It is very important for any business before it goes on-line to create concrete plans for how the business will use the Internet. If no plans are made for Internet usage and all of the responsibilities that accompany Internet adoption are not considered, then it is most probably that the business is obtaining Internet access for the wrong reason. Some of the wrong reasons to conduct business on the Internet include the following: •The competition is doing it •Something bad will happen if we don’t •Somebody really smart said we should •We’ll look behind the times if we don’t •Everybody is doing it •To be way cool, Conducting business online is complicated efforts that require many resources of both time and money. Any internet project of this size and significance must be carefully planned before implementation. The major mistake that can be made is to fail to allocate resources for planning, implementing, monitoring, maintaining, expanding, and improving Internet services and publications. Outdated Web sites and unmonitored e-mail accounts reveal a business’ lack of commitment to the business Internet strategy. More notably, this Internet insincerity can result in poor customer service, lost customers, low employee morale, and a flawed public image. The planning process is important because it involves the following: •Clear business’ goals •Defined objectives your employees are expected to meet •Knowing how the Internet might benefits the business •Fixed budget
The final plan a business develop is known as an Internet Business Strategy. This strategy should specify if and how the business will achieve the following: •Provide Internet access to all employees •Publish information and market products or services via a Web site •Communicate among employees and with customers via e-mail •Conduct Web-based electronic commerce
Ebooks have become and inseparable part of the new frontier of cyberspace. They are a great medium for sharing marketing information, ideas, techniques, and expert knowledge. Each day the number of people accessing the Internet grows, causing the exposure of your ebooks to increase incrementally. It's obvious why electronic self-publishing has become so popular so quickly.
Ebooks can assist small business website owners market their sites and in some cases even become a source of revenue. Having said that, let's look at what makes ebooks so important and so unique.
"Ebooks have unique characteristics that printed books can't match. For example, ebooks are relatively easy to produce and they can be inexpensive to produce. Just think about it: you don't need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor. You just need a great concept, the ability to write it or to hire a writer, and the right software.
"Ebooks can be easily updated. As information changes, ebooks can be updated without a second print run. All you need is to go into your original creation and modify the text or graphics. Because of this flexibility, ebooks can change and grow as fast as you can type.
"Ebooks are convenient. You don't have to go to a bookstore or search through endless titles at an online bookstore. All you have to do is download it from a website, and presto! It's on your computer, ready to be read.
"Ebooks are interactive. This is one of the most unique and specific qualities that ebooks offer. You can add surveys that need to be filled out, order forms for customers to purchase your products or goods, sound and video that draw your reader into the virtual world of your ebook, even direct links to relevant sites that will expand your ebook outward. The potential is virtually limitless.
"Ebooks have a particular kind of permanence that other mediums do not possess. Television shows and radio shows air once, and then may rerun a few times. Ebooks remain on your computer for as long as your choose, and they can be read and reread whenever you choose to. They can even be printed out and stored on the shelves of your traditional home library.
"Ebooks have very low entrance barriers. You don't need to go through the endless process of submitting your manuscript over and over again, and then once you land an agent, having the agent submit your manuscript over and over again. Nor do you have to shell out thousands of dollars for printing a self-published book. All ebooks require is a writer and appropriate software.
"Ebooks are great for Niche content. Ever wanted to find a book on a highly specific or niche product? Looking for tips on mouse killing? Good luck finding that in print. The costs are prohibitive and bookstores can't afford the shelf space. But with an ebook, no shelf space is needed so even the most niche content can find a place on the Internet.
"You have creative control over your ebook. You don't have to compromise with an editor or the publishing trends of the time. You don't have to haggle with a designer or wait for copyedited galleys to arrive by snail mail. You are in complete control of the design and the text.
If you're not convinced that ebooks are something you should consider click over to Google and search for ebooks. At last count there were over 70 million search results. Something with that kind of Internet presence is not something you want to miss.
Both Taha Almasry & Kamtarock are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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