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[F301]Firms In Competitive Markets

by Z.pduvedi, Z.p

The major problem most MFA publishers face is that they don't do the work. Slap up a site and on to the next. Grab a template with a bunch of crummy content and HOPE you'll make a buck or 50 cents a day. Now that's nuts.

CPA (click per action), particularly for decent leads has generally always paid substantially more than something like AdSense. It is something you can establish a stable long-term business on. As long as you can get the traffic.

You can, certainly, get traffic through PPC. You can also lose your shirt. It's not a newbie game. If you're going to do PPC, you have got to do some serious studying and track everything very closely or you can go broke in short order.

Think about this. Say I do a monster hot viral deal and bag 27,000 marketers. And I turn them onto CPA at places that pay me a commission on sign up and a small percentage of the business those new affiliates bring in. Now, we're talking a little serious continuity. Month after month I'm getting a little bit from the efforts of what - 1000, 8000, 12000 people? Bring me another one of those funky drinks with the umbrella, the sun is strong and the beach is beautiful.

Is that worth 50 cents per? I suspect so. And eventually, there's going to be one or more dyn-o-mite products with major price tags, too.

Boy, I'm seriously jealous. We're talking genuine genius stuff here. You see, it doesn't matter a damn whether AdSense is dead or not. A new path can be worth a fortune to those who didn't have a clue - and who are willing to do the learning and the work to make it happen. Most won't, of course. It's a lot of work. But some will and they should do very well.

In one sense, Ad Sense has always been dead. You're throwing away your traffic for pennies. And it's a lot of work to get ANY traffic.

But for most, CPA is going to be a dangerous and potentially ruinous game. It sounds terrific, but nobody's telling you how to get those PPC costs for your landing pages down from maybe 5 or 10 bucks per click. Hey, wake up, remember the Google slap, landing page quality measures, etc.

There are some brilliant, knowledgeable, capable people running around loose who do give out valuable information. They aren't stupid. That means they do it for a reason. You can use their information to improve your business, but you absolutely have to get a grip on their goals too. You have to understand not only what you're doing and why but what they're doing and why.

You are going to have to stop believing blindly everything that sounds terrific and matches, more or less, your own experience. Ugly, but you have to use your head and actually think.

A zillion lemmings running blindly after the latest greatest revelation - it's the same stupid game of looking, over and over, for the one miraculous tool, idea, concept, piece of software that's going to make you a fortune. It isn't going to happen. The magic bullet doesn't exist. Stop wasting your time and money.

Create a workable plan - one you can actually carry out. MFA, affiliate sales, creating your own product, CPA (if you can do the PPC or are willing to learn). Any one of these can make you money. If you stop screwing around looking for the answer and the easy money. There is NO easy money. It's all either work (for most of us) or sheer bloody genius combined with an insane amount of luck (for the few).

Well, I hope I managed to offend everybody who's pulling your chain to suck a couple more nickels out of you. If not, maybe in my next article. But you - you have got to do some very serious work on your BS detector. You need to understand how you are being done to and why. It isn't necessarily a bad thing. You are getting really valuable information, but you still need to evaluate and understand it, not accept it as if Moses were dumping one of those stone tablets on you. Even I'm trying to sell you stuff.

The word is "specialization".

A new age has dawned in information marketing. And it's the age of "specialization".

Before I explain how this will help you create information products that sell like crazy, let me give you a very brief history lesson.

(I promise, this won't hurt a bit. :-)

Information products online have evolved since I logged onto the Internet back in 1999...

1) THE SIMPLE AGE.

Times were simple back when I first came online. And so were the information products. Way back when, information products weren't readily available online like they are today. If you could find ANY information on the topic you were interested in, you grabbed it.

2) THE SYSTEMATIC AGE.

As more and more people learned how to create and market information products online, a new era emerged: the "systematic" era. This was a time when huge information products were created with hundreds of pages. The idea was to create comprehensive courses on a particular topic.

3) THE SEPARATION AGE.

As "internet marketing" and other business-related markets became inundated with product offerings, the birth and rapid growth of "niche marketing" occurred. People began separating themselves from the crowd and focused on "tiny niche topics" of interest.

4) THE SPECIALIZATION AGE.

Again competition came - even in these small niches. While there is still money to be made by focusing on these tiny, untapped markets -- the well is drying up at a fast rate. Now enters a new age ... the "specialization" age of information marketing.

Which brings us to the lesson -

There is a LOT of money to be made by creating small, 7-15
page reports on PRECISE topics.

Most consumers would rather NOT sift through 100 pages of information to find out how to do something they are interested in, nor would they like to pay for 100 pages of information when they only need chapter 3.

With more and more products available on the market, consumers are getting pickier and pickier. They want what they want and only what they want.

Perhaps the biggest untapped information gold mine lies in this concept of creating small reports on precise topics.

* 17 Ways to Find New Affiliates Using Google.com
* How To Walk Off 7 Pounds in 7 Days
* 3 Ways To Get Your Next Vacation Free Of Charge
* The 15-Minute Guide To Stalling A Divorce
* Top 7 Ideas For Starting A Homeschool Support Group

Specialized information.

7-15 page reports that sell anywhere from $10-$100, depending upon the information.

And the benefits of writing these small reports are staggering -

1. You can write a small report in just a few hours of one day.

2. The profit per page ratio is astounding - 10 pages for $10 is a dollar per page per customer.

3. Small reports are MUCH easier to write than full-length courses.

4. There is a never-ending supply of topics for small reports.

5. You maximize the lifetime value of your customer. In other words, you can sell report after report to the SAME customer.

6. A series or collection of your small reports can be bundled into premium-priced courses over time.

7. When "hot topics" emerge (almost daily!) you can quickly crank out a small report to strike while the iron is hot.

8. When other marketers are seeing success with their products, you can create a complementary report to offer for sale as a supplement.

9. Many people can't afford to buy (or refuse to buy) high-priced courses - but virtually anyone can whip out $10-$15.

The list could go on and on.

I've been creating small reports for a long time. In fact, I make over $15,000 in PROFIT every month from just ONE of my sites.

I know this works.

And not just for me.

I had a customer recently email me to let me know he sold 420 copies of his VERY FIRST small report, during its first month.

So, what I want to convince you to do is this -

***TRY IT FOR YOURSELF****

Create a small 7-15 page report and begin selling it online and see what kind of results you see.

A new information age has dawned - the age of specialization!

Create your own "special" reports and get your piece of the pie.

Article Source : Pg. 27

About Author

Both Z.pduvedi & Jimmy D. Brown are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Z.pduvedi has sinced written about articles on various topics from Site Promotion, Entertainment Guide and Income Opportunity. For more useful tips & hints, please browse for more information at our website :-