"Free content is free. How can I ever make money out of that?"
Now these tips I'm going to describe to you have worked for thousands of marketers who want to promote their products. These internet market strategies have been proven to generate more sales and profit.
1. E books
If you've written an e-book or you have a plr e-book then this strategy will work wonders for your business!
Here it is...
This Internet marketing strategy is to help you build your list of subscribers and also help you to generate sales. The first thing you should do when you are using this free content strategy is to vigorously promote the 'benefits' of the e-book on your website. Make sure you are asking your visitor to give you their name and email address in order to receive the free e-book.
One extremely effective method that is commonly used online for this is the "name capture page" which is a page that explains the benefits of the free chapter you are giving away and makes it mandatory that the visitor give you their name and email address before they can proceed.
Now, in this free chapter, make sure you include the content page of the e-book so that the customer can see what this e-book will cover. Make the titles of the content page catchy and make them appeal to the needs and wants of the customer. This will make them excited and increase the interest for your e-book.
In the free chapter, it is best to include the abstract and the first chapter of the e-book. This is because your abstract and the first chapter of your e-book is preparing and bracing your customer for the benefits the book is going to provide to them. So, when your customer has read the content page, abstract and the first chapter, lead them on with a second e-mail that shows them the link to buy the e-book. This strategy is great, because it focuses on the sales impact of the customer when the customer is "hot" and burning up for more information.
2. Organize a Seminar
You can organize a small seminar or a podcast session online for customers to listen to you. For example, you can do a presentation at a hotel, to give information to people who are planning to build an online business and what they can do to make it come about.
When you give them information on different business systems they can delve into the Internet they would then be interested as to how they are able to pursue it. Then, it would be the best time for you to promote the product you're selling.
Sell the product as if it is available for a limited time only. Give a special promotion to them so that they can take action at that moment itself. For example, you can say that the first 8 people to buy your product can get a free consultation and a very special high-priced product from you.
These two internet marketing strategies are very clever and innovative. Free content can do wonders to your business. It is how you apply it correctly to achieve success.
So what is this technique?
This technique is called free content article marketing or free-reprint article marketing. It is basically writing an article with topics covering your products/services. The main idea of this is to keep your article ratio at 70% quality and useful information/tips to 30% advertisement. The 30% advertisement refers to your bylines or the resource box at the end of each article.
Your bylines or ?about the author? content is the key to article marketing. This is the part where you can make yourself as an expert in your field, the part where you can ask readers to visit your site and the part where you can mention what you offer and do.
I already wrote an article, what now?
Is your article optimized?
Optimizing your article is always the first thing to remember. There are lots of ways to optimize an article, but let me share to you mine.
Before writing an article think of a keyword, be sure to include that keyword in your title. Make those search engines love your article by first optimizing your title.
Do not quote your title! Search engines will not like it, for example, ?Five Ways to Effectively Market your Product?. Get rid of the quotes!
If possible put the keyword first in your title, for example, "Free Content Articles: How To Optimize Your Free-Reprint Article".
When your title is ready, try to use your keyword in your article body. Try to keep a decent keyword density and do not try to spam the search engines.
Do not sacrifice your credibility for optimization. Some authors are fond of inserting dots between words that are considered as spam. Just like the word ?free?. If you are trying to sell a product or service make yourself credible and your articles professional.
Just a reminder, DO NOT over optimize! Never write for the search engine alone, try to balance your article. Keep it a point to keep your readers interested as well as those search engine bots and rankings.
Ok I'm set! Now what?
Submit your article to article directories and article announcement lists. There are hundreds, if not thousands of article announcement lists and article directories. Article directories is where you can let your articles reside and Article Announcement lists announce your articles to a variety of targeted audience.
Here are a few article directories you can use:
http://www.isnare.com
http://ezinearticles.com
http://articlecity.com
http://ideamarketers.com
There are thousands of article announcement list, is there a site to do the submissions for me?
Yes, indeed there are sites that do the submissions for you, but there is a payment for each article you send or if not, a monthly payment.
Try checking these sites for article distribution offers:
Both Paul Vlasblom & Glenn Prialde are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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