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[F721]Free Non Profit Website

by Liane Bate, Lia

If you don't already have a newsletter for your website, then it's time to get on the ball and create one! Why can you not live without one? Because a newsletter is one of the major ways to drive traffic to your site and build a strong customer base! It is your means of providing valuable information to your potential customers and website visitors. Here's what you can do with a newsletter or ezine:

For one thing, you can generate an opt-in, targeted list of subscribers to build your business. By offering your newsletter for free as long as your customer provides their name and email address, you and your customers are both benefiting. You can contact your subscribers whenever you want with special products or promotions, in addition to an auto-responder that sends out automatic emails. This will help establish and build trust, as your customers will get to know you over time and trust the information you provide, which may lead to a sale for you down the road.

A newsletter, because it is sent out regularly, gives your customers several chances to see your information, and act upon it. Normally people don't buy something the first time they see it, and this allows them to think about making a purchase over time, with repeated exposures to your message and how they can benefit from your product or service being offered.

By providing links in your newsletters to what you have to offer, your customers can click on them for even further information about your products and services. If you submit your newsletter to newsletter directories, you can get quality one-way links pointing back to your website when other publishers are interested in reading or using your quality content. You can also provide links to your affiliate programs and products, and use your newsletter to promote your blog.

Once your subscriber base is large enough, you can profit by selling advertising space in your newsletter, or buying space in other people's newsletters. If you don't sell advertising space, you can trade ad space with other newsletters. If you run their ads, they will run your ads, and this will give your website more exposure.

What you want to be careful of though is not to over-advertise. Remember your bottom line, and that is that your newsletter's main focus is not to sell your product or service, but to build your relationships, in a friendly, courteous, helpful, and informative manner. It should satisfy your customer's needs and desires for more information, and should be an easier way for them to contact you directly with questions.

You have probably also read of online marketers making a small fortune from their own lists of eager subscribers. Sounds like it's simply a case of buying a list or building it through web traffic and then cash in through sending a series of emails. This is frankly not the case!

Building a profitable optin email list takes time and effort mainly in building trust with your subscribers, enough for them to feel comfortable adding their payment details to buy your product or service. This does not happen overnight.

Here are three ways that will help you build a profit pulling list of hungry subscribers:

1. Write and submit articles - There is no better way to build your reputation as an expert in your field than to write and submit articles to the article databases. The byline of the article is the perfect place to put a link to your optin form or straight to your product page where you will of course give your visitor an opportunity to subscribe to your list. Prospects are more likely to subscribe to your list if they see you as an expert and you have also begun to build trust aswel.

Many visitors to my site put my name in Google to see exactly who I am. When they finds 1000s of references to my name built over many years online, mostly through written articles, then they can feel a lot more comfortable dealing with me.

2. Know Your Product or Service - Following on from step one, it is extremely important that you know your product in order to inspire confidence in your subscribers and compel them to reach for their credit cards. It is also essential that you are confident in the quality of your product or service. Believe it or not, if you think you are selling crap it will come across in your emails even if you write top class copy your subscribers will sense that something is not quite right.

3. Only recommend quality products and services to your subscribers - I am referring to products besides yours. One great way to build more profit into your list is to recommend other products similar to your own. But beware, the quickest way to ruin your reputation and ensure the downfall of your email lists' ability to pull in profits is to recommend inferior products or services. I tend to stick to the maxim "If I don't use it myself and find it useful I won't recommend it to others". You can't really go wrong if you keep to this principle.

The idea of drafting an email within minutes, sending it to my list and watching orders flood into my email inbox has always appealed to the lazier side of my character and is a dream come true.

Email marketing truely is the lazy mans way to riches BUT it does take a lot of work, preparation and care in maintaining a quality list of subscribers. Following the points above can help you make this a reality.

Article Source : Pg. 4

About Author

Both Liane Bate & Mandeep Saini are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Liane Bate has sinced written about articles on various topics from Make Money Online, Your Online Business and Marketing. Liane Bate started an internet marketing business within 24 hours of signing up with the Plug-in-Profit system.Visit: