Flower shops are a good choice for anyone who wants to make a nice surprise, whether it’s on a special occasion or just to surprise dear ones. Nice bouquets are great for occasions, such as birthdays, anniversaries, Mother’s day, you name it! As sending flowers is a great last minute gift, you can imagine how florists flowers Toronto industry has developed. One might think that Canada is not a great flower market, but they would be wrong; flower shops are very popular businesses.
The good news is that florists flowers Toronto come in all colors and perfumes. Yes, you’ve guessed it: due to fast transport now you can find any type of flower you could possibly wish for. Of course, if you want something unique you will probably have to wait a few days; flower shops employees will tell you how soon the flowers you want will be available. Having that in mind, you might want to consider talking to a florist a few weeks prior to the event where you’ll be needing the flowers – this way you won’t have any unexpected surprises.
However, when it comes to flowers people seem to be more traditional, and florists flowers Toronto is a proof of that. Exquisite as they may seem, exotic flowers have yet to conquer Canadians’ hearts. A survey among flower shops reveals that the most popular flowers are still roses. The reason might be that they come in a large selection of colors, sizes and scents. As well as that, they are not very difficult to handle and they last for a longer period of time than most flowers. More so, roses are appropriate for every occasion.
But roses are not the only flowers that are preferred by Canadians. Tulips, lilies, gerberas and carnations are among the favorites as well. But apart from their preference, people should know some tips about flower buying. Flower shops advise customers to directly contact florists in the area the flowers are to be sent or given. This way the flowers will be delivered fresh and they will look great.
As well as that, if the flowers are ordered on line, the order should be placed early so that the florist can order any special flowers or accessories in time. In addition, it is important that you provide the florist with detailed information regarding the name and address of the person to whom you are sending flowers. Providing a physical address and a phone number, (the florist can contact the recipient if necessary) will usually be enough. However, if the flowers are being delivered to a business or hospital, more information, such as department, work hours, floor, room number, etc., may be required.
What is great about flowers is that there is so much to choose from even after you have chosen your flowers. Bouquets come in all shapes and sizes and there are tons of wraps that can be used. Flower baskets and arrangements come in a vast range as well. There are wedding baskets, birthday baskets, sympathy baskets. You can choose something traditional or create something to suit your personality – this comes with the versatility of flowers.
Please forgive your loving but stupid father." Occasionally we get orders with card messages that are "too hot to handle" so we have to ask the customer for permission to re-word their passionate sentiments.
I always have a sense that the two biggest days for florists are Valentine's Day and Mother's Day. Is that true, and if so, what % increase over normal orders do you see?
Mother's Day is the biggest flower holiday, and Valentine's Day comes in next, with Christmas and Easter running a distant third and fourth. Generally order volume is 4-5x higher than usual during the week prior to those top two flower holidays.
Somewhere I remember reading that there's a specific code that dictates what color roses you should send someone and what type of flower you should send for different occasions.
We have a Meanings of Rose Colors page which many people take with a grain of salt. But people should be aware that sending red roses is likely to be interpreted as a romantic gesture.
Men who want to send roses to a new female acquaintance might be well advised to start with yellow or pink, and work their way up to red as the relationship blossoms. Aside from roses, the only other flowers that are typically occasion-specific are daisies for get-well and gladiolus for sympathy
Percentage of orders are Internet-based
We've had a retail presence since before we started the website. But since Don Belveder Florist had its origins in a local florist shop, over 90% of our business is online. I think from a customer service perspective, it's very helpful to have experience in the retail floral trade, working face-to-face with customers.
You come to understand what they want and expect when sending flowers, and you put a more human face on dealing with problems.
How do those telefloral companies actually work? Do you get your orders via secure server? Encrypted email? Fax?
Most florists are members of the FTD and/or Teleflora networks like CentralFlowers. These "wire services" help members find a local florist to prepare and deliver the order, and they also act as a financial clearinghouse. So instead of paying hundreds of local florists who fill our orders, we pay FTD on a monthly basis, and they pay the individual florists who actually arrange and deliver the flowers.
The sending florist keeps 20% of the order total, the filling florist gets 73% and FTD takes a 7% cut to administer the program.
We run all the credit cards. FTD and Teleflora are highly competitive with each other, so they offer incentives to retain members. One of the incentives FTD offers is a 0% discount rate on credit card processing.
They act as our merchant bank and credit card processor, so we pay only a 30 cent transaction fee.
Here's the process flow: We take our orders and process customer credit cards via a secure server. Then we query the FTD member database online to find a filling florist and transmit the order data over a secure web link to FTD's central server. FTD transmits the order to the filling florist's computer, via TCP/IP, dialup or voice, depending on the technology available on the receiving end.
We do have the option of finding a filling florist in a 4-inch thick FTD member directory and phoning the order to them, but that's not taking advantage of automation and technology!
What about FTD, don't they dictate prices
FTD has a suggested retail price for most bouquets, and each florist has a workbook which tells them how many stems of each flower to use, the type of container, etc. But wholesale flower prices vary by region, time of year, and phase of the moon.
The reality is that the SRP's for most of the FTD products are higher than most florists would charge for that (or a similar) item in their store, so florists almost never balk at taking an order for a few dollars less.
Also, we charge $3 less than FTD's (very high) $10.99 "service charge", which we can afford because we don't have FTD's massive overhead costs
The next time you send a $50 bouquet to your mother, the sending florist gets $10, the florist who actually makes and delivers the floral arrangement gets $36.50 and FTD itself gets $3.50?
Both Clint Jhonson & Sakvoyaj are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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