members aware of the commitment level that is required to participate in an investing club. This will give anyone who has second thoughts a chance to decline being a member, and will reaffirm the commitment of other members. +An agreement should be reached about the investing style your club is going to focus on. Take a vote if the group is divided about any investing issues. Since this is the first meeting, any member that is in serious disagreement about the decisions made can to decline being a member. Members should agree that this is long term commitment, not an opportunity to get rich in a year or two and then leave the club. +An agreement should also be reached on how much money each member is going to contribute each month. Keep in mind that you can make changes to the minimum amount policy at a later date. Many clubs start out with small contributions of anywhere from $25 to $60 dollars. This money is used for the club`s administrative fees as well as a contribution into the investment fund.
There are several other administrative issues that you`ll want to discuss at your first meeting such as: +Meeting times. All members should agree on (1) the days and time that you`re going to meet (most stock trader clubs meet once each month), (2) the place that you`re going to meet, (3) the length of the meetings (most meetings last about two to three hours), (4) the organizational format that each meeting is going to take. +Number of members. Studies show that a good size for a stock trader club is approximately 12 to 15 members. When you limit the size of the club to this many members you`re still small enough to hold meetings in member`s homes. +Meeting place. You might want to come up with a few meeting places, such as a local library or caf?, to use as an alternative meeting choice. +A club name. You`ll want to come up with a name for your stock trader club. You don`t need to make this decision on your first meeting but members should come to the next meeting ready with several ideas to share for a club name.
Once you`ve agreed on all of these issues you`re ready for your second meeting where you`ll be taking care of more of the finer points of investing, such as legal details and tax issues.
To prepare for some of the more detailed information and decisions that you`re going to have to make you should consider asking members to volunteer to come to the next meeting with the one of the following:
+partnership agreement forms +information for preparing a mission statement +banking information +legal forms, such as tax information +information about forming a partnership +local bylaws about investing +broker information +accounting information +investing information and articles +a listing of current members, including phone numbers and addresses
The initial first meeting will establish the basic guidelines for the way your stock trader club is going to be run and what your goals are going to be. You`ll want to make sure that the majority of the members are thinking the same way about these issues to get the club off to a good start.
Both Macgraphickaren & Jimmy Cox are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Macgraphickaren has sinced written about articles on various topics from Yoga, Advertising Guide and Marketing. Karen Saunders is the owner of MacGraphics Services, a unique design firm for today's entrepreneur. Whether you outsource your promotional pieces or are a do-it-yourselfer, Karen takes the mystery out of marketing. Learn the Top 5 Mistakes that can cost. Macgraphickaren's top article generates over 5400 views. to your Favourites.
Jimmy Cox has sinced written about articles on various topics from Web Development, Horse Racing and Investments. Who Else Wants To Learn A Simple, Step-By-Step System For Generating Quick & Easy Profits, By Starting An Investment Club - FREE FOR A LIMITED TIME -