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by Darrell Howell, Dar
If you want a more technical definition, Alexa explains it like this:

"The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and data obtained from other, diverse traffic data sources, and is a combined measure of page views and users (reach). As a first step, Alexa computes the reach and number of page views for all sites on the Web on a daily basis. The main Alexa traffic rank is based on a value derived from these two quantities averaged over time (so that the rank of a site reflects both the number of users who visit that site as well as the number of pages on the site viewed by those users)."

(http://www.alexa.com/site/help/traffic_learn_more)

In April 2008 Alexa revised its methodology so as to "aggregate data from multiple sources to give you a better indication of website popularity among the entire population of Internet users". (http://awis.blogspot.com/2008_04_01_archive.html)

How accurately this method reflects the actual surfing patterns of all Internet users is open to question. However, if you bear in mind that by the end of 2005 the toolbar has been downloaded well over 10 million times you will realize why many people still think that Alexa offers one of the best approximations that we have of website ranking, especially for the top 100,000 or so websites.

That is why Alexa remains an important measure of a website's status and is used as a quick way to assess the popularity of a website by advertisers looking for the maximum exposure for the their money. Websites with a higher Alexa ranking also tend to be trusted more than those with a low ranking, so it is in the interest of website owners to get their sites ranked as highly as possible with Alexa.

Here are some quick and easy tips to help you do that without spending a single dollar!

1. Install the Alexa toolbar and set your website as your homepage.

2. Copy and paste an Alexa rank widget onto your website. You can get the widget code at http://www.alexa.com/site/site_stats/signup. As well as informing your visitors about your Alexa rank, it will also keep Alexa updated about the number of unique visitors surfing your site.

3. Create a customized version of the Alexa tool bar, Then place a link on your site to the download page and invite your visitors to download it. You will also earn Amazon commissions every time a user shops on Amazon via the toolbar link.

4. If you have a Wordpress blog there is a plug-in for Alexa Ranking (wp-Alexa-redirect-0.3plug-in) that you can use.

5. Submit your site to web directories. Although a lot of directories charge a registration fee, you can still find many that are willing to list your site free of charge or in exchange for a reciprocal link. A lot of the webmasters who browse web directories have the Alexa bar installed, so if they click your link it will help your Alexa traffic rank.

6. Become an active participant on Internet marketing and SEO forums. Again, a lot of those forum participants are already webmasters and a high percentage will use the Alexa toolbar when they surf. Place a link to your site in your signature and your rank will improve when any of those people click through.

7. A lot of Asian and Australian websites feature in the Alexa top 100,000 and you can bet that a lot of website owners will have the Alexa toolbar installed, so it makes sense to join social networking sites that are popular in those regions, such as:

* http://www.orkut.com - Orkut is owned by Google and is the second most visited site in India.

* http://hi5.com - Hi5 has an Alexa ranking of 17 at the time of writing this article.

8. Become an Alexa expert and post articles that discuss Alexa ranking and SEO tips. This will attract people to your site who may be interested in downloading your toolbar, or people who have already done so. Either way, it will be good for your Alexa ranking. You could even build a whole category of articles on your website devoted to this theme.

9. Set up a freebie page on your website and post a list of useful tools to attract other website owners to your site. Include another link to your Alexa toolbar download page.

10. Get into the habit of using Stumbleupon and other bookmarking sites to spread the word whenever you post a new article on your website or blog. Set up a group of fellow website owners so that you can have run reciprocal stumbling campaigns for better results.

If you apply these ten quick and easy methods you will definitely see an improvement in your Alexa rank and you should also start to attract more traffic to your site!

The Internet has become a huge resource for selling property and continues to become more and more popular among house hunters. It is therefore an absolute necessity to make sure your property website enjoys good exposure on the net. While online advertising helps you to drive traffic to your site, offline advertising helps present your message and even reinforce it for those who have already spotted your online presence, plus you can target people who don't have Internet access and email capabilities. Here are some quick and effective ways to ensure sufficient offline advertising for your property website:

1. Utilize For Sale/On Show Boards

All real estate agencies use real estate boards to indicate property for sale or show houses. Make sure that your web address is printed on these boards. This is an effective way of using space to market your website.

2. Mark Corporate Stationary

It is extremely important to use every opportunity you get to market your website. Always print you web address on all your corporate stationary. This includes letterheads, fax cover sheets, envelopes, business cards, email signatures etc.

3. Let your Voice Message Speak for You

Leave your website address on you voice message and encourage callers to visit the site for information. It is really as easy as that.

4. Drive Advertising with Company Vehicles

Printing magnetic decals with your company logo and web address is a cheap and effective way to advertise your website. An even cheaper alternative is to stick a bumper sticker with your details on your car or company transport.

5. Spread Flyers

Distribute flyers with you website's details on it wherever you go. Carry a role of tape and flyers with you and put it up when you see an opportunity. Ask friends and family to help you distribute flyers by displaying it at their place of work.

6. Wear Your Website

Buy t-shirts and print you web address on it. Ask your employees to wear these t-shirts to the gym or make Fridays your t-shirt day at work. This is a fun and inexpensive way to market your company's website.

7. Give It Away

Promotional giveaways are a great way to market your website offline. Promotional gift can be anything from coffee mugs and pens to calendars and fridge magnets. These are things that people use everyday and provide you with a great opportunity to market your website.

8. Become a Sponsor

Sponsor the local school's soccer jerseys and let them display you web address on the back of the jerseys or sponsor the prize for a competition. This will give you a chance to give your website more exposure.

9. Stamp Your Mail

Make sure your website address is display on all mail and packages. Design a stamp with your web address engraved in it. Use red ink to stamp your website's address on the envelope or package to make it stand out.

10. Use Digital Billboards

High traffic areas usually have a digital billboard next to the road. This is a golden opportunity for a real estate agent to market his or her website.

11. Encourage Word of Mouth

Ask family, friends and employees to tell potential clients about your website and the services you render.

12. Network

Always carry your business card with your web address printed on it around with you. Attend networking events and hand out your business card to other business owners or contacts.

Many experts believe that your online presence begins offline and that the value of offline advertising is often overlooked. The bottom line is that the right mix of online and offline advertising is bound to drive a large amount of traffic to your property site, enhancing your chances to make a sale.

Article Source : Pg. 103

About Author
Both Darrell Howell & Elizabeth Mclachlan are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Darrell Howell has sinced written about articles on various topics from Web Development, Make Money Online and Internet Marketing. Darrell Howell is an Internet Marketer and Blogger. Check out his Blog at . Darrell Howell's top article generates over 18100 views. to your Favourites.

Elizabeth Mclachlan has sinced written about articles on various topics from Marketing, Internet Marketing and Marketing. Elizabeth works for SAhometraders - an online property portal specializing in selling property for sale in South Africa including ,. Elizabeth Mclachlan's top article generates over 2900 views. to your Favourites.
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