One of the neat things about attending conferences is the chance to share ideas with other experts. And Ghana's Third Law of The Internet says, ?For every expert, there is an equal and opposite expert.?
At the CAPS conference, I had the chance to talk at length with Dan Pointer ? an expert on book publishing, who also spoke at PSA ? about e-book publishing. Dan and I both presented sessions at a special workshop for advanced speakers, and he then came to my breakout session about e-books.
Dan and I have very different attitudes towards e-books, which we had the chance to discuss in depth and resolve in the Australian way (that is, over a couple of beers at the end of the conference).
His basic concept is to make his printed material available in as many formats as possible, so that readers can choose the format that suits them best. So he has published a number of e-books that are electronic versions of his printed books, and he sells them at a lower price than the printed version.
My e-book model is different. I would rather create e-books that are different from any printed book, and sell them at a much higher price than they would fetch in printed form. For example, one of my e-books sells for about ?50, whereas a printed version of it would probably only get about ?8! Essentially, it involves selling people on the value in the e-book rather than its size or format.
You see, people do judge books by their cover, so there's a limit to what they will pay for a printed book. It doesn't matter whether it's a trashy novel, a John Harvey-Jones business book, or the Bible ? people will pay roughly the same price for it because it ?looks like a ?8.99 book?!
On the other hand, they judge e-books by their value. So you can charge what you like, as long as you deliver value.
For example, would you pay ?1,000 for a one-page e-book? No? What if that one page had next Saturday's National Lottery numbers on it? When Robyn Henderson and I created our CD product Write Profitable E-Books, we talked about different ways of adding value to e-books ? including:
1. Bonus e-books included in the package 2. A money-back guarantees 3. A certificate for a phone or e-mail consultation 4. An on-line course of supplementary material 5. A free ticket to a teleseminar on the subject 6. The possibilities are endless. It's just a matter of getting into the mind-set of value rather than cost.
I prefer my e-book model to Dan's because I think it's easier to sell a few high-price products than many low-price products. But Dan's model can work as well ? it certainly does for him! So choose the one that suits you best.
If you'd like to know more about my model, I recommend that you get Write Profitable E-Books. Even though I do say so I, it's an excellent way of learning how to create high-value e-books from your existing books or other information products.
When I began my Internet marketing career, I did searches on everything thinkable. This was an effective method of finding information on Internet marketing but it was hard to find step by step guides and proven information. It was a few months into my initial interest that I found the true value of e-books.
The reason why e-books are so valuable is that marketers let it all out. Although the idea of letting your secrets out can be harmful in the business world, the Internet marketing world is set up much differently. for more detials:-www.allfreereports.com.There are many 'tricks of the trade' that webmasters can profit from in two ways. They can use the knowledge and apply it and they can sell the information in the form of an e-book. Since both can be done at the same time many do it and profit while they teach others exactly how they made their money.
E-books can prove to be a very valuable resource but there are things you should look out for. Free e-books are normally created to promote affiliates or to promote the authors product. Some free e-books provide good information but in most cases it is only a fraction of what you need to do in order to be successful with that Internet marketing niche.
Although some e-books can be pricey, paying for them can pay off big time in the end. One extremely valuable option you receive with a lot of them is what is known as resale rights. for visit detials:-www.eazy-ebook-money.com.When it comes to this you have two outstanding resources from one purchase; a lot of very good information with nothing left out and the ability to make a lot of money just by reselling the same e-book to others.
Getting set up to resale can prove to be profitable but the most advantageous thing to e-books are by far the valuable information you receive. If you can find a good one for each major category of Internet marketing then you will have the knowledge to succeed in everything you do in the IM world.
I bought a good e-book on SEO, link building and affiliate marketing when I started out and I still use much of the knowledge I gained from them to this day. The best part is if you get scammed or the e-book is not worth a few minutes of your time the seller has to refund your money within 30 days of purchase by law. If they fail to do so there are laws in place that will put them in jail.
Since these new laws were put into place the trust issue is pretty much out the window and we can all focus on building our knowledge in the wonderful world of Internet Marketing.
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