On an average, banners receive a click trough rate of 0.2% - 0.6%, but some banner ads receive a CTR of up to 3%. A well-designed banner can achieve a 1% Click Through Rate (CTR) or even more. Targeted banner impressions often cost $10 per 1,000 impressions ($10 CPM). This equates to an advertising value of $1,000.00 and a cost per click (CPC) of only 10 cents. Added benefits of Branding: Your logo and web address appears 150,000 times on other sites (100,000 on your banner and 50,000 on your pop-under window).
A great benefit of this advertising is the fact that it is inexpensive and never sleeps. Unlike static or mildly animated GIF banner advertisements, typically used in the 468 x 60 banner, banner ads now use flash technology, employ animation and induce more interactivity to engage viewers and extend the impact of every impression.
However, there are a few things that should be kept in mind while creating a banner ad. Firstly you need to visualize a theme for the Banner, determine the Size and Type (Horizontal, Vertical, Square), and select appropriate graphics to be used and lastly the content appearing in the Banner. The most significant factor in banner advertising is the placement of the banner on the web site that you are advertising on. A user is more likely to click on your ad if it appears towards the top of the web page. A visual banner, usually animated, catches plenty of eyeballs and causes the visitor to click through to your web site. Also a banner having very plain design using blue text on white attracts attention. The blue text being similar to a hyperlink and the white background makes the banner look like content and also enhances the click through rate. You also need to find web sites in a similar niche to yours that are not competitors and negotiate competitive ad rates to display your banner.
Online Banner Advertising is more of an emotional enticement than a logical convincer, nonetheless they are equipped enough to boost your business.
Online advertising of any business is an important way of being noticed by potential customers. Being an e-Business owner, you cannot ignore the important of online marketing and advertising of your products and services. This is the best way to drive organic traffic towards you website. Conventional methods will not be as beneficial as these innovative online advertising techniques.
Banner Advertising is among one of the most popular form in internet marketing and advertising. Banner advertisements are visual form of advertising that attracts attention of people instantly. Banners advertisements are in either rectangular or square shape and strategically placed on a noticeable area of webpage. A banner ad contains some information in form of text, images or animation (or combination of all) about the parent website. The banner is linked to parent website that means if clicked the visitor is forwarded to the intended website (or a specific webpage of that particular website). Visual appearance of banner advertisements make it more effective than text based advertisements.
Adopting banner advertising with proper planning can boost your online sales. You just need to prepare some banners for your website in different sizes. Give proper attention to design aspects of banner, and use only best quality graphics and matching text for your banners. Once your banner is finalized, search for the partner websites that can place your banner advertisement. There are several websites where you can get a free banner advertisement. If required you can also think of having a reciprocal banner ad placements. That means in return of putting on banner on their website, some webmasters expect you to put their banner on your website.
It is a mutual benefit for both the business. If you exchange banners from websites with matching themes, you may get better results. For example, if you are a professional content writer then you can choose websites in your preferred language/domain for banner exchange. You can also select websites offering translation services for banner exchange. You will have chances to get more and more work through your associations with matching theme websites.
You need to take the maximum benefit of this innovative advertising technique to maximize your business potential. Banner advertising is different from Pop-up advertisements. At some places, you need to pay some amount to buy online space (on web pages of intended websites) for banner advertisement.
Both Joy Smith & Maury Klein are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Joy Smith has sinced written about articles on various topics from Advertising Guide, Banner Advertising and Advertising Guide. Joy Smith is an Online Marketing Specialist. He is working in this field for a long time and has a good expertise in different sectors of Online Marketing like