If you, for example, are creating an informational site aimed at teenagers, you're going to need to use everything in your power to get them to come back to the site.

A great way for repeat visitors is to add an attraction that will keep them coming back, say, for example, a flash game where players need to kill the zombies before they eat you alive. Games like this, and thousands of others, are available at sites like GameRevolt (http://www.gamerevolt.com/). The competition in this category is huge, there is almost an unlimited amount of games ? and potential ? from these free game websites.

This certainly doesn't apply to just teenagers. Gaming sites online are some of the most-visited websites on the net, and not just for the young adults.

Another sector this type of tool works well in is the casino and gambling industry. Dozens of free casino flash games are available online at places like Online-Casino (http://www.online-casino.com) and others.

If you're creating a site about the rules of blackjack, the perfect tool to get repeat traffic is to install a free flash game on the site. Once the people learn the rules, they can play the free games available right there on your site. The next time they want to play, they'll come back to you.

Even if you feel like adding games to your website wouldn't fit, there are thousands of other ways to add free dynamic content to your site. On the web today, webmasters can find tools for adding everything from calendars, maps, and clocks to guestbooks, forums, polls, quizzes and more. Guaranteed, you will be able to find something that can mesh, or be tailored, to fit with your site.

Repeat visits are a must for the search engines and a positive in generating cash flow for your online business. Adding dynamic, and free, content or games to your website will enhance the professionalism of a site and help in creating more pages ? another must for the search engines today.

Michelle Sluder, a search engine analyst and web promoter, knows the ropes in the online world. ?There are a few huge factors that search engines ? namely Google ? take into consideration when ranking a website in the results pages. Dynamic content and repeat visitors are two of the big ones,? Sluder said.

Tailoring an appropriate addition to your site will be easy. You know your site, you'll know what type of attraction your visitors will enjoy.